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Canada’s Netflix Rival Shomi Is Shutting Down

Dave Parrack 27-09-2016

Shomi, Canada’s answer to Netflix, is shutting down. In the end, the juggernaut that is Netflix proved too popular to beat, so Shomi will be closing its doors on November 30, 2016.


Shomi was Canadian cable giants Rogers and Shaw Communications’ effort to gain a foothold in the marketplace. However, Rogers and Shaw failed to persuade enough subscribers to part with their money, leading to the premature demise of Shomi just two years after launch.

The reasons for the failure of Shomi are rather obvious. It was initially only available to Rogers and Shaw customers, harming growth. It then offered a selection of content that just couldn’t compete with that offered by Netflix, especially when it comes to original programming 13 New Netflix Originals You'll Be Watching in 2016 Netflix has released a lot of original content -- including House of Cards, Orange Is the New Black, Narcos, and Master of None -- but 2016 is slated to be Netflix's most exciting year yet. Read More .

Melani Griffith, Senior Vice President of Content at Rogers, stated:

“We tried something new, and customers who used shomi loved it. It’s like a great cult favourite with a fantastic core audience that unfortunately just isn’t big enough to be renewed for another season. We will be reaching out to eligible customers in the coming days as we have a wide range of premium experiences available for people to enjoy.”

Shomi the Competition!

The problem here is that competition is only ever a good thing. It’s also necessary in order to prevent Netflix from increasing its prices (more than it already has Why You Should Be Happy to Pay More for Netflix Every time Netflix increases its prices, millions of binge-watching users balk at the prospect of paying a couple of dollars more. But this is dumb, because Netflix is an absolute steal. Read More ) or decreasing the quality or quantity of its content.

So, with that in mind, perhaps we should all mourn the loss of Shomi. Even if we’re not Canadian and had never even heard of Shomi until today.


Streaming is becoming big business, which means companies are climbing over each other to grab a piece of the action. Cable companies are especially keen to secure their futures by essentially betting against themselves and their business models Netflix Vs Cable Companies - Who Is More Likely To Win? Netflix is a growing force in the entertainment world, but broadcast and cable television have been around for a long time, and they didn’t achieve that success by playing fair. Read More . But Netflix may now be too big and too powerful to compete with. And that’s bad news for all of us.

Are you a Shomi subscriber? If so, how do you feel about Shomi shutting down? Are you a Canadian Netflix user? If so, what made you choose Netflix over Shomi? Please let us know in the comments below!

Image Credit: Jason Taellious via Flickr

Related topics: Media Streaming, Netflix.

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  1. drew
    October 14, 2016 at 1:43 pm

    I have shomi and Netflix. I will miss shomi because of the shows it carried that Netflix did not, like you're the worst, outlander and black sails amongst others. I do hope Netflix jumps on these shows as they become available and add them to their catalogue. I don't want or care for Crave because of the lack of kids content (my kids need new shows to watch too!) and the incredibly bad interface... like horrifically bad. Bud if nothing fills the void I may just break down and get Crave just for some variety.

  2. Jeff
    October 2, 2016 at 5:38 am

    Shomi doesn't have very much new content, it is an excellent source for watching 80's and 90's classic movies, and provided a few amazing tv shows not offered on the Canadian version of netflix (always sunny, Californication, the league, etc...) so I enjoy having both streaming services. The issue is that if you were to choose only one streaming service, netflix is far superior, offering original content, very new movies every Friday, and just much more material. RIP Shomi. How I loved thee.

    • Dave Parrack
      October 3, 2016 at 9:56 am

      So, you would have preferred to keep both around, ideally? It's always a shame when competition disappears. We don't want Netflix to rest on its laurels.

  3. David
    September 28, 2016 at 2:27 pm

    I am a Canadian Netflix User. Long before shomi came along . I am a rural resident and because of the shaw/rogers restriction could not enroll in shomi. I tried to find something other than netflix, but to no avail. The streaming of netflix can be very very slow and often interrupted. Still looking

    • Dave Parrack
      October 3, 2016 at 9:58 am

      The failure of Shomi isn't likely to inspire confidence in other companies planning streaming services. Is your Netflix slow because of Internet issues? I guess that's a downside of living in a rural area.