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It was bound to happen sooner or later. If any more proof was needed that Facebook is the more powerful thing on Earth since the invention of home-made hooch, then this is it. In a move to make your shopping experience “more social”, Amazon and Facebook have joined forces, by showing you your Facebook friends on Amazon who have left reviews and recommendations on items in your public Amazon wishlists.
For those of you who are not so well versed with how Amazon wishlists work, it goes like this. There are two types of wishlist – public and private. Private lists are obviously only accessible to you, and are useful for things like secret presents you want to get people, or stuff deemed too embarrassing to admit in public (like your intense desire for the new Britney Spears album). Public lists, on the other hand, can be accessed by anyone if they have the link, or if they can find you on Amazon. Anything you put in these lists can be seen. For example, here is my public list, but there are many private lists of mine you can’t and won’t be able to see.
The Amazon/Facebook scheme is purely opt-in, so anyone who doesn’t want to do it doesn’t have to (by going here and unticking the box). But if you opt-in, and link your Facebook account to your Amazon account, then you will begin to see recommendations from Facebook friends when you start browsing. You will also see if any of your Facebook friends have “wished” for that same item on their public wishlist (which might entice you to buy it for them, if they are a good enough friend).
Your Facebook likes will also now become valuable marketing information for Amazon. They will curate those likes in order to tweak their recommendations to you about what to buy.
Source: The Next Web