iPhone and iPad

6 Reasons You’re Going to Love iOS 7

Tim Brookes 28-06-2013

6 Reasons You're Going to Love iOS 7 ios 7 300I’ve spent around a week playing with Apple’s preview version of iOS 7 in its current beta form How To Access iOS 7 Beta (And Downgrade To iOS 6) The web is awash with talk of Apple's new mobile operating system in the wake of WWDC 2013. As with all new iterations of iOS, Apple developers get access before the rest of us who... Read More and in that time I’ve had plenty of time to peruse Apple’s vision for the future of iOS. It goes without saying that passing judgement at this stage would be a very silly thing to do – after all, the OS is still half-baked and there are months of development to go.


Why, then, did so many people form negative opinions of the refresh, Jony Ive’s homework and Apple’s current state of affairs within hours of the company’s WWDC 2013 announcement? Is it because Apple are an “all or nothing” company, worshipped by rich kids and hated by idiots?

Regardless, you can stop whining now. iOS 7 is going to be just fine.

It’s Great To Use

You might have only seen a few images, perhaps Apple’s rather short 7-minute introduction video that’s chock-full of the usual flowery fluff we expect from product reveals. Even the developer copy is sorely in need of work, but then that’s to be expected from beta software.

6 Reasons You're Going to Love iOS 7 11

The take-away here is that it’s not finished yet but when it is, oh my, are you going to love it. User interfaces aren’t just about aesthetics, but also about interactions and responsiveness. Simply seeing a video of how something is supposed to work does not do it justice, and as with Apple’s usual design – the marriage of input and response is wonderful.


Springboard animations are one of the many examples I could call upon, and make for an example you can see for yourself in Apple’s marketing materials. Tap an app, and you will “zoom” into it as it launches. Press the home button to exit an app and this animation repeats in reverse, zooming out of the corresponding springboard area for that app. These animations feel like more than gimmickry, instead providing a degree of feedback that matches the UI. Interactions like this make iOS 7 feel like a layered interface which you “dip into” with each app, panel or system function you trigger.

6 Reasons You're Going to Love iOS 7 layers

Passing judgement before trying something out (even seeing someone use something) is a mug’s game. Even the most reluctant Apple sympathisers can admit credit where credit’s due, and take my word for it: there’s a lot of credit due here.

It’s Visually Stunning

Get rid of your faux-leather couch, rip up the wood-effect lino and let iOS 7 guide you to a skeumorph-free existence with its sexy new translucent layers. I’ll admit that the translucency doesn’t look like much to shout about in screenshots, but after spending some time with the layered approach I’ve been well and truly converted.


Unlike the Windows Phone interface, iOS does not use solid blocks of colour. This gives it quite a different feel to Microsoft’s OS, with iOS 7 having very “light and airy” feel with an almost visible sense of “depth” that is missing (by design, they are different after all) from Microsoft’s modern UI.

6 Reasons You're Going to Love iOS 7 21

The interface wouldn’t have been any less usable with solid blocks of colour everywhere, after all, translucency is quite a way off transparency. Colours are instead blurred into fuzzy, frosted-glass-like backgrounds and the illusion of a layered interface is given a final push with the inclusion of the parallax effect. The translucency adds nothing in the way usability but merely serves to make the time you spend navigating the device more pleasant. A lot more pleasant.

It Looks Great on the Hardware

No, I’m not referring to performance or screen resolution but the long-awaited marriage of hardware and software aesthetics. Mac computers have traditionally “just worked” thanks to carefully controlled hardware and iOS itself was designed to device specifications. At last it finally looks like the department that designed the physical metal and glass iPhone were wearing the same hats as the team that did the software.


6 Reasons You're Going to Love iOS 7 3

That “frosted” back piece on your iPhone 5 makes sense now! The understated colour schemes of black and white (let’s forget the entire iPod Touch range for a moment) contrasting beautifully with the playful colour scheme, bold icons and a radical departure from faux-textures and drop-shadows. iDevice software and hardware visuals are finally joined in elegant uniformity, and it only took the entire life span of the iPhone to make it happen.

iOS 7: Catch Up Edition

iOS 7 sees Apple playing the biggest game of catch up in the iPhone’s history. This is evident in new features like Control Centre, which some say was ripped straight from the Cydia store. Auto-updating iPhone apps is another new addition, a feature that Android has had for ages already. And what about that new multi-tasking interface that uses cards and gestures, as previously seen in the ill-fated WebOS. But really – who cares, at least they’re finally listening right?

6 Reasons You're Going to Love iOS 7 abouttime


What’s more foolish – chastising a company for trying to please its customers using some less-than-original ideas or a company not listening to its customers and refusing to implement long-overdue features and tweaks? It’s not like iPhone owners haven’t had to wait for features before – the original model famously lacked multimedia messaging, something phones had enjoyed for years prior.

With iOS 7, Apple’s mobile platform is finally where it needs to be after a year’s lull. The tired old interface has gone, and with it so too have many of Apple’s interface design principles.

It’s Only A Baby

With the revealing of Apple’s plans and pre-release edition of iOS 7, it might seem like the Cuptertino design guide has been rewritten. This isn’t strictly true, because the book is still not quite finished. There are still around three months left till the expected release date (iOS 6 was released on September 19, 2012 for context) and things can still change.

6 Reasons You're Going to Love iOS 7 its jony

Jonathan Ive was only appointed head of human interfaces Apple-wide at the very end of October. That means he’s likely only had seven whole months to put his plans for iOS 7 into action. If ever there was a reason why this year’s iOS beta might be a little more unstable than the last, this is it.

6 Reasons You're Going to Love iOS 7 iconrow

Don’t think for a second that the new look is “done” as Apple are rumoured to be refining further before the final release, and will surely evolve their new translucent principles even further over the next few product cycles. With the iOS interface “fixed” for now maybe Apple will pull out all the stops out when it comes to new features in iOS 8.

We’ve Not Seen Hardware Yet

Finally, we’ve still not seen any hardware. If last year’s product cycle is anything to go by, Apple will be releasing a new iPhone to co-incide with the new OS in a few months. They might even go the whole hog and release a new iPad – as ever, we know little of Cupertino’s plans. This is the final part of Apple’s plan for iOS 7, and the company is bound to be keeping something exciting under wraps for this year’s later announcement. But what could it be?

6 Reasons You're Going to Love iOS 7 iphone6 exclusive first look

So what do you think of iOS 7? Have you used it yet? Are you looking forward to getting your hands on the final copy? What new hardware will Apple announce? You’re probably dying to add your opinion, so do so below this post!

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  1. jonjof
    September 21, 2013 at 10:46 am

    To add my tuppence worth, I have not seen anything that Android or Windows or anyone else offers in Smartphone or tablet format to make me to change from iOS to anything else. Apple keeps innovating enough and their products just “Work Well”. The iPhone [4+5 up to now] camera to me is an exceptional point and shoot option and never fails me. I was for a very long time sceptical about the whole Apple environment and did not like the “proprietary” setup, but I now think this is actually their strength. And from what I see of iOS 7 I am extremely happy to remain an Apple fan! I was hooked the moment I started using the iPhone. [I used virtually all other smartphones before this, and form what experience I have with Samsung recent technology, there is nothing there that would make me change from the iPhone].

  2. Afranio
    July 4, 2013 at 3:48 pm

    "Visually Stunning"? It's so ugly that makes your mother look pretty.

  3. T-man
    July 3, 2013 at 11:46 pm

    I have and love iOS 7 but I'm really mad how they screwed 4s and 4 users by not giving them airdrop compatibility. Hopefully they fix that for the official release.

  4. Onaje A
    July 2, 2013 at 5:43 pm

    LOL in more ways than 1!!!

  5. Nicole F
    July 1, 2013 at 8:28 am

    I do like where they are going with this, but the UI feels a little unfinished at the moment. Apple has already made tweaks in Beta 2 so I trust the final product will be a lot better.

    The Control Center was exactly what I was waiting for, above everything else.

  6. Don Gateley
    June 29, 2013 at 5:45 pm

    Take your new found hatred of skeumorphic design and put it someplace dark. I've never seen such a successful brainwashing campaign as the move to this ugly, simplistic children's motif. It's clear that Ive simply hates graphics designers and is out to eliminate the breed.

    OTOH it sure dues lower the barrier to entry for developers since they won't need to pay for a service that requires more talent than programming. A blind idiot could design graphics for this trend. Great for Apple but a kick in the esthetic teeth of users. I'm not drinking the Cool Aid.

  7. macwitty
    June 29, 2013 at 11:29 am

    "It’s Visually Stunning" I'll say it is the ugliest thing Apple has produced.

    • dragonmouth
      June 29, 2013 at 2:04 pm

      "Stunning" does not have to be a positive. It coul be "stunningly ugly", too.

  8. Chiranthaka Jayakody
    June 29, 2013 at 7:46 am

    For my loving iPhone users.

  9. I love Jony Ive
    June 28, 2013 at 11:55 pm

    Mostly a pretty lacking article... but cmon, iOS 7 is exciting nonetheless. Get access to ALL betas by registering your device at getios7.wordpress.com!

  10. Jafu Bumbalini
    June 28, 2013 at 10:55 pm

    The article is listed as an opinion piece and that's exactly what he wrote. I don't agree with a lot of what he said but I respect his right to post an opinion article. Most of the articles I've read about IOS7 have been negative and it's interesting to hear some opposing thoughts..
    I guess I'll get blasted for this but that's ok.

    • Tim Brookes
      June 28, 2013 at 11:49 pm

      Welcome to the jungle! Yeah it's an opinion piece borne out of the tiring "it looks like Windows Phone!" statements from people who haven't used or given the OS a second look since. Last week when I penned this I had a real hard time finding positive opinion, so thought I'd redress some balance after being genuinely impressed by the developer preview.

      Still, I guess hating a product and calling anyone with a differing opinion to yours a "fanboy" is all the rage these days.

      Regardless, you will enjoy iOS 7 - that much is still true ;)

      • Dwayne Bagley
        June 29, 2013 at 3:13 pm

        My goodness Tim, you are a model of restraint. I appreciate your tone and effort to connect with readers in this piece and the responses to comments that followed. We all live in a world where it's possible to like more than one thing and it's also possible to like one thing without hating another. Some people just don't seem to get those possibilities.

  11. Scott M
    June 28, 2013 at 10:05 pm

    "hated by idiots" This article is exactly why people dislike Apple Fanboys.

    • Tim Brookes
      June 28, 2013 at 11:51 pm

      Hated by idiots _and_ worshipped by rich kids, come on now let's not pick and choose only 3 words from that 18 word sentence!

      • Scott M
        June 29, 2013 at 1:29 am

        Worshipped by rich kids isn't offensive.Hated by idiots is.

        • Tim Brookes
          June 29, 2013 at 1:38 am

          Semantics. We could really play that game for a long time.

          One could argue that to "hate" something like a piece of software you're unlikely to even use you'd have to be an idiot, no?

        • MattjM
          July 4, 2013 at 2:26 pm

          Well, most of us would love to be rich, but we certainly would never want to admit to idiocy :) So, I would say that although you tried to balance the remarks with what seemed like equal digs, I'm not sure they were. Having said that, I appreciated the article anyway. I'm sure I'm going to love the iOS 7. Looking forward.

  12. Najum Hussain
    June 28, 2013 at 9:03 pm

    Watch out Apple might take another unnecessary lawsuit because we used correct grammar and spelling and apple has a patent on that.

  13. crap
    June 28, 2013 at 7:49 pm

    @ankit: bcuz Google is a winner so they don't really care, while loser Apple feels the need to complain about every little things so they can stay in business longer

    • Tim Brookes
      June 28, 2013 at 11:55 pm

      Well both companies win at the end of the day - Google has a monopoly on advertising, Apple is the world's biggest computer company. They're both stinking rich "winners" - even if they seem to lose out. People used to say this about Microsoft too.

      Then again, Apple makes something like 7 times the amount of money that Google does on software - i.e. the App Store due to a slightly fatter cut and the fact that iOS users are apparently more likely to spend money. Apple makes what Microsoft make in a year by selling one single, product - the iPhone.

      The real losers in the mobile space? Microsoft, Nokia, BlackBerry.

  14. Ankit Garg
    June 28, 2013 at 6:47 pm

    I still don't understand why has no one yet from google complained that apple is copying the android pattern?

    • michel
      June 28, 2013 at 6:59 pm

      what good would that do? And doesn't Google open source everything anyway? But most importantly, who cares? Shouldn't they all copy each other's good ideas in order to make better products?

      • Chinmay S
        July 1, 2013 at 4:52 pm

        What kind of pattern are you talking about? Apple has copied nothing.

  15. nosepicker
    June 28, 2013 at 6:39 pm

    I agree with most that say that this article is the worst I've ever read on MUO.

    7 Reasons yet only 6 are listed, some of the points are basically the same.

    "It looks great" and "it's visually stunning"...just the worst reasons.


    • Tim Brookes
      June 29, 2013 at 12:08 am

      You were most correct, 6 reasons instead of 7. For that I must hold my hands up, I have corrected this now. 7 is my favourite number, what can I say?

      Visually stunning were the words that came to mind when I started to use it, and that was after feeling slightly indifferent on the day of announcement. I knew iOS needed a lick of paint (ok, a renovation of epic proportion) but I wasn't sure where Apple would be going with it. It wasn't until I played with the buggy developer build that I got a sense of where the company want the OS to be, and how awesome it's going to be when it is ready. I tried to reflect some of my personal experience in the article, but there's a fine line between an opinion piece and a review (and iOS 7 is certainly not ready for a review yet, not least for NDA's sake).

      In essence; this article is the result of my excitement for a product I've seen so many people complain about, slam, discount and pass-off as a cheap imitation. There was a lot of that opinion around last week when I wrote that, and now I like to think there's one more counter-argument.

  16. mxpwr4
    June 28, 2013 at 6:14 pm

    this is the worst article I've ever read on MUO. First of all, there aren't even 7 reasons listed in the article like the title suggests. They are 6 points and the last two aren't even good reasons to love IOS 7, they are good reason to doubt how good it will be. And points 2 & 3 are basically the same: "it looks great"....we get it.

    so the article can be summed up with "it's going to be great" and "it's going to look great" and doesn't give hardly any more information than that.

    just terrrible...

    • Tim Brookes
      June 29, 2013 at 12:19 am

      Apologies for the 7 in the title, corrected now. I got ahead of myself, and it was a day full of 7s.

      >> "the article can be summed up with “it’s going to be great” and “it’s going to look great” and doesn’t give hardly any more information than that."

      Pretty much yes. It's an opinion piece, which we occasionally run here on MUO. You don't have to agree with them, in fact it's rather a lot of fun when people don't, but at the same time try to remember it's one person's opinion. The fact that you vehemently disagree doesn't have to be a negative thing, but also - why do you disagree?

      Did you want me to go into tons of detail about all the cool features Apple haven't even announced yet? Because I really can't do that, and any sites that have should not have - there's an obvious NDA in place. Should I have passed judgement on things like icons, colours or that cool parallax effect? Well bad news there too, some things have already changed between Beta 1 and Beta 2 - the signs of an unfinished OS.

      So if I can't talk about all those features or pass judgement, you might question what's worth writing about? Well that's exactly how I felt when I read post after post about how poor iOS 7 was. The different here is that I'd at least used it in it's unfinished, rough-cut form before saying my piece.

      • Chinmay Sarupria
        June 29, 2013 at 7:53 am

        Hello Tim,

        "Did you want me to go into tons of detail about all the cool features Apple haven’t even announced yet? Because I really can’t do that"
        Why you can't do that? Please do that so that these Android fanboys will stop posting such negative comments. And if you can't do that then please send me an email about the cool features.

        But i really like how these Android fanboys try to compare iOS 7 with Android but the thing is that Android doesn't even deserves to be compared with iOS 7.

        • dancing_betta
          July 1, 2013 at 5:49 am

          Because, technically - as Tim already pointed out - the developers who are the only ones who SHOULD have access to iOS 7 beta, signed a non-disclosure agreement when they installed the update.
          Just because this is being widely ignored doesn't mean everyone has to follow the trend, and just regurgitating what you can read on the Apple website is a bit lame.

  17. roflcast
    June 28, 2013 at 6:06 pm

    This is the dumbest, hackiest, article I have ever read. Its literally apple fanboy link bait. Show some class, dont post this seo enhancing fake article bs on here

    • Ben Klaas
      June 28, 2013 at 6:48 pm

      MakeUseOf has gone from being one of my go-to rss feeds to jumping the shark and becoming a listicle farm. This article isn't the worst offender, but I'm seeing 40-50% of posts now as clear link bait garbage.

      After this comment I'm sadly hitting the unsubscribe button on MakeUseOf in my rss reader. Pity, I really liked Pot, Stieben, et al's Linux posts, some of the handy HowTos, but I'm so sick of these "N reasons you..." articles.

      You may be getting more clicks with this strategy, which I'm assuming is both fairly new and very much intentional, but let me assure you your audience will also change, and not for the better.

      • mxpwr4
        June 28, 2013 at 10:02 pm

        I knew they were heading downhill when they stopped putting the full article in the RSS feed....they just want clicks, not meaningful content.

        • Kannon Yamada
          June 29, 2013 at 5:19 pm

          That's a valid concern. There were a number of reasons the MUO team stopped using full-text RSS feeds, but I believe the primary was that it made content theft much more difficult.

          I don't think the publishing team would mind so much if it weren't for the fact that Google punishes both the offending sites and the legitimate sites. Once content thieves steal your stuff Google zaps both results down in the rankings.

          Fortunatley, there's a workaround. I strongly recommend using WizardRSS to convert the RSS back to fultext:


    • Keith Robinson
      June 28, 2013 at 10:07 pm

      Lol you ignorant retard.