Lyft and Budweiser have teamed up together to help stop people drunk driving. Budweiser is offering 150,000 free Lyft rides between now and the end of the year, the idea being that if you’re getting a Lyft you’re not driving in an inebriated state. Whether you’ve drunk Budweiser or not.
Most people reading this will go out for a few drinks with friends at least once over the holiday season. It’s the done thing, especially over the holidays. However, unless you have that one friend who doesn’t mind staying sober while everyone else around them is getting wasted, you’ll need to find a safe and responsible way to get home at the end of the night. Cue Lyft and Budweiser.
Budweiser Wants You to Drink Responsibly
Budweiser isn’t the first company that comes to mind when thinking about responsible drinking. However, the American brewery has partnered with Lyft to help get drunk people out to a bar and home again without putting themselves or anyone else around them in danger.
The “Give a Damn” program will see Budweiser give away 150,000 Lyft rides between now and the end of 2017. Every Thursday at 2PM ET, Budweiser will share a code on its Facebook and Instagram pages that can be used on that Thursday, Friday, or Saturday night in the U.S. cities in which Lyft operates.
The codes entitle you to a free round-trip up to the value of $10 each way. Upon claiming the code the funds will be added to your Lyft account for you to use that weekend. If you don’t use them the funds will disappear and you’ll have to claim the next weekend’s code to repeat the process.
Budweiser and Lyft partnered up for a similar campaign last holiday season, offering free Lyft rides in New York, Colorado, Illinois, and Florida. But this year the “Give a Damn” program will also cover drivers in Massachusetts, Pennsylvania, Missouri, Texas, Georgia, and Washington, D.C.
This PR Effort Still Deserves Our Applause
This is clearly a win-win for the companies involved. Budweiser gets some cheap publicity and good PR, while Lyft gets to steal users away from its headline-grabbing rival Uber. Still, any efforts to dissuade people from drunk driving should be applauded. Even if I’m a whisky drinker myself.
How do you get home after a night on the town? Do you use Uber, Lyft, or the local taxi company? Do you use public transport? Or do you always choose a designated driver? What do you think of the “Give a Damn” initiative? Please let us know in the comments below!
Image Credit: Karlis Dambrans via Flickr