Amazon has announced the first details about Prime Day 2018, including the date when it's happening, the countries taking part, and the kinds of deals we can expect. And it looks like this, the fourth annual Prime Day, is going to be bigger than ever.
In 2015, to celebrate the company turning 20, Amazon hosted Prime Day. It was so popular Amazon turned it into an annual tradition. Amazon Prime Day is essentially Black Friday exclusively for Amazon Prime subscribers. With products discounted across the board.
When Is Amazon Prime Day 2018?
Amazon Prime Day 2018 will kick off at 12pm PT on July 16, 2018. It will then take place over 36 hours, six hours longer than Prime Day 2017. There are also deals available every day between now and July 16, meaning Prime Day is no longer really just "a day".
Amazon Prime Day 2018 is open to Prime subscribers in the U.S., U.K., Spain, Mexico, Japan, India, Italy, Germany, France, China, Canada, Belgium, Austria and---for this first time this year---also in Australia, Singapore, the Netherlands and Luxembourg.
Amazon Prime subscribers in the U.S. have an extra opportunity to grab a bargain by heading down to a Whole Foods store. Whole Foods customers just need to download the app and scan the Prime Code to get 10 percent off sale items and more besides.
In Amazon's Prime Day press release, Jeff Wilke, Amazon CEO Worldwide Consumer, said:
"Prime members will enjoy a day (and a half) of our best deals, with 36 hours to shop more than one million deals worldwide. New this year, members can shop exclusive Prime Day Launches from hundreds of brands worldwide, enjoy exclusive savings at Whole Foods Market and experience surprise entertainment events unboxed from giant Smile boxes in major cities. More than 100 million paid Prime members around the world will find our best Prime Day celebration yet."
You Need to Subscribe to Amazon Prime
To take part in Prime Day you obviously need to be a Prime subscriber. However, Amazon offers a 30-day free trial of Prime, so if you signed up now you'd be able to access all of the deals in the run-up to Prime Day and for the duration of the event itself.
If you want to keep an eye on all of the Prime Day deals point your browser at the Prime Day page on Amazon.com. However, to help you prepare in advance we've put together a guide to Amazon Prime Day 2018 which details everything you need to know.