You can now buy a Google Chromecast from Amazon again. And while this may not seem very newsworthy, it’s the first sign of a thawing in the frosty relationship between Google and Amazon. Which could lead to better days for us poor consumers.
The Amazon and Google Tit-For-Tat
Amazon and Google haven’t been on each other’s Christmas card lists for years now. It all started in 2015 when Amazon pulled the Chromecast from its website. The reason being the Google Chromecast didn’t (and still doesn’t) support Amazon Prime Video.
In retaliation, Google blocked YouTube from working on Amazon’s Echo Show and Fire TV devices. And so two great tech companies have essentially been involved in a childish tit-for-tat. And the losers on both sides are, as usual, the consumers.
Amazon Tries to Win Google Over
Now, however, there’s the first sign that the two companies are willing to put their differences aside. Because Amazon is now selling the 3rd-generation Chromecast and Chromecast Ultra once more. Hell, they’re even available for Prime shipping.
The catch is that Amazon Prime Video still isn’t available on the Chromecast. However, with Amazon having made the first move, perhaps an official app won’t be far behind. In the meantime there are a couple of ways to watch Prime Video using a Chromecast.
Consumers Should Be All That Matter
This is a positive move on Amazon’s part. However, it means very little unless Google reciprocates. Especially as the Chromecast is readily available from a number of other retailers, both online and offline. Including the Google Store.
What both companies need to realize is that the happiness of consumers should be all that matters. Which means selling the Chromecast on Amazon, having Prime Video working on the Chromecast, and having YouTube working on the Echo Show and Fire TV.