Internet iPhone and iPad Mac

Apple Has Run Out of Ideas: Can You Help? [We Ask You]

Dave Parrack 19-03-2015

Apple is doing rather well for itself at the moment. But as much as Tim Cook and company are swimming about in ever-deepening pools of cash, there’s a distinct lack of fresh, new ideas coming out of Cupertino. Perhaps we, the MakeUseOf faithful, can help this company in need Goodbye, Apple Fanboys: Is The Internet Falling Out Of Love With Cupertino? Recent headlines make us wonder: is Apple finally losing its sheen? Are the fanboys disappearing? Read More .


The Next ‘One More Thing’ Moment

We want to know, Apple Has Run Out Of Ideas: Can You Help?

Whoop! A new MacBook that’s slightly less good than the last one. Whoop! A new smartwatch that needs charging every few hours and won’t work unless it’s connected to an iPhone. Whoop! An exclusivity deal with HBO which prevents the rest of the world from watching Game of Thrones without a cable subscription.

This is pretty much everything Apple announced at its most recent press event Apple Watch Finally Arrives, HBO Now Exclusive to iDevices [Tech News Digest] Apple Watch arrives, HBO Now exclusive, Google releases Android 5.1, Facebook kills Friendfeed, Gigaom is no more, and Samsung builds a Dream Doghouse. Read More . And we already knew about the Apple Watch iTime For An iWatch: Funny Reactions To The New Apple Watch [Weird & Wonderful Web] The Apple Watch. It's a watch, a smartwatch, a watch that is smart. Sort of. And it's ripe for mocking. Read More , as it was revealed a few months previously. From someone on the outside looking in, Apple looks like it has stopped trying, stopped innovating, and stopped pleasing anyone other than those already in love with the brand.

Apple is making more money now than it ever has before. It has just celebrated the most profitable quarter ever achieved by any company Apple Makes Biggest Profit Ever, The Pirate Bay Rises from the Ashes [Tech News Digest] Everything is awesome for Apple, The Pirate Bay returns, hotels told not to block WiFi, YouTube dumps Flash, Grim Fandango Remastered arrives, and Budweiser transforms guy into Pac-Man. Read More , its share price is still climbing, and it has the cash cow that is the Apple Watch coming out soon.

And yet, despite all of this, there’s discontent in the air. Not amongst the rabid faithful, of course, who won’t have a word said against their beloved Cupertino, but amongst the rest of the tech community, who are starting to think Apple may just have run out of ideas.


This may not be the case, and you may personally believe Apple is as strong as ever. If so, tell us as much in the comments section below. The rest of you — those people who share the sentiments expressed above, have a mission, should you choose to accept it. We want you to tell Apple what the next big thing is that they should be working on.

Whether it’s a redesigned version of an existing product, or a brand new product you think Apple could pull off. We really don’t mind what it is, just as long as it’s you giving Apple ideas. They don’t even have to be particularly good ideas, because when a company is as low on inspiration as Apple seems to be, they’ll listen to any old crap.

We Need You!

All comments will be read and most will be replied to, before the responses are turned into a full article. Those readers providing the best comments will thanked by name, receiving our extreme and everlasting gratitude for their efforts.

We Ask You is a column dedicated to crowdsourcing the wisdom of MakeUseOf readers. This column is nothing without you, as MakeUseOf is nothing without you.


Related topics: Apple, Apple Watch, We Ask You.

Affiliate Disclosure: By buying the products we recommend, you help keep the site alive. Read more.

Whatsapp Pinterest

Leave a Reply

Your email address will not be published. Required fields are marked *

  1. Kiyasuriin
    September 12, 2018 at 8:01 am

    Software wise ideas:
    -Make iTunes a pure store. and allow transferring files like a normal OS!
    -The settings app should NOT carry every bloody setting existing in an iPhone. scatter "phone" settings to the "Phone app" and so on. keeping only core essential options in the settings app.
    Hardware Ideas for iPhone:
    -Give mercy on the eyes... and spare us from notches. Q_Q
    -Move to the universal connector: USB-C. it'll save quite a bunch of effort looking for a charger.
    Hardware Ideas for iPod and iPad.
    IPOD- Revive the iPod Touch Series. and bring an iPod Touch 7 with a modern look (Minus a notch. thankyouverymuch!) that uses A11, 3 GB of ram and minimum 64 GB of storage. with headphone jack
    iPad- DO NOT get rid of headphone jack.
    Macbooks- Start using "normal" configurations of intel core chipsets. ^^; and IMPROVE the products. don't relegate back.
    Apple Watches- Improve battery life, get a possibility to pair with Android.

  2. Jorge
    January 28, 2017 at 7:20 pm

    This is more of a software update. How about the ability of up-voting app reviews so that the developers of the app can see what everyone (or almost everyone) agrees with.

  3. Zoë
    January 13, 2017 at 9:52 pm

    It would be cool if apple had some sort of 3D setting. So your iPhone comes with a set of Apple 3D glasses and when you go on your phone everything is 3D. And when you click on an app the app has some sort of 3D animation (which the app sets up itself) for example if you clicked on settings the gear thing would spin towards you or something like that, but if you didn't have the 3D setting on it would just spin normally sideways. It could be a good idea I don't really know! :)


  4. Bhaskar N
    July 24, 2016 at 2:44 am

    I have an idea that does not change the products life from hours to days but also a new vision of getting in touch with people EVEN WHEN YOU HAVE NO SIGNAL OR INCASE OF EMERGENCY

  5. Not_New_Anymore
    May 19, 2016 at 12:31 am

    I have 2 ideas, the first being a AR headset, which would plug into a mac(Or other computers), and allow for multi-monitoring without the monitors. The second one is a redesigned iMac, which would have thicker sides, but a flat back, possibly made out of glass.

  6. Chris
    May 2, 2016 at 8:03 am

    I think that Apple should be targeting businesses and schools. They can team up with companies, like Brother, to invent a new printer, Tesla- a new car with iOS, or carOS, or with smaller companies, like Quizlet. For example, if they team up with Quizlet, they can work on Quizlet live ( ) to improve it and integrate it with their devices. If they team up with brother, they can work on a new printer. For example, they can try to make a printer-sharing-management system, like PaperCut ( ), or work on the Scan'n'Cut ( ). They can also create new apps and accessories to help artists, for example using your iPad as a graphics tablet. They can team up with companies, improve their products, integrate them with their devices, and that way, not only Apple will make a profit, but it will also help smaller companies grow and make more profit too.

    They can improve the iPhone by moving (or adding a second one) home button/ Touch ID on the back of the phone, or turn the Apple logo into a touch ID sensor. Also, they can make the new iPhone 7/8 look like the iPhone 4/5 - no curved edges

  7. David Peacock
    February 2, 2016 at 10:38 am

    How about Apple sun glasses so that when you wear them and someone text messages you you can see the message and they would have a Sri type system so that you could talk your message back plus in the ends where your ears are you could have a iPod built in so that you could listen to music when wearing them .

  8. J.G. Pierpoint
    March 30, 2015 at 8:46 pm

    The ID Touch that Apple applied to its iPhone should be incorporated into all Apple Mac computers ........ to use in place of having to remember your passwords. Each individual's finger prints are different so that should take care of the security aspect as well as the need for superfluous storage space. I've been thinking of this for months now and deliberated over whether I should inform Tim Cook and maybe receive some recompense, but I did hear the other day that MicroSoft, of all people, were going to implement it.

  9. Adam R
    March 26, 2015 at 1:02 pm

    Apple is excellently positioned on a few fronts to have the best privacy platform in comparison to all of its competitors. It does not need to rely on any government for a large percentage of its earnings like Microsoft, so it doesn't have to bend nearly as much to their demands. Apple does not need to rely on other corporations to earn a profit, unlike Microsoft or even Google, which needs to sell user behavior to advertisers, thus being the greatest breach of individual privacy out of all three. Apple is wholly dependent upon more individual users for their bread and butter. They could easily become the platform of choice for those who want privacy with little advanced knowledge, making things easier is after all a well established Apple tradition. It doesn't take too much effort to assure that the ability of corporations and governments to snoop within the Apple world is kept at a minimum in comparison to its competitors. They have a truckload of liquid capital, spending it on luring some great hackers to build the ultimate privacy solution which also emphasizes ease of implementation is one area of improvement they should be looking into. They could call it something like the "Apple Sentinel Project". Upkeep the Truecrypt project, make it as easy as possible for the average user to implement. Invest in the mailpile project, keep servers with user data out of reach of all major nations. Nothing should be kept within Europe, the US, China, India, etc. Instead choose a smaller stable nation with great privacy laws such as Iceland. The average person doesn't give a poop about privacy, that is until they read about celebrities getting their accounts hacked, with their sexual pics posted all over the place. Suddenly the awareness of protecting your junk from the prying eyes of peepers is more important than ever. I also think about all the potential scientific applications that the iphone could be utilized for. How many millions of professionals are in science or engineering fields these days, and those numbers are growing as well. There are other applications as well that I can think of. I can definitely see iphones with far more customization features than anyone has attempted thus far. They need to be interesting to keep those rabid fanboys/girls suitably satiated.

  10. Mateo
    March 23, 2015 at 4:31 pm

    A lot of cynical answers here. This is my attempt at a sincere answer for new consumer products that would make me excited like the first time Apple came out with an iPhone or perfected their iPods:

    How about a "phone" with a foldable screen technology? I imagine it being like a folded up map. At it's smallest it would be about the size of current smart phones. Unfold once and it's a phablet. Unfold again and its ipad size. You could make it whatever size you want depending on your needs. A whole Ipad in your pocket. I could even imagine some trendy smaller version that folds up into a bracelet and acts shows notifications on your wrist. You'd even be able to put it on exactly like an old slap bracelet.

    Second idea: I'm still not a huge fan of typing on a flat screen. Gestures and haptic displays would be a nice stopgap, but the ultimate dream would be an iphone that could read your thoughts. How about wireless headphones that double as an EEG? I can imagine it now: version 1.0 would only allow you to open apps, simple web navigation, maybe play a game like pong. But as the technology gets better, you finally are able to do advanced things like word processing and coding with your mind. No more need to use your clumsy fingers and smudge your beautiful display. Why type when you can just think it??

  11. Christopher
    March 20, 2015 at 7:23 pm

    Here's an idea: stop locking down iOS devices and shift to a more freedom-oriented, democratic, non-censoring policy like most Android users enjoy. Think "Unknown sources", alternative app stores, no app-submission panel to deny your apps, etc.

  12. Kenneth DeVries
    March 20, 2015 at 3:49 am

    How about making a computer for the people instead of single-use sealed-unit luxury items? Something customizable, repairable, expandable, plug and play that anyone can build from reasonably priced parts that don't require specialized knowledge to assemble and use? They are trying to do that with phones, why not computers? The inside of a computer is a scary looking mess for most people, and adding a drive, memory or expansion card of some kind can be a daunting task for the inexperienced. Why not a tidy box full of expansion ports and racks with simple snap-in components that would allow users to choose the features they want, with the freedom to expand or enhance in the future? Imagine a MacBook Air that doesn't have the battery glued down, and the ram soldered to the board, that isn't assembled with proprietary screws specifically designed to make it entirely inaccessible to any but the sanctified elite, but instead would allow the average user to upgrade any component with ease, add another ssd, more usb ports, whatever they want. Crazy, I know.

    • Hildegerd
      March 20, 2015 at 10:03 am

      You can still buy the old version of 13" macbook pro.

  13. MacDillon
    March 19, 2015 at 9:30 pm

    TV and monitor resolutions are going throught the roof, bringing along with it requirements for huge data storage. A wireless audio/video and storage boom. Of course they'll keep their cute gadgets but more so moving into the home video security, and smarter home technologies.

  14. DonGateley
    March 19, 2015 at 7:49 pm

    The most awesome Virtual Reality HMD for phones that anyone has even hinted at. Of course open content installation would be great but Apple being Apple...

    And, of course, a phone with display resolution that can give a real 1080 vertical resolution over a virtual cinema screen (greater over full display.)

    I think this is actually in the works. It is just the kind of "do it a whole lot better" product that Apple has excelled at.

  15. Hildegerd
    March 19, 2015 at 5:30 pm

    They lost focus on the people that made them to what they are,-the creatives and with that they lost their grandness as a brand.

  16. Merlyn
    March 19, 2015 at 3:23 pm

    Apple needs to change limits of maximum volumes in all their devices. I don't know if this is a governmental or medical limit but some of us consumers have hearing losses for whatever reason and we should have the option of being able to hear like everyone else if we can. Having to piggy-back components to give us what we need is a real annoyance and hindrance. What would even be better is some kind of equalizer so that individual settings per needed ranges would be sweet. In no way am I encouraging people to do stupid things like play sound beyond 86dB, but like everything else it should be a choice and consequence.

  17. Rajaa Chowdhury
    March 19, 2015 at 11:50 am

    Apple ???? needs a business paradigm shift. They should take a leaf out of what Microsoft is doing with the Lumia range of smartphones. Smartphones are no more a luxury or snob item as it was 7 years back, and is a necessity item needed for everyday use in every class and spectrum across the society and mother earth. Apple can for a change think of the budget conscious and first time smartphone adaptors. Lumia have smartphone addressing practically every strata and class of the society. Similarly, Apple should think of a budget conscious entry level iPhone and one addressing the middle tier. With that they will exponentially increase the spectrum of the market they are currently addressing. A budget iPhone would be a sure shot success as Apple brand pull is still the strongest as even us haters would secretly like to own one, if we can afford one.

    • dragonmouth
      March 19, 2015 at 12:39 pm

      Apple would no more cater to the budget-conscious then Tiffany would sell costume jewelry. They both want to maintain their exclusive (snob) cachet.

    • Doc
      March 19, 2015 at 2:22 pm

      @Dragonmouth: They've already done that once with the iPhone 5C...I doubt they'll try it again, though; they lost too much money.

  18. Von Adam Martinez
    March 19, 2015 at 11:31 am

    A TV, not like the Apple TV but a real TV that has an updated content similar to the ones in Apple TV, maybe they will call it iTV or MacTV, or MacTV Pro, or Air. Regardless of the name will be, it should have a reasonable price.

  19. not an apple fanboy
    March 19, 2015 at 2:23 am

    ^ You mean like apple pay? Oh wait, google wallet has been doing that on Androids for years, but the sheep of apple think it's a new idea.

    • d0gg
      March 19, 2015 at 4:38 am

      Right Right…. it just sucked so bad that no one used it.

  20. Hildy J
    March 19, 2015 at 2:23 am

    Given that Apple's business model is based on yearly upgrades I propose (wait for it . . . ) the iShirt, an Apple themed t-shirt with Apple-esque slogans on the front (e.g. "You're holding it wrong!)" and the Apple logo on the back. They would change the slogans each year to insure the faithful upgrade. I'd say $49.99 would be a fair iPrice.

  21. likefunbutnot
    March 19, 2015 at 2:18 am

    Apple could innovate by making an on-screen keyboard that displays the proper letter case depending on the state of the shift key, or by giving iOS users the ability to access a local file system on mobile devices.

    Sure, these are things that a $50 graphing calculator can manage, but for Apple they would represent a real step forward. They could call those new features "Genius Mode" or some such thing, just to make people feel better for finally noticing that there's such a thing as lower case letters.

    • Dweb
      March 19, 2015 at 2:02 pm

      The keyboard has had that feature for as long as I can remember though?

    • likefunbutnot
      March 19, 2015 at 9:59 pm


      Look again. The iOS keyboard is always uppercase.

    • Will B
      March 20, 2015 at 1:14 am

      I have a jailbreak tweak that does just that. Showcase I believe?

  22. dark passenger
    March 19, 2015 at 1:53 am

    I never would have predicted that the richest company in the world in 2015 just builds useless overpriced toys that become obsolete the day after you buy them. Let's face it, Apple can just steal any random product idea in the world, throw their brand on it, and they'll sell billions of units.