Do you have great content on Pinterest and wish other people would see it? Well, there is a way to give your Pinterest content a quick boost. Here’s how.
There are many people online who like to publicise their content via Pinterest. These are from all walks of life: artists, DIYers, generally crafty people, bloggers, and other content-makers. What do they have in common? They make great things and want those things to get noticed online, in this case on Pinterest.
Gaining a Pinterest following will usually come about naturally with regular pinning, good use of board names, and following other people you find interesting. However, it’s possible to kickstart this process a little using a handy site called Pinwoot.
Pinwoot is kind of an “I’ll scratch your back if you scratch mine” deal for Pinterest users. You sign up for the service and instantly get connected to an active, interested subset of Pinterest users.
The Pinwoot service revolves around a currency of “seeds”. You begin with a credit of 35 seeds on your account, which means your account has enough currency to get you 15-25 new followers, likes or repins for your pins. For instance, when a new person follows you it will cost you 3 seeds.
You can quickly get another 15 seeds for sharing your interests with Pinwoot. In fact, you’ll probably want to do this anyway, as it will ensure Pinwoot connects you to the right sort of people.
When you refer people to Pinwoot, you earn seeds. When you use Pinwoot to follow people, repin or like other people’s pins, you earn seeds too. Basically, Pinwoot keeps track of how helpful you are, then returns that value back to you.
To start with, the process for spending seeds is as follows:
- If someone follows you, you pay 3 seeds per follow.
- If someone repins your content, you pay 3 seeds per repin.
- If someone likes your content, you pay 2 seeds per like.
The process for gaining seeds is basically as follows:
- Set up your profile to gain 15 seeds.
- Share Pinwoot with your friends for 100-150 seeds (depends if there is a promotion at the moment).
- Gain between 2-4 seeds for following another user (the amount is set by them).
- Gain between 2-4 seeds for repinning (the amount is set by them).
- Gain between 2-4 seeds for liking pins (the amount is set by them).
However, occasionally you will see content that gains you even more seeds for your repin or like. I presume this is a calibration feature offered to paying customers.
In the settings, you can also calibrate how many seeds you want to spend when you are repinned or followed, as a way to entice new followers and repins. People browsing for new people to follow or content to repin will see in advance how many seeds they will get for the follow or repin. If your seed value is high, they may be more tempted to your content over someone else’s.
Here’s a guide to how one user boosted his blog traffic with one very small Pinwoot boost.
Get Your Pins Seen
When you are ready to get your pins seen by the world, you need to first pin it in Pinterest itself. If you’re hoping to get traffic to your blog or Etsy site, make sure your pin is set up correctly, with a link back through to your site.
Then grab the URL for your pin and paste that into Pinwoot on the Get Repins page. . It will cost you 15 seeds every time you do this, but then your pin will be visible to Pinwoot users who are looking for new, fun content to pin. It’s a really quick boost!
Your Pinterest account will automatically be shared with Pinwoot users with similar interests to you, so your followers will grow naturally through similar interests, but a little quicker than before.
Handy tip: Get straight on to sharing your pins, before your introductory seeds are used up by gaining new followers!
Re-Pinning & Automation
A quick way to make more seeds is to re-pin other people’s content, which is why Pinwoot deliberately limits users to making only 35 repins per month.
If you want to space out your pinning automatically, you can use Pinwoot’s Automate Pins section to do so. On the Automate Pins tab, all you need to do is search for the keywords you’re looking for, choose the board to use, then tell it to automate them. Pins will be spread out for you automatically.
If you are willing to pay a little to get traffic to your pins, there are a number of great paid options to pursue, starting at $5 for 100 seeds. Some of these options offer higher visibility on Pinwoot for your pins too. It’s worth paying attention to the details if you are considering paying for this service.
Obviously, since all Pinwoot users are actively trying to get repins and new followers, Pinwoot is a place where people will repin a lot of content in order to gain that sweet seed currency. In some ways this could be seen as a little false, however if you stick to promoting content you actually do like, I don’t think this is an issue.
This also means people would be tempted to pin content more readily than usual, with perhaps a little less attention to where the link went to and whether that was a good blog (not that many Pinterest users do this anyway). This could lead to bad links being promoted, so hopefully Pinwoot and Pinterest are working to minimise these.
I also hope that Pinwoot have measures in place to minimise the spammers, otherwise this will make Pinwoot unbearable very quickly, and lead to Pinterest trying to find some way to stop these sorts of sites.
Pin-boosting sites like this will no doubt become more common as Pinterest gains popularity. Pinterest boards are already very prominent, as you can link boards to your Facebook page, and they get exposure in Bing search results. Pinterest itself is starting down the promoted-pins route, which retailers must love, especially with the price alerts feature, Pinterest contests and read-it-later capabilities of Pinterest.
What do you think of Pinwoot? Is it cheating? Will it last? Tell us in the comments.