Black Friday and Cyber Monday promise to give you the biggest discounts across the entire shopping year. There are, without doubt, attractive discounts. But at times, you might feel like the discounts aren’t quite what they could be. Black Friday deals can feel overwhelming.
Here are several tips you need to make sure you bag a great Black Friday deal.
1. Check the Price History
The first thing you need to check is your Black Friday deal price history. One of the accusations leveled at stores and online retailers is that they ramp up prices before Black Friday and Cyber Monday. Once the higher price is established, the retailer drops the price and advertises the large discount.
It is an easy win-win strategy for retailers.
You can beat manipulated prices using a price history tracking website. Price history sites track the price of a product across a long period. You head to the price checker site and search for your product, then figure out if the Black Friday deal is as good as it seems.
One of the most popular price checker sites is CamelCamelCamel, which tracks price changes on Amazon.
Alternatively, check out PriceRunner for a more extensive range of prices from a wider range of sites.
2. Check Black Friday Price Comparison Sites
With so many Black Friday deals popping up, figuring out who has the best price is difficult. Websites and other retailers will tell you that their deal is best. Understandably, they want a sale. However, it doesn’t take long to complete a quick internet search to figure out if the deal on offer is what it seems.
You don’t need any special tools to check Black Friday prices. The easiest option is to search for the product online and compare the prices between websites.
As part of this, do not consider any Black Friday discount or deal before you check. It only takes a moment but could stop you from paying over the odds for a discounted product.
3. What Is the RRP?
One of the first things you should check on any deal is the RRP. That’s the Recommended Retail Price. It can also be mentioned as List Price by sites like Amazon.
The RRP of any product is the sale price that the manufacturer recommends. The RRP gives retailers the opportunity to twist the appearance of a sale price in their favor.
In some cases, the Black Friday RRP is drastically out of date. The website might display a higher RRP than the regular price to give any discount a higher percentage.
For example, if a product RRP is $100 and the site advertises $90, that’s a 10% saving. However, if the site regularly sells the product at $90 regardless of the sale, you are not receiving a discount. The site is manipulating the price to make it appear as a discount.
What Is the MSRP?
The MSRP is the Manufacturer’s Suggested Retail Price. An MSRP is analogous to an RRP.
4. Check for Black Friday Qualifying Offers
Another key price point differentiator is a Qualifying Offer. Some advertisers will display a fantastic price that you just cannot say no too. However, on closer inspection, you realize that the price is only available if you also purchase another product, deal, subscription, or otherwise.
A qualifying offer can quickly strip back any potential discount. Some websites are notorious for displaying an amazing discount price, only to reveal that massive discounts are only available for long term members. Or that the discount miraculously reduces after you sign up for the service.
Qualifying offers are open to abuse. Depending on your country, advertisers may manipulate figures to make the qualifying deal an intriguing proposition.
Black Friday Small Print
The other thing to check as part of qualifying offers is the small print. Retailers and manufacturers rely on you not checking the small print on Black Friday.
If you don’t read the small print, you could sign up for something or service (or stop yourself from using one!) without realizing it.
It is easily done. The length and depth of the fine print for many sites, services, and products means that many people skip through the details. As consumers believe most sites and services won’t cause them harm or otherwise, they breeze through the small print without considering the implications.
5. Set Black Friday Budgets and Product Targets
One common Black Friday tip is to set targets. Don’t head into the Black Friday and Cyber Monday sales without taking a moment to figure out what you’re looking for.
If you head into Black Friday without a purpose, you will come home without the hardware and the deals you want.
You don’t have to know exactly what you want—but it does help. However, if you want to buy a specific product on Black Friday, make sure you understand the current price for your product so you can understand if your Black Friday deal is really a deal.
Another thing to consider is the type of product you’re buying. Some products attract consistently higher discounts than others; here are the best things to buy on Black Friday with those extra discounts.
6. Set Black Friday Price Alerts
Tying into your Black Friday price and product targets are price alarms or deal alerts. Even if you don’t use a price alarm for the rest of the year, it is a great idea to use a Black Friday price alarm.
The price of a product can change so rapidly on Black Friday or Cyber Monday that you can miss a quick deal. If you’re tracking the price, you’ll understand if the Black Friday discount is a real bargain.
Use a product price alarm or a deal alert to keep your eyes on the Black Friday prize. Most price alert websites or services will drop you an alert straight to your inbox. If you set alerts for the products you want most, you’ll pick up a Black Friday Bargain.
Some Black Friday deal alert tools to consider include:
You’re a Black Friday Deal Finding Expert
Everyone is out for a Black Friday deal. The allure of massive discounts on a huge range of products before the holiday period is enticing. Make sure that you don’t fall for a Black Friday pricing trick ahead of the big day using these tips. You could also check Black Friday curator websites for collections of deals.
If you’re a regular Amazon shopper, check out the best Amazon bargain hunting sites to get yourself a deal.