Snapchat thinks what the world needs now, more than anything else, is the ability to create QR codes for websites. This means you’ll soon be asked to scan in someone’s Snapcode in order to save them the trouble of telling you the name of their website. Isn’t technology great?!
QR codes were big for at least five minutes. You still see them everywhere, including on business cards, billboards, and buses, but most people stopped taking any notice of them a while ago. Or so we thought. It turns out QR codes are alive and well, at least as far as Snapchat is concerned.
In 2015, Snapchat introduced Snapcodes. These were, and still are, essentially QR codes with Snapchat branding on them. The original Snapcodes let you add a Snapchat user by simply scanning their Snapcode. And now Snapchat is rolling out Snapcodes which open a specific website.
Once created — Settings > Snapcodes > Create Snapcode — this Snapcode will send people directly to your website. Or, if you’re a bit weird, send people to another website, such as MakeUseOf. Either way, once someone points their camera at your Snapcode they’ll be whisked straight to a URL of your choosing.
Snapcodes Help Snapchat Make More Money
We can’t see too many people using these new Snapcodes. Plenty of people will create them in the hopes of promoting their own websites, but how many people will actually bother to scan them? Even if they do scan them, they’ll just end up on a website they likely have no interest in visiting.
We can only assume this feature isn’t actually aimed at ordinary Snapchat users like you and me. Instead, this is Snapchat’s latest overture to businesses and public figures, both of whom are likely to boast websites people may actually want to visit. So the bottom line is that this is designed to help Snapchat make more money.
The ability to create Snapcodes for websites is available on iOS right now, and coming to Android soon. So if this is something you’d like to explore, make sure you have Snapchat 10.1.0.0 or newer.
Do you use Snapchat on a regular basis? Have you created your own Snapcode? Or scanned someone else’s Snapcode? What do you think of the new QR Snapcodes for websites? Do you think QR codes are as dumb as I think they are? Please let us know in the comments below!