Social Media

Bumble Bizz: Can a Dating App Really Rival LinkedIn?

Anya Zhukova 18-10-2017

Can you think of a single social network that hasn’t tried to be something more than just a place where friends can connect online? They merge, roll out new updates and modes, and generally do anything to get a hold of more audience and bigger revenue. While LinkedIn is getting more social LinkedIn Gets More Social To Battle Upcoming Facebook At Work LinkedIn is redesigning its homepage in an effort to get workers to participate more. The idea seems to be to separate content from social events important to people you are connected with. Read More to battle Facebook, the latter is pushing forward new professional networking features Is Jobs on Facebook the Best Job Search Engine in 2017? Jobs on Facebook lets you search for openings through your favorite social network. But is it a good way to find a new job? We take a detailed look. Read More by introducing “Jobs on Facebook,” and the list goes on.


It seems like there is about to be even more competition in the world of professional networking as Bumble, the female-friendly dating app, is rolling out their new mode: Bumble Bizz.

How Is Bumble Different From Other Dating Apps?

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This is not the first time Bumble stood as another network’s rival. The app started as a female-friendly alternative for Tinder, helping women get more control over online dating. When it comes to heterosexual matches, girls are the ones required to start a conversation. That way they could avoid getting bombarded with sexist and demeaning messages Here's What Dating Sites Are Like If You're A Woman As an experiment I set up accounts on three of the more popular free dating websites, then spoke to some women about their experiences. Here’s what happened. Read More and finally find someone who’s not “that guy” 4 Ways to Avoid Being "That Guy" on Tinder If your Tinder experiences aren't paying off, you may need to reexamine your game, and the problem may be in the way that you're presenting yourself. Are you that guy on Tinder? Read More through a dating app.

Sounds like a good start? But the Bumble creators didn’t stop there. Next up was the Bumble BFF mode that allowed their users to make real connections with the people of the same gender and “no strings attached”. In Bumble BFF anyone can start a conversation, assuming your “friend-zoning” is both intentional and mutual.

And now the dating app is surprising its users with yet another upgrade: Bimble Bizz. Bizz is a new mode targetting those looking to advance their career. The focus is again on women, as Bumble is hoping this new mode will empower them and “help clear up the gray areas in networking that often make women feel uncomfortable.”


What All the Bizz Is About

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When you download Bumble, you can now switch between the different modes: Bumble (for dating), BFF (for finding friends Tinder Is Awful for Finding Friends, Use One of These Services Instead Plenty of resources on the internet will offer new friends, but only a few of them will deliver on the promise. Here are the best. Read More ), and Bizz. You can have three separate profiles and manage them according to your goals and interests on Bumble.

In order to create a profile on Bizz, you’ll need to add some verified professional-looking photos, as well as your digital CV. You can also fill in a skills section and attach some examples of your work (in a form of a photo, text, or portfolio).

As mentioned before, the app is specifically designed to make networking easier. You don’t need to be going through the meetings in rooms full of intimidating professionals in order to meet the right people. However, just like in the rest of the app, women still make “the first move.” According to Bumble developers, they found that this system helps all users generally enjoy a more positive experience online.


No Better Time Than Now

Some are wondering why the new app mode is being launched now, and if the timing is random at all. Bizz was first announced in July 2017, and here is what Bumble CEO Whitney Wolfe told the press about it:

“Our users were already using our platform to network. So, we decided to introduce that curated section of the app to give them a distinct place to do this.

This isn’t us introducing random new features. This is us listening to our users, and really inching toward our grand vision, which is to be the place for people to meet.”

BumbleBizz vs. LinkedIn

“Professional networking” and “job searching Find A Job Quickly With These 5 LinkedIn Groups One of the most powerful tools for finding a job using LinkedIn is groups. Here are five that will significantly increase your job-hunting power. Read More ” have now become trigger words — a signal for people to start comparing things to LinkedIn. However, Bumble pretty much states that they’ve taken a completely different path with Bizz and won’t be competing with the network (at least not this time).

According to Bumble, the app is designed for “networking and mentoring, not job searching or recruiting.” And while both networking and mentoring are things that people seek joining LinkedIn as well, if you’re in the market for a job ASAP, Bumble is probably not the best place to look.

At this point, it’s difficult to tell whether Bizz will be anything of a real competitor for LinkedIn, or if it will join the list of those who tried and failed.


Things to Keep in Mind

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Now that you know what it is and how it works, there are just a few more things you should know about Bumble Bizz.

1. It’s Not Available Worldwide

At least not just yet. Bizz launches in the U.S., Canada, U.K., France, and Germany today. It will instantly connect you to people nearby who are looking to start networking or receive (or give) professional advice.

2. You Can Become a Part of Bumble

Bumble will actually be hiring employees itself through the app to prove its viability as a networking platform.


3. Mode Switching

Bizz comes out as a part of the original Bumble app. In order to access it, you’ll need to switch modes within the app. It lets you manage three different profiles for each of the separate features Bumble offers “so no accidents happen.”

However, the only thing that separates one mode from others is the logo at the top. So make sure you’re in a clear state of mind (i.e. not drunk) when swiping. And if you’re in a relationship and still want to use the app, you can now use the “It’s just for networking, honey!” excuse if they discover the Bumble icon on your home screen.

4. It’s Free

You can use the business version of the app for free just like the dating version of Bumble.

5. How to Get It

You can download Bumble Bizz via the app store for iPhones and Androids. At the end of October it will also become available for download on Google Play.

Ready to Launch Your Bizzness Career?

Now that you know as much as we do about Bumble’s new feature, we’d like to hear back from you.

Did we create enough buzz about the new Bumble mode for you to try it out, or will you give Bizz a miss? Do you think a dating app could really rival a network like LinkedIn? Please, share your thoughts with us in the comments below.

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