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The new iPhone 5S and iPhone 5C need more than one way to get into loyal hands. Apple has offered online trade-ins for three years but this is the first year they have opened up the in-store version of the program in the U.K. Now, you have the convenience of checking your phone’s value on the valuation website first, and then you can saunter along to an Apple Store. If you have an old Apple handset, you could save yourself some money, save the environment, and also walk out with a new iPhone 5S or 5C.
An Apple spokesperson has said:
“iPhones hold great value. So, Apple Retail Stores in the UK are launching a new program to assist customers who wish to bring in their previous-generation iPhone for reuse or recycling. In addition to helping support the environment, customers will be able to receive a credit for their returned phone that they can use toward the purchase of a new iPhone.”
There are of course, third-party recycling organizations which also help you get good deals, but the Apple stamp, surety, and ease should appeal to its loyal customer base. An Engadget update says that the recycling program has been opened up in other European countries as well, though details are not available as yet.
So, are you going to walk into your neighborhood Apple Store?