Don’t Unsubscribe! Keep Track of Newsletters, Receipts & More With the Beautiful Azigo

Yaara Lancet 08-02-2013

Here’s a task for you. Go to your inbox right now, and count how many newsletters and promotional emails you’ve received in the past week. How many did you get? 10? 50? 150? How many brands do you get these emails from? 5? 10? Maybe 20? While such emails are sometimes nothing more than spam you can ignore, you sometimes receive them because you actually care about these brands and what they have to say; you don’t want to miss anything important. But good intentions aside, keeping up with the massive amount of emails we get every day is hard. Sometimes it’s almost impossible.


One solution is to go crazy and unsubscribe from them all. In the past, I’ve already shown you three ways to quickly unsubscribe from multiple newsletters Clear Out Your Inbox: Quickly Unsubscribe From Multiple Newsletters With These Tools Unsubscribing from newsletters is about more than just spam. Most of the newsletters that fill our inbox are not selling medicine or offering prize money – they’re genuine newsletters from trusted companies we ourselves subscribed... Read More , one of which,, also offers to send you one daily email with updates from your favorite subscriptions. Today I’m going to tell you about a similar solution, but with a much more positive attitude. It’s called Azigo, and it’s going to make you love your subscriptions all over again.

Getting Started With Azigo

Azigo takes all your commercial emails and newsletters, and turns them into a fun-to-browse, Pinterest-style feed. But Azigo is about much more than just browsing your emails, it’s about managing all of them from one place, and never having to see them in your regular inbox again. How does Azigo do this?

keep track of receipts

When you first sign up to Azigo, you’ll get to choose your new Azigo email address. From now on, you can use this address whenever you sign up or subscribe to anything, and your emails will arrive straight into your Azigo account.

keep track of receipts app


After creating your account, Azigo can scan your Gmail account and find all your current subscriptions. You can then pick and choose which ones get into Azigo and which don’t, and add any additional ones it did not detect automatically.

keep track of receipts app

Note that if you grant Azigo access to your Gmail account, it will add a new Azigo label which will suddenly appear on your sidebar and contain all emails Azigo has judged as commercial subscriptions. You can hide it or remove it if you wish.

keep track of receipts app


You’re now ready to start browsing your emails with Azigo.

Reading & Managing Emails

Azigo’s interface is divided into three screens: Stream, Connections and Explore. Stream is where you’re going to be spending most of your time. This is where you browse and read your emails in one of the two available layout options.

track newsletter

See something interesting? Clicking on a tile will open it as a single email, bringing additional options to the mix. In addition to regular email features such as replying, trashing, and forwarding to your regular email inbox, you can also share an email on Facebook, bookmark it in Azigo, mark it as a receipt, or mark the entire brand as a favorite.


track newsletter

There are three stream filters you can use: all email, bookmarks and receipts. The receipt tagging and filtering is especially brilliant, because it takes into account that commercial emails are sometimes more than just newsletters. Keeping receipts separate and making them easy to find and access makes Azigo much more than a mere newsletter organizer.

The Connections tab is where you can view all your current Azigo subscriptions. These will be divided into shelves – your favorite shelf, your Gmail shelf (everything you’ve imported from Gmail), and your “everything else” shelf. From here you can access your individual subscriptions, remove them from your feeds, or from favorites, etc.  For some reason, my favorite feeds didn’t really appear on the favorite shelf, but the entire page is very aesthetic.

Adding Subscriptions

There are several ways to add subscriptions to Azigo, some more useful than others. If you want to add a subscription that wasn’t automatically detected on Gmail, or if you don’t use Gmail and therefore can’t make use of this feature, you have several options:

  • Find the brand in Azigo’s Explore tab and subscribe to it. If you already have an account with that brand, Azigo will help you change your account’s email to your Azigo email.

track newsletter

  • Subscribe or sign up to a website with your Azigo email to automatically receive these emails into Azigo. You can also manually change existing accounts to your Azigo email.
  • Forward emails from your regular inbox to your Azigo email to subscribe to them in Azigo.

This last is the least recommended and the most problematic option of them all. To start, this will only work if the original newsletter was sent to the same address you used to sign up to Azigo. If not, you might get perplexing notifications like this one:

keep track of receipts

My Gmail address is not a Gmail address? Interesting. And that’s without getting into the formatting issue. After getting this alert, you’ll find that your forwarded email had indeed been added to your Azigo feed, but it’s only this one email. You’re not truly subscribed to this feed.

Only if the email has been originally sent to the same email address as you gave Azigo will this process work, so you should keep this in mind when signing up to Azigo.

Bottom Line

Azigo is a slick and fun way to cope with an otherwise tedious task. It’s not without its issues, but if you care about your subscriptions, Azigo will give them attention like they’ve never received. All you have to do is log in and enjoy.

Do you need to manage more than newsletters? Check out Ryan’s effective Gmail tips to regain control over your inbox Regain Control Over Your Inbox With These 5 Tips For Managing Gmail Everyone knows that these days, it's pretty difficult to survive or to manage your affairs without email. In fact, most people have two or three emails to manage, so without a good handle on email... Read More .

How do you deal with your commercial emails? Any original or interesting ways? Or do you just plow through them in your regular inbox? Share in the comments!

Related topics: Email Tips, Newsletter.

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  1. harley bellwood
    February 21, 2013 at 8:40 pm

    II use Hotmail as my main email address, but I use Gmail & YahooMail as well. All my emails are forwarded to my Hotmail address. All my newsletters (alot!) are rerouted to an alias inbox in Hotmail. Sort of the same thing.

  2. Christine
    February 11, 2013 at 10:45 am

    I have tried to use this mail..I want to use it but there is major problems..I have sent email for help..went to the website ..there is just something wrong. Don't get me wrong..I want this to work..

    • Yaara Lancet
      February 11, 2013 at 2:08 pm

      Well, I hope you can get it to work! Did they answer your email?

    • Valeska O'Leary
      February 13, 2013 at 2:21 pm

      Hi Christine, I designed Azigo and can work with the engineers to help you. Please, email me directly at valeska at azigoinc dot com

      Yaara, Thanks very much for your assessment. Would you give Azigo permission to use parts of your write up in our How It Works page? We have been struggling to write clear instructions, but you nailed it. It's clear and direct to the point. Thanks again.

      • Yaara Lancet
        February 14, 2013 at 2:07 pm

        Hi Valeska,

        Sure, you can copy some part of the article if you wish, but please link back to the source and make it clear where the information comes from. Good luck!

      • Christine
        February 15, 2013 at 10:36 am

        Thank you for contacting me, I have tried to respond to your email address but it came back.undelivered on my my azigo act.says you are trying to contact me but won't let me retrieve anything.when I log in it just takes me out to the first page..I keep trying. Thank you again.

  3. Lisa Santika Onggrid
    February 11, 2013 at 7:35 am

    Despite being a very aesthetic way to read through your subscriptions, it's not a replacement to regularly clean up your subscriptions. It'd still be tiring and time-consuming if you subscribe mindlessly. If you have chosen newsletters that actually useful/amusing to you, then using this service would be nice.

    • Yaara Lancet
      February 11, 2013 at 2:08 pm

      Yes, you should definitely not subscribe mindlessly, as you won't still have to do through the email. :) On the other hand, you don't have to unsubscribe mindlessly either, since it doesn't have to clutter your inbox.

    • Andrew Gates
      February 16, 2013 at 10:47 am

      Hi Lisa,

      I also work with Azigo and we provide you with an email address that you can use to sign-up for newsletters, even if you mindlessly subscribe, it can stay clear of your inbox.


      • Maxi3w
        May 15, 2013 at 11:32 pm

        Hey Andrew. Azigo sounds like THE answer to sign up to newsletters without them cluttering the inbox which gets annoying.

        I don't have gmail newsletters, but... the NL's I unsubscribed from due to the cluttered inbox, I'll go and resubscribe using Azigo's email address.

        This is Great! With such a lovely layout and a home for those NL's, it's gonna be fun getting my old subs back!

      • Maxi3w
        May 15, 2013 at 11:37 pm

        Thanks Yaara! This is Great! I have unsubscribed from so many newsletter's because of the inbox cluttering and more important emails to give attention to, that I missed out on stuff I want to read and know about.

        I don't have gmail NL's, but a couple of Yahoo! ones and it will be great to transfer them to Azigo. It's the perfect answer and the ability to read at leisure.

        Thanks, thanks very much indeed! :)

  4. Charles Babb
    February 9, 2013 at 2:48 am

    I'm going to try this.

  5. Jacques Knipe
    February 8, 2013 at 9:17 am

    Right after I spent a night unsubscribing from most of my unwanted newsletters this article is posted. I will definitely give it a try though for my remaining newsletters. Which is filling up my inbox every single day.

  6. James Marshall
    February 8, 2013 at 2:12 am

    Thanks for the info. This does look kind of interesting. When I signed up, it only got a few of the subscriptions I have. I'm guessing this is because it only checks certain folders or a limited time range or something when it scans Gmail for subscriptions. Do you know if there's a way to force a rescan? Or is it capable of finding new subscriptions as they come in to your inbox? I'm wondering if I'll have to add them manually, where it seems to want me to change my e-mail address, or if I can grab them somehow like the initial scan did. Thanks for any help you can provide.

    • Yaara Lancet
      February 8, 2013 at 6:57 am

      What Azigo does, no matter how you add the subscriptions, is forward these emails to your new Azigo address. So even if you add them manually, it doesn't make much of a difference.

      It didn't detect everything for me either, I wish they had a better detection algorithm, but as far as I know, you're going to have to add what it missed manually. It's not that hard though, you can do it through the app with just a few clicks (if they have it in their database).

      You can try sending an email to the developers, maybe there clever ways to do things I'm not aware of.

    • Valeska O'Leary
      February 13, 2013 at 2:38 pm

      James, thanks for trying Azigo. I'm the designer of Azigo. We're still in Beta, but I can't tell you how exciting it is every time we hear feedback like yours. We certainly have a lot to learn and build to make it awesome. But trust me, that is our goal.

      This is how it goes: With your permission, Azigo scans your inbox (using oAuth) looking for promotional emails (senders) to match with the ones in our database. Our database has doubled in size month-to-month, but unfortunately it's still small. That's why Azigo did not catch ALL your promotional emails. At the moment, the alternative is for you to forward from your Gmail to your the emails you want Azigo to catch. From that moment on, all emails from that sender will be moved from the Gmail inbox to the Azigo folder within your Gmail, and a copy will be displayed in your Azigo stream.

      I hope this is helpful. Thanks again for trying Azigo.