It can be expensive buying a new computer, so it makes sense to time your purchase for when you can secure a bargain. We’re going to round up some of the most important things to keep in mind when parting with your cash. But is there a best time to buy a new computer?
While prices are always subject to change without warning, annual sales or new hardware launches can be the perfect time to get a new system for a discounted rate.
However, you could always be waiting for a price drop that never comes. You’ll need to weigh up the opportunity cost; if you need the computer sooner rather than later, it’s better to buy it while you can.
1. Seasonal Sales
The Christmas season is one of the biggest periods for every retailer. While computers are usually too expensive to be a common holiday gift, retailers will be looking to take advantage of the flowing holiday money. They will apply discounts to systems in order to attract shoppers and sell off stock before the year end.
These discounts can also come in various forms, like traditional discounts, cashback offers, and voucher codes. Retailers will often engage in one day only deals near the holiday season, especially around key dates like New Years Day, so be sure to constantly check their websites around the time and keep your eyes peeled for any sudden discounting.
2. Black Friday and Cyber Monday
Black Friday and Cyber Monday are sales days that originated in America, but they’ve become a more worldwide phenomenon. With prices often slashed across the board, usually only for a limited amount of time or on a set quantity of stock, real bargains can be snapped up on these two days providing you’re quick off the mark.
A word of caution, however: retailers will often use the fever around these days to flog outdated systems at not-so-great prices. Make sure you always do your research before buying and don’t get drawn in by a seemingly appealing price tag—you might end up overpaying for something you would have got cheaper outside of the sale.
3. Back to School
Typically run during the summer period of August to September (although it can begin earlier), the Back to School period is a perfect time for retailers to target parents and students who are in the market for a new system to deal with their educational needs. Deals on laptops are especially prevalent during this period as they make for great college and university purchases.
Many retailers, like Microsoft, Apple, and Sony, will also give exclusive discounts to actual students. These deals are usually available on presentation of a student ID or a valid academic email address. Apple even extends their educational pricing to teachers and parents buying for their children.
4. New Hardware Releases
If retailers are expecting to get fresh hardware then you’ll usually find that they begin discounting their current stock in order to make way for the new. There’s no set date for when this will be since different manufacturers will operate on different cycles, but keep your eye on the upcoming big hardware releases and you’ll likely find retailers discounting accordingly.
If you’re not after the latest flashy piece of kit then this will be a perfect time for you to jump in. While the system may be classed as old, simply because technology moves so quickly and there’s always new things being pushed to market, it might be great for you if you’re just needing a computer for general tasks rather than high fidelity gaming.
5. Flash Sales and Price Tracking
Nowadays, you can probably get a good deal at any time of the year thanks to the popularity of flash sales and daily deals. Online retailers like Amazon and Newegg have new discounts all the time, and the tech that you want might be included in that. Manufacturers also do similar things—in the past, Dell have hosted a ‘Black Friday in July’ event, for example.
Of course, it’s cumbersome to check these deals every day, which is why price tracking websites like camelcamelcamel.com come in so handy. These let you track specific product price history, and receive notifications when something drops to your desired price point.
To Buy or Not to Buy a New PC?
Hopefully, these tips have provided useful in offering periods that might be the best time for you to buy your new computer. If you’re in the market for a purchase, the best thing you can do is always keep your eye out for deals because you never know when a retailer might begin discounting.
Just remember not to wait too long. If you see a good deal and wait in hope of a better one turning up, then you may end up disappointed and losing out on the original offer.
Still haven’t found the deal you want? You might be better off reading our advice on why buying a used computer can be better than a new one.