A few days ago, Apple released an online video celebrating the life of its co-founder and former CEO, Steve Jobs. The memorial service and special event was recorded live at Apple headquarters in Cupertino, California, on October 19th. In less than 24 hours the video posting was followed by the release of a now best-selling, and highly sought after biography Steve Jobs, by Walter Isaacson.
The 81-minute memorial video features presentations by Apple CEO Tim Cook, Apple board members Bill Campbell and Al Gore, Apple’s vice president of industrial design, Jonathan Ive, and musical presentations by Norah Jones and Coldplay.
Cook told employees of Apple attending the memorial that, “Steve made our world a better place and left his fingerprints all over, all over the world.” Campbell said that Jobs “loved Apple so much, probably only a shade less than he loved his family.” And Gore told the audience that “Jobs prepared and groomed the executive team to continue [to build Apple]–they are the best in the entire world, bar none. And so are you.” All Apple Stores were closed for three hours on the day of the memorial so that employees around the country could share in remembrance.
The 656 page biography Steve Jobs has been on Amazon’s top 100 bestsellers for the last 45 days, even before the book was released in hardcover and Kindle format. It is based on over forty days of interviews with Jobs by the author, Isaacson, who also appeared last night on CBS’s 60 Minutes to discuss his view of Jobs and the writing of his biography.
Did you watch the video and are you reading the book? If so, give us your thoughts about it in the comments below.