Amazon Prime Is Getting More Expensive
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Amazon is raising the price of Amazon Prime in the U.S. This means that Amazon Prime subscribers who pay annually will see the price rise from $99/year to $119/year. Suffice to say this news hasn’t gone down too well with Amazon Prime subscribers.

Amazon Prime is Amazon’s ace in the hole. Prime lumps a load of benefits in together for one price. And the number of Amazon Prime benefits 7 New Amazon Prime Benefits You Didn't Know About 7 New Amazon Prime Benefits You Didn't Know About You don't need Prime to benefit from Amazon. But Amazon Prime comes with a few lesser known benefits you may not have tried yet. Read More is growing all the time. The problem is as Amazon adds more benefits to Prime its profit margins decrease.

Mo’ Benefits, Mo’ Money

During Amazon’s latest earnings call, which saw the company announce an increase in net income for the first three months of 2018, its CFO Brian Olsavsky announced that the price of an annual Amazon Prime subscription was rising from $99 to $119.

According to Amazon, new Prime subscribers will start paying more on May 11, 2018. Existing subscribers will pay the new price when they renew their Prime subscription after June 16. Subscribers who pay monthly started paying more in January 2018.

To be fair, it’s been four years since Amazon last raised the price of an annual Prime subscription. That was when, in 2014, the price jumped from $79/year to $99/year. And in the four years since, Amazon has added a host of new benefits to Prime.

While this explains the price rise, it’s unlikely to satisfy those Amazon Prime subscribers who don’t make use of all the benefits that come with a Prime subscription. If you only have Prime for the free shipping then this price hike is going to hurt.

Is It Time for Prime Packages?

Amazon should consider introducing different levels of Prime subscriptions. The basic package would only include free shipping, the standard package would add Prime Video and Prime Music, while the gold package would add Twitch Prime and the like.

Unless and until that happens, you have a binary choice between accepting the price rise or cancelling your subscription. Because while Amazon Prime is great, it isn’t the be-all and end-all. Especially if you use the tips included in our Amazon shopping guide The Amazon Shopping Guide The Amazon Shopping Guide This free Amazon shopping guide outlines everything you need to know to make the best use of Amazon and secure the best deals. Read More .

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  1. dragonmouth
    April 28, 2018 at 12:32 pm

    When you have pretty much a monopoly, you charge whatever the traffic will bear. Expect another increase in a year or two.

  2. Mark Godfrey
    April 27, 2018 at 7:48 pm

    People need to stop saying shipping is free on Amazon Prime. Shipping is included, not free.

    If a normal item is $10, then that same item under Prime will be $17. But hey, shipping is "free"!.