Want to know a foolproof way to determine if your next tweet is boring? Just ask yourself this: “Who cares?” If you can’t come up with a compelling answer to said question, then the only answer is “No one”. And if no one cares about your tweet, no one will read it. Stop boring your followers!
We’ve already covered topics like writing viral tweets and picking the right hashtags, but those posts address the logistical side of writing tweets. This one is all about content. Want your followers to gobble up every last tweet that you send out? Here are the most compelling tweets that you can write — tweets that everyone will care to read.
Interesting Tweets #1: News
Twitter is one of the fastest forms of social media. People love to tweet their activities in real time, which can be bothersome if those updates are mundane, and the structure of the Twitter retweets makes it so that information can spread faster than wildfire. You can take advantage of this by posting breaking news.
News is inherently interesting because there’s the “I heard it first” hipster factor that many people operate by (but few will admit). It doesn’t have to be “six o’clock” type of news either. Think of the latest debuts in the music industry, recent announcements in the gaming world, or high profile team updates in sports.
If you can get to it first, your followers will eat it up and keep coming back for more.
Interesting Tweets #2: Humor
Everyone loves humor. Sure, some people have different tastes in humor and there’s no genre of humor that appeals to everyone, but everybody loves laughing. If you have a knack for comedy — whether it’s dark humor, witty one-liners, or even funny art — then you’re well on your way to entertaining your followers.
The thing about humor is that it’s hard to teach. If you aren’t naturally funny, there’s no guarantee that you can learn to be funny. This can be problematic because there are few things more off-putting than someone who tries but fails at humor. On top of that, you will need to find a style of humor that matches your intended Twitter audience.
Don’t take this to mean that you need to be the Twitter equivalent of a stand-up comedian. All it means is this: if you can inject a bit of humor into a tweet, it will be better received than if it didn’t have humor in it.
Interesting Tweets #3: Trivia
Trivia is similar to news in the sense that your audience will now know something that they didn’t know before. By tweeting trivia you’re causing them to learn something and this can be a great mode of engagement with an audience when done properly. This is the reason why subreddits like /r/TodayILearned are so popular and interesting.
With that said, don’t just go spouting random facts as tweets, unless that’s the concept of your Twitter account, of course. For the most part, you’ll want to limit yourself to trivia in your particular field. For example, if you run a star-related Twitter, you might post this: “The light emitting from the Sun is actually 30,000 years old.” Interesting, right?
Interesting Tweets #4: Wisdom
In the same vein, wisdom, inspiration and motivation are things that people are always generally seeking, even if they aren’t actively seeking it at the time. Something as simple as an articulate one-line quote can be so inspiring that your followers will retweet it in circles. Motivating blurbs and wise life applications are also good for establishing a connection with followers.
Think beyond the clichéd quotes that people already post all the time. If you’re in the fashion industry, post an inspiring quote from a well-known designer. If you’re in the sports field, throw in a quote of motivation from a well-respected player. If you’re a writer, wisdom related to the craft of writing will be devoured by fellow writers.
Again, don’t do this for every tweet, but if you sprinkle them in every once in a while, they’ll be sure to catch some attention.
Interesting Tweets #5: Questions
Questions are a great way to engage your audience and keep them from being bored. You could ask poll-type questions with live results so that your community of followers can see how everyone else responds, but the more engaging route would be to ask open-ended questions that evoke replies and conversations.
Here at MakeUseOf, we have a “We Ask You” column that demonstrates this well. People in general love to give their opinions on particular topics, especially if they’ve been prompted to do so. Twitter is meant to be more than a one-way communication street, so anything that stimulates a dialogue between multiple users is a tool you should use often.
Questions that force an opinionated response are very good at inducing replies. That doesn’t mean you should be controversial for the sake of being controversial, but ask questions along the lines of “What do you think of X?” or “Why do you X?” and you might be surprised at the answers you get.
Just keep in mind that the number of answers you get depends on the number of followers you already have. If you don’t have many, your questions could go unanswered. If that’s the case, you may want to wait with question-type tweets until you have more followers and can actually get people to answer.
For those of you who are part of a larger Twitter community, which tips and tricks have you used to keep your audience from being bored? How do you entertain your followers? What do you do to earn yourself loyal followers? Share with us in the comments!