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Apple is ramping up its efforts to entice Android users over to the dark side. Or, to put it slightly less melodramatically, from Android to iOS. The company has launched a new website prodding Android users to wake up and smell the coffee Siri is brewing like a digital hipster.
Android and iOS are the only two mobile operating systems that matter. And while Android has the upper hand in most parts of the world, in the U.S. Apple still reigns supreme. Google has been tempting people to switch from iOS to Android for a while, but now the roles are being reversed.
From iOS to Android to iOS to Android
Having already launched an app called Move to iOS to accommodate Android users switching to iOS, Apple has now launched a website too. The goal, to persuade Android users to switch to iOS, is the same, but the methods have changed slightly. Because this feels… friendlier, somehow.
On its new Switch from Android to iPhone website, Apple asks (and answers) 10 questions. These are designed to gently persuade the average Android user to make the leap across to iOS. In order to do so, Apple explains how easy it is to switch, and extols the many virtues of iPhones.
Apple talks up the camera, the chipset, the regular iOS updates, the user-friendliness, the privacy protocols, the Messaging app, Apple Support, and Apple Stores as reasons to switch. It then reveals the fact that 97 percent of iPhone owners are satisfied (or very satisfied) with their devices.
If that little lot isn’t enough to persuade you to switch from Android to iOS, Apple is offering up to $260 in credit when you trade in your current smartphone. Oh, and there’s also the set of five new videos revealing why the iPhone is superior to your crappy Android device.
Apple Needs to Stop the iPhone Sales Rot
This is an admission that Android is now number one. Apple has recently seemed happy to coast along, knowing it has loyal fans likely to stick with the company through thick and thin. Now, it’s actually putting some effort in, which Apple knows it needs to do to stop the rot.
Apple is obviously doing very well, with billions of dollars in the bank, and huge profits swelling its coffers every year. However, iPhone sales are down, with Android in the ascendency, so Apple clearly needs to up its game in order to remain in the lofty position it currently inhabits.
Do you currently own an iPhone or an Android? What made you choose one over the other? Have you switched from iPhone to Android? Or from Android to iPhone? Why did you switch?Are Apple’s overtures likely to win you back? Please let us know in the comments below!