Android users can now donate to a charitable organization using Google Play. This is the first time Google has offered users the chance to donate to charity through Google Play, and it has partnered with 10 worthy causes to kick things off.

Many of us donate to charity all year round, but the holidays give everyone an excuse to try a little harder. Google has stepped up to the plate by offering its platform as a way for generous donors to do their bit. And it makes the process easier than ever.

Google Play Is Feeling Charitable

In a blog post on The Keyword, Google says this is "in celebration of the holiday giving season". It continues, "Making a donation on Google Play is quick, easy and 100% of your contributions go directly to the nonprofits you choose."

The participating charities are the American Red Cross, charity: water, Doctors Without Borders USA, Girls Who Code, The International Rescue Committee, Room to Read, Save the Children, UNICEF, the World Food Program USA, and the World Wildlife Fund US.

Donating is simple. On your Android device either go to play.google.com/donate or open the Play Store app and scroll down until you see the option to donate to the charity of your choice. You can donate using the funding method you have on file.

The option to donate money to charity through Google Play is available in the U.S., Canada, Mexico, Germany, Great Britain, France, Spain, Italy, Taiwan, and Indonesia. The feature should show up on the Google Play app over the next few days.

Other Ways to Give Money to Charity

This is a good effort from Google, as it should encourage people who don't normally give to charity to donate what they can. However, we hope this feature remains part of Google Play beyond the holidays, and that more nonprofits are invited to take part.

Thankfully there are plenty of other ways to donate to charity. We have previously written about online Christmas charities to donate to, apps and websites that can help you donate to charity, and some unusual ways to donate to charitable organizations.