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Amazon Makes Your Shopping Experience More Social By Teaming Up With Facebook

Mark O'Neill 17-11-2013

It was bound to happen sooner or later. If any more proof was needed that Facebook is the more powerful thing on Earth since the invention of  home-made hooch, then this is it. In a move to make your shopping experience “more social”, Amazon and Facebook have joined forces, by showing you your Facebook friends on Amazon who have left reviews and recommendations on items in your public Amazon wishlists.


For those of you who are not so well versed with how Amazon wishlists work, it goes like this. There are two types of wishlist – public and private. Private lists are obviously only accessible to you, and are useful for things like secret presents you want to get people, or stuff deemed too embarrassing to admit in public (like your intense desire for the new Britney Spears album). Public lists, on the other hand, can be accessed by anyone if they have the link, or if they can find you on Amazon. Anything you put in these lists can be seen. For example, here is my public list, but there are many private lists of mine you can’t and won’t be able to see.

Amazon Makes Your Shopping Experience More Social By Teaming Up With Facebook amazonfacebook

The Amazon/Facebook scheme is purely opt-in, so anyone who doesn’t want to do it doesn’t have to (by going here and unticking the box). But if you opt-in, and link your Facebook account to your Amazon account, then you will begin to see recommendations from Facebook friends when you start browsing. You will also see if any of your Facebook friends have “wished” for that same item on their public wishlist (which might entice you to buy it for them, if they are a good enough friend).

Your Facebook likes will also now become valuable marketing information for Amazon. They will curate those likes in order to tweak their recommendations to you about what to buy.

Source: The Next Web


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  1. Lisa M
    December 13, 2013 at 9:04 pm

    I'm waiting for this to become mandatory, just like it is on other sites. Sooner or later every site will "require" login with Facebook. I hate Facebook and all social media and don't want people to know what I'm shopping for, voting for, what music I listen to, books I read, television or movies I watch, etc. I have never had a Facebook but signed up for a "dummy" one just to comment on HuffPost. Unfortunately I cannot "verify" it without a mobile number. I think all these "partnerships" are happening because Facebook is losing popularity and refuses to be trashed in the same dustbin of obsolescence as Myspace and Friendster. By partnering with major web traffic destinations it cements its relevance. The problem with that, of course, is that now Facebook has an even bigger mine of data about everything you do and everywhere you go -- everything you *think* even -- and will not hesitate to sell that information to companies AND the world's governments. Am I the only one who sees the irony in that Mark Z. was born in 1984?