Clicky – A Great Alternative To Google Analytics

David Pierce 09-06-2009

clickyOne of the most important thing to know, for anyone with a blog or website, is who’s visiting. We all love tracking our stats – how many visitors today?


Who’s coming, who’s going, who’s subscribing? It’s a fun boost when there’s a spike in traffic, and lets you know when you’re doing something right.

But that’s just the fun part. Tracking your visitors can also be hugely useful – the more you understand who your visitors are, the better prepared you’ll be to give them the content they want, and keep them coming back for more.

For the most part, the standard application for all of this is Google Analytics – and with good reason. It’s a great, simple, and free program that provides you with a lot of useful information. But if you’re looking more real-time, detailed information about who’s coming to your site and what they’re doing, give Clicky a look.

Clicky is an alternative to Google Analytics and a real-time traffic analytics tool that couldn’t be easier to set up – just insert a bit of script into the header of your website, and you’re set to go! Clicky then tracks, down to the crazy and useful minutiae, what’s happening on your site.

alternative to google analytics

Clicky tracks all the basics, right on the homepage for your site. The number of visitors, the pages they’re coming from, the pages they’re looking at, and how much time they’re spending on your site. I like, in particular, the “Actions” category, as it shows how many people are clicking around within the site, rather than just coming and going. One action means they come, they read, they leave – higher numbers mean more activity within the site.


On the “Visitors” tab of the (beautifully designed) site, it gets into the nitty-gritty. You can see the IP addresses of your visitors, what they searched for or clicked on to find you, and where in the world they are. Who’s coming and leaving? Who’s spending hours on your site?  How are people finding you? The visitors page answers all of that.


There are too many other ways to analyze traffic to name them all, so I’ll just name six: By country. By the page they view. By the page they view after leaving your site. By what they click or download within your site. By type of traffic (direct, social media, etc.). By Web browser (my own blog gets mostly Firefox users, interestingly enough).

Knowing your audience, what they like and don’t, and even what else they read and how they find you, is a critical tool in building your site. You can promote yourself in the right places and ways just by knowing where people might look for you, and even tailor content based on, say, what Web browser people use to view your site.



For a few dollars a month, Clicky offers a bunch of other features, most notably Twitter tracking – you can see who’s talking about you on Twitter and what they’re saying. In a world in which Twitter’s becoming a hugely viable marketing tool, Clicky does a great job of keeping tabs on activity surrounding your site on Twitter, as well as providing a bunch of other analysis tools.

The free version of Clicky (which I still use) is a fantastic alternative to Google Analytics, for the casual or power user. If nothing else, its real-time reporting gives you a better sense of what’s happening that Google Analytics does. It’s easy to sign up, easy to use, and fun to see what’s happening on your site, right now.

For other ways to analyze your site’s traffic, read “Free Traffic Analytics Tools you Should Know About Free Traffic Analytics Tools you Should Know About Read More “.


How do you track who’s on your site? Let us know in the comments.

Related topics: Google Analytics, Web Analytics, Webmaster Tools.

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  1. andy
    December 9, 2009 at 9:43 am

    GA is more detailed and more accurate.Don't use both of them.

  2. Joseph
    December 9, 2009 at 9:36 am

    Joseph...same here. Clicky used to show me almost no clicks at all or sometines a few clicks from just one user (like there was only one user on my page). After removing it from my page and server I went back to GA and now it's ok. Strange. Could be a bug. I recomm just one of those two. GA is my favorite.

  3. Joseph
    December 9, 2009 at 9:31 am

    I used to use both GA and Clicky and strangely I had a few problems. None of them didn't show the results correctly or sometimes there were no results. Then I removed Clicky and GA was ok again. Clicky is nice, don't get me wrong, but GA is still no.1 for me.

  4. andy
    June 11, 2009 at 6:50 pm

    It's all very well, but there is nothing as good as your website hosts server stats counter as cookie based ones can be blocked/misled etc.

    If you want accurate results, then you might need to pay.

    If you want a basic counter like stat counter etc, or google analytics or clicky then fine, but if it's for real business, I BELIEVE you should stick with the site host's method's. That is my opinion based on what I know. If anyone has alternative opinion's and experience of webhost based counters then please post your experience.

    • David Pierce
      June 13, 2009 at 2:34 pm

      There's definitely truth to that - though I think there's room for both, and actually lots of usefulness in both. Which do you use? And have you tried comparing them to see the differences?

  5. Mike Smith
    June 10, 2009 at 8:11 am

    Thank you for the article. We use Google Analytics over here, but I wonder if Clicky will give us more. Definitely worth a test drive.

    • David Pierce
      June 10, 2009 at 9:23 pm

      Good luck! I think you'll be glad you tried. Let me know if I can help!

      • Mike Smith
        June 10, 2009 at 9:35 pm

        Thanks. I installed it on one of my domains, brought up a page, then went the Clicky - and sure enough, there was record of the visit.

        I have to admit it's pretty cool not waiting 24 hours for results. So I'm going to play around with it for the next few weeks.

  6. Abhijeet Pathak
    June 10, 2009 at 5:36 am

    In free version of Clicky, we miss out the important feature - https support and its not an ad free version!!! So definitely not a way to go..
    Oops...forgot to say great post! Looking forward to your next one.

    • David Pierce
      June 10, 2009 at 9:22 pm

      Good points - but for me at least, I'm not that worried about the https support. I don't really care if someone else can see my stats, but maybe that's just me. Ad-free's a great point, though... what do you use?

  7. mwafi
    June 10, 2009 at 4:30 am

    i like it (specially spy option) :-)

  8. Abhijeet Pathak
    June 9, 2009 at 11:40 pm

    In free version of Clicky, we miss out the important feature - https support and its not an ad free version!!! So definitely not a way to go..

  9. Martin
    June 9, 2009 at 3:26 pm

    I'll definitely be giving Clicky a test drive. I was leaning towards Mint to replace Analytics but Clicky looks powerful.

  10. Brad Isaac
    June 9, 2009 at 2:32 pm

    I've been a subscriber to performancing stats for a long time, but lately it seems they aren't keeping up with Clicky - which runs on the same engine (I believe).

    I am wondering if I switched to Clicky if they could import my old stats?

  11. Similgoogle
    June 9, 2009 at 1:38 pm

    I use StatCounter.