A By The Numbers Look at Ad Blocking

Internet users are going to block ads How to Control What Ads You See on Facebook and Google Ads pay for the Internet. Unless an alternative is found, we have to accept them. But while we live with them, we can make these online behavioral ads more relevant to us and our interests. Read More . It’s just part of life. Many of your reading this articles are probably blocking ads right now (though we’d love if you’d whitelist us Please Whitelist MakeUseOf In Adblock: A Plea From a Former Adblock Filter Developer It’s no secret that we’re not huge fans of Adblock here at MakeUseOf. But we know that some of you won’t let go of Adblock until it’s pried out of your cold, dead hands. If... Read More ).

You hear about how ad blocking is a problem Do You Know What Native Advertising Looks Like? Native advertising is all around us on the web. It's a controversial practice but is it the future? Do you know how to spot these sneaky ads before they distract your browsing? Read More all the time, but have you ever thought about the numbers? What percentage of Internet users are blocking ads? Why do people do it? All these questions and more are answered on the fascinating infographic below.

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  1. Anonymous
    February 5, 2016 at 7:47 pm

    "A By The Numbers Look at Ad Blocking"
    Are we supposed to be broken-hearted about these numbers? Statistics can be used to justify any assertion. Lies, damn lies and statistics.

    Let's face it, the ads on the 'Net are not for necessities, they are for items and services that we really do not need.

    It is neither our duty nor responsibility to keep retailers and advertisers in business by watching and/or clicking on the crap they call ads. Please do not insult the intelligence of site users with empty threats of paywalls. If paywalls were the answer, most sites would be using them. The truth is that paywalls limit ad views and clicks more than ad blockers. Besides, publishers are so addicted to ads that even behind a paywall they would still use ads for extra income.

  2. Chowdahead
    February 5, 2016 at 10:18 am

    You brought this on yourselves. Flashing ads that can give you and epileptic seizure. Malware in ads. Unsolicited video. ADS IN THE MIDDLE OF CONTENT.

    Live with it.

    You brought this on yourselves.

  3. Anonymous
    February 5, 2016 at 4:08 am

    Yes I use an adblocker (uBlock Origin) while browsing the web with Pale Moon (an Open Source, Goanna-based web browser that focuses on efficiency and ease of use). It's consider my first defense against malvertising (poisoned/malicious ads) and other HTML or JS attacks. Plus on the bright side it greatly improves my performance on those slow and very much bloated ass websites that only compromises my security/privacy (canvas fingerprinting, UA detection, cookies, Flash, WebGL, geolocation & much more!).

    So excuse me if I don't want to be a target for hackers/malware attacks, if I'm helping with the World Wide Web of destruction.

  4. Leah
    February 5, 2016 at 1:27 am

    People who say they would turn off adblocking, do they actually do it?

    The ads these days either they're not intrusive or I'm just so used to them that I don't notice them. The annoying pop up ads are no longer there (or maybe the pop up blocker automatically installed is blocking all of them). The other ads (like this banner ad below for Sprint) aren't a problem. I rarely have my sound on so any videos playing don't bother me unless they make page loading slow.

    Free access to webpages makes ads a necessity. I want my favorite sites, like Make Use Of, to continue, so I have to deal with the ads. I accept them.

  5. Anonymous
    February 4, 2016 at 10:34 pm

    I don't mind unobtrusive ads that don't flash, autoplay, bounce, block the page, or otherwise hinder my browsing experience. Unfortunately, nearly all ads do one or more of those things. I have quite a few ad domains blocked at the router level, just so my ad blocker doesn't have to work so hard. I'll gladly stop blocking when ad companies clean their act up.

  6. Anonymous
    February 4, 2016 at 3:24 pm

    The advertisers' right to display their ads ends on the outside of my firewall. MY computer, MY rules, and Rule #1 is NO ADS ALLOWED. Rule #2 - in case of any doubts, see Rule #1.

  7. John
    February 4, 2016 at 2:56 pm

    Yes, I cannot have more than one Makeuseof article open at a time because of the video ads that slow down the browser, the limited internet connection, etc.

    • Anonymous
      February 4, 2016 at 6:26 pm

      Agree, I love MUO and want to support but when I turn the adblocker off on this site it either slows to a crawl or starts crashing when too many tabs are open.

  8. Fik of borg
    February 4, 2016 at 12:45 pm

    Off topic: There should be a special hell for loooong infographics content creators. Right next to vertical videos creators.
    And get off my lawn.

  9. Charlie Djinovic
    February 4, 2016 at 8:35 am

    Let's confine mind that the advertising business is there to prime North American country to consume a lot of stuff that usually is either dangerous for North American country or for the earth (or in several cases both). therefore the a lot of ad-blocking, the merrier--and if that undermines client capitalist economy, well that is a positive side-effect also.

  10. Atherworld
    February 4, 2016 at 7:27 am

    I use Ad Blocker for 3 reasons. 1) Ads push content around, cover up stuff, etc. 2) Interactive ads that activate when a mouse hovers over them for even a second. This plus Reason1 result in activated ads whenever I move my mouse cursor off something I need to read. 3) The straw that broke the camel's back. Page jacking ads that try and trick me into downloading malware disguised as a Flash Update. 4) A newer threat, page jacking to tell me audioally I have malware and need to call a number to have it removed.

    You want me to stop using Ad Blocking? Eliminate interactive ads (or require an actual mouse click, not hover), make sure they fit on the page, and eliminate any malicious code. Since code can be added later, that means constant monitoring of the ads. Again, eliminating interactive ads might help. I never wanted to use Ad Blocking. Evil people made me use them. Don't complain to me about it. Talk to your clients and block page jackers. If you can't fix these problems, too bad for you. No ad views for you. NEXT!

  11. Anonymous
    February 4, 2016 at 5:21 am

    You shoot a popup at my face the second I browse your page, you can bet I'll deploy my adblocker!