Google has released a new app that allows you to earn Play Store credits by answering surveys. The Google Opinion Rewards app is U.S. only for now. Created by Google Consumer Surveys, it crowdsources consumer opinion with quick and easy to answer surveys in exchange for Play Store credit. The earned Play Store credit will be credited to the Google Wallet account of the user and can be used against any content on the online store.

The pattern follows the basics of any survey process. After downloading the app, you have to answer a few rudimentary questions about yourself to establish your demographic profile. The surveys are timed and brief; not any longer than ten questions as per early reports. Push notifications will tell you when relevant surveys are ready for your participation. The app’s screenshots suggest that the questions are simple – e.g. what kind of car you will most likely buy?

The app will reflect the total accrued balance. Please note that not all surveys will be paid. Participating in those that are could be a nice way of building up your Google Play Store balance on the side even though the payout could be minimal per survey. A data driven company like Google has always been in a unique position to collect consumer feedback. As part of its Google Consumer Surveys service, the app is another efficient way to tap into mass sentiment for market research.

Source: Droid Life