For the first time since its inception in 1995, Amazon.com is going to be available in a language other than English. Unsurprisingly given the number of Spanish speakers in the U.S., that other language is Spanish. However, Amazon could introduce more languages over time.
The United States is now the second-largest Spanish speaking country in the world after Mexico, boasting over 40 million Spanish speakers. That’s a lot of people who are currently being uncatered for online, where English is the predominant language. Cue Amazon to change things up.
Amazon Caters to Spanish Speakers
Amazon is in the process of adding Spanish as a second language option to Amazon.com. The online retailer already caters to Spanish speakers with both Amazon.com.mx (for customers based in Mexico) and Amazon.es (for customers based in Spain). But the main Amazon.com site will now also be available in Spanish.
An Amazon spokesperson told CNET, “Customers will be able to shop, browse and search for millions of products, view their shopping cart, and place orders in Spanish on Amazon.com and through the Amazon Mobile Shopping app”.
Not everyone will have the option to browse Amazon in Spanish yet, but the spokesperson added, “We will continue to roll out the shopping experience over the coming weeks. More and more customers should expect to see the option to shop Amazon.com in Spanish soon.”
Once fully rolled out, which should be in a few weeks, you’ll be able to change the language setting on your own account via a dropdown menu next to “Accounts & Lists”. For Spanish speakers this will transform Amazon.com into a website which actually makes sense.
Everyone’s a Winner, Baby
This is a positive move by Amazon, and everyone wins. Amazon itself gets to broaden the appeal of its .com domain to more people, potentially adding customers. And people who speak Spanish get to enjoy the benefits of shopping on Amazon without having to decipher English listings.
Do you regularly visit Amazon.com? Are you a Spanish speaker? If so, will you be translating the site into Spanish? Or are you happy browsing in English? Should different language options be available as standard on websites? Please let us know in the comments below!