Wordpress & Web Development

Blogger To WordPress, WordPress To Blogger – Switching Blogs Tested

Tim Brookes 09-05-2013

switching blogger to wordpressAfter a rather thorough and taxing look at both Blogger and WordPress.com Blogger vs. Wordpress.com: A Complete Comparison The two undisputed kings of the free blogging sphere are Google's Blogger and the content management system-turned-host WordPress.com. While both offer what every free-thinking democracy-guzzling thought-cannon wants – a place to express themselves – there... Read More it’s time to evaluate the possibility that some of you might want to switch from one service or the other. That or you floated in on a wave of search traffic, looking at whether this is possible.


It’s a rather simple operation, but one that requires a bit of testing to see how your content will look on a different platform. It doesn’t help that these are two remarkably different platforms, with WordPress making heavy use of categories which are replaced completely with tags in Blogger.

In order to see what will happen, I’ve put the import and export functions of both hosted blog services to the test. Read on to find out what I discovered.

Note: This procedure is for blogs specifically hosted on WordPress.com. While this might work for “normal” self-hosted WordPress.org blogs, it has not been tested (though if WordPress have got it right, both export and import functions should be identical).

In The Name Of Blogging

Due to the fact that I don’t currently have a blog Setting Up A Blog Part 1: The DIY Self-Hosting Method There are an abundance of quality free "sign-up" blogging services scattered across the Web, with big names like Tumblr, WordPress.com, Blogger and Posterous getting increasingly popular as their numbers grow. It wasn't always this way,... Read More of any length on either service, I chose to use the same two accounts I established for my recent comparison article. I realised I didn’t have much content, and so decided to create two separate posts on each platform (to accompany my Hello World entry) each with formatted, justified and bulleted text and the other with a remotely-hosted image and an image hosted on the service. I know the screenshot below specifically mentions videos, but they’re absent largely due to the fact that WordPress charges you for the privilege.

This should provide a good overview of the results, albeit on a much smaller scale than a busy blog that’s been worked on for years. On the WordPress side of things I created two categories, and left one post in the “Uncategorized” placeholder that WordPress creates when you sign up. For my Blogger posts I simply tagged them appropriately, and both sets of posts are identical on either service.


My plan was to export then nuke both blogs so that they are blank canvases, then import the counterpart backup and assess the results. Before exporting, my Blogger posts looked like this:

switching blogger to wordpress

And WordPress, like this:

blogger to wordpress


Exporting each blog is rather easy. Within Blogger’s main control panel, access the blog of your choice and head over to the Settings menu option, followed by the Other sub-menu. At the very top of the page you will see options to import, export or delete your blog. On clicking Export Blog, Blogger told me that it would create a file in the Blogger Atom export format and that I could use this to move to another service or simply have a backup on my local hard drive.

In WordPress this is a similar affair – head to the Tools menu and click Export. This is another point of sale for WordPress.com, who offer to help you move your blog to a self-hosted WordPress install for $129. You can also just click Export to grab your own local backup then choose whether you want all content, just posts, just pages or just feedback. According to WordPress this will work with another WordPress blog, but there is no mention of other platforms. We’ll see about that!

blogger to wordpress

Blogger left me with a 133 KB .XML file, and WordPress.com produced an .XML file of 12 KB. According to WordPress, the file is not intended to be a full backup of my site. Frustratingly, WordPress.com doesn’t offer a clear backup solution that I could see from a good look around the admin menu. Does the $129 cover this?


Erase & Rewind

Both Blogger and WordPress.com have options for deletion, but as expected these involve the entire deletion of the blog including the domain and personal settings. WordPress advised me to contact support to clear my content, but seeing as I only had three posts anyway I chose to do it manually. This might be a problem for you if you have hundreds of posts across a couple of categories.

On each service I deleted all posts, all categories (on WordPress) and tags (on both) and left only the barebones – my blog’s name, a few settings I hadn’t changed and my domains remained in tact. This is essentially the same as registering and having a crisp new blog Setting Up A Blog Part 2: Tumblr, Blogger, And Other Services The hardest thing you'll have to do if you opt to not host your own blog is decide on the service you want to use. A few years ago this was easy - LiveJournal and... Read More at your disposal. I then tried to import Blogger’s backup into WordPress.com and the WordPress backup into Blogger.

Blogger to WordPress.com

WordPress actually has an import from Blogger option which you can choose when you visit the Import menu under Tools. There are two ways of making the jump, either by authorising WordPress.com to access your Blogger account and migrate the content across for you, or by using the method I had prepared for in the form of an exported .XML database What Is an XML File and How Can You Open and Use It? You may have seen the term "XML." You might even have accidentally opened an XML file. What is XML and how do you use it? Read More . There’s a maximum file size of 15 MB while using this upload method, so larger blogs will need to pair accounts.

blogger to wordpress


I chose the 133 KB Blogger export file and clicked upload. The import happened instantly, and everything was in place by the time I clicked on Posts.

WordPress.com to Blogger

Blogger asked me for my Blogger export file, into which I fed it a WordPress.com export. After about five minutes watching a spinning GIF, I decided that things weren’t happening and tried again. Once again Blogger just sat there, telling me it was “writing blog posts” but each subsequent visit to my blog in a new tab showed no content. At no point was I given an error message, I just had to stare at the screen until I became too impatient to bother any more.

switching wordpress to blogger

So I did a bit of searching and discovered WordPress2Blogger [No Longer Available], a simple tool for converting the WordPress export file into a format that Blogger could understand. The only catch is that you can only use it for files that are less than a megabyte (in my case, I was fine). I fed it the WordPress file of 12 KB and it spat out a 5 KB .HTML file. I then gave this to Blogger, which imported my posts in a matter of seconds. Success!

The Results

Here is what Blogger did with my tiny converted WordPress file:

switching wordpress to blogger

As you can see, it’s pretty much perfect. Categories, which do not exist in Blogger, have instead been added as labels (tags) which is somewhat useful.

This is what my formatted text post looks like, note the odd spacing:

switching wordpress to blogger

And my image post, with only the remote image shown:

Blogger To WordPress, WordPress To Blogger - Switching Blogs Tested blogger x media

Both images work fine, though the hosted image is pointed at its location on the WordPress servers. Text resulted in some odd line breaks, though timestamps are all intact.

Here is what WordPress.com did with my 133 KB Blogger export file:

Blogger To WordPress, WordPress To Blogger - Switching Blogs Tested wp x results

Not quite so good – tags are completely missing, instead they’ve been added as categories. I’d rather this be the opposite as mass categorising content is easier than mass-tagging. It will also create individual categories for every tag.

This is what a formatted text post looks like:

Blogger To WordPress, WordPress To Blogger - Switching Blogs Tested wp x text

And the media post:

switching blogger to wordpress

Again the hosted image is pointed at Blogger’s servers and hasn’t been locally imported. Timestamps are present and correct and text looks perfect.


To conclude, Blogger to WordPress results in perfectly formatted posts but tags are imported as categories and will require quite the cleanup if you have a lot of content. This is surprising considering WordPress.com has a dedicated tool for making the jump, and you’d expect it to know the difference between a tag and a category.

WordPress to Blogger seems to add some odd spacing in text posts, though images and timestamps survive in tact. This could have been because of the converter I used, but without that converter I wouldn’t have been able to import anything at all. If Google were to add a proper tool for importing from other platforms then they would probably have a lot of happy WordPress refugees who have reached the limits of their free account.

Neither solution is perfect. If you’re considering changing from one to the other I’d recommend you try it and see how your own content looks after the transfer. You won’t lose anything so long as you don’t delete your old blog until you’re happy with the new one, though you might find that you’ve got a lot of formatting to tidy and categories to delete, as well as tags to reapply in some instances.

Have you switched from one to the other? Did it go smoothly? What could WordPress or Google do to make you change your mind? Have your say in the comments below!

Related topics: Blogging, Web Development.

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  1. Ivano
    December 21, 2016 at 2:11 pm

    Website wordpress2blogger.appspot.com was crucial for transfering from wordpress to blogger, but this converter isn’t online for months, so you can use same one here:


    Except that, you can split larger files with WXR file splitter

  2. loli
    February 8, 2016 at 3:19 am

    the site wordpress2blogger does not appear to be functioning

  3. merakl?
    November 22, 2015 at 1:14 pm

    How to install the blogger XML file is more than 15 MB?

    How do I install this XML file 45 mb

    Thank you so much if you answer.

  4. winstontwin
    December 18, 2014 at 10:13 am

    Excellent tutorial, very informative, thanks for sharing! I started to blog with Blogger and soon felt limited with its possibilities. I made the switch (automatedly with cms2cms converter) and have had zero regrets. WP has allowed me to more freedom in terms of layout and design, and increased my pageviews significantly.

  5. Mahesh K
    July 10, 2013 at 7:46 pm

    i am going to try blogger to wordpress hope to be smooth

  6. Teodoro V
    June 23, 2013 at 11:40 am

    I don't have a blog, but I'm reading materials which may allow me to make one in the future. I'd like to ask some questions:
    1. Which has more bloggers, eBlogger or WordPress?
    2. Do readers overlap (I mean, is an eBlogger reader also a reader of WordPress) and to what extent?
    3. Is it practical to make a blog on the two separate platofrms but with Identifical content (like, if I make a blog on eblogger, can it automatically post on WordPress)?

    Aside from the asking the questions, I would like to thank you for sharing the information.

    • Tim Brookes
      June 25, 2013 at 3:44 am

      Ok so -

      1) Which has more bloggers: I don't know, and to be honest I don't think it matters a whole lot. They are arguably the two biggest blogging platforms on the web, so between them they have a lot of bloggers. Some people say WordPress has a more engaging community but then I often land on a lot of Blogger websites (particularly recipe websites) that are full of comments and very highly ranked on Google.

      2) Do readers overlap: Yeah, of course - this is publicly available content! Each blog can use RSS so anyone can subscribe that way, and users of Blogger/WordPress can follow the respective blog from their control panel too. Each will be indexed by search engine robots, they're not closed platforms but publishing platforms.

      3) Multiple blogs on different platforms: No, this is definitely not a good idea. Google will penalize blogs it sees as copying content (i.e. content farms that re-post articles like ours) so you will definitely not benefit from doing this. Pick one platform and stick to it, promote your content from there and resist the urge to re-post elsewhere.

      Hope this helps :)

      • Teodoro V
        June 26, 2013 at 11:07 am

        Thank you so much for a thoughtful and very informative reply. And thanks for the advice you suggested on the third question. I ill try to know more about each of the platforms, and if I do make a blog, I'll just choose one.
        Again, much thanks!

  7. chrysler5thavenue
    June 1, 2013 at 4:32 am

    Strange that you didn't try the method where you authorize wordpress to import directly from your blogger account. Seems like that method could be optimized specifically for for importing blogger data. Also, you know these blogs are free, right? You could've kept the source blogs up for comparison with new blogs to import into. You also could've copy-pasted a couple of paragraphs from somewhere just to have a post w/ more than a few separate lines of text. Perhaps w/ some embedded media, like youtube or soundcloud? Maybe with some more complicated formatting like text wrapping around an image? i don't know, just some ideas.

  8. Angela
    May 30, 2013 at 2:37 pm

    This is an amazing post! You did such a through research, I thank you for this! You know, I have thought a lot about blogger to wp migration, and tried several ways, cause I want the least trouble and the fastest possible means of getting a wordpress site up.

    Well, the category/tag problem made me abandon the WordPress import tool, I've got too many posts to sort things out. I also tried http://www.cms2cms.com - this is a commercial tool, but the free demo that I checked out worked better than I could've expected - but for the theme, everything else looked pretty much the same and in place. So, i switched to WP and now spending sleepless nights by the PC - there are so many exciting themes and plugins I can't help it:)

  9. Lisapatb
    May 18, 2013 at 8:00 pm

    I wish I had since this last year, It was a pain to switch mine from Blogger to WordPress and would never do it again. I wish I started fresh with WordPress.

  10. suneo nobi
    May 9, 2013 at 9:32 am

    I recently did the same Blogger---->Wordpress.It was quite smooth process.....