As a designer, your business is one of the most important things you have – here’s how to creatively improve it, and how Webydo can help you with that. MakeUseOf community save 15% on their Webydo professional plans with offer code ‘MakeUseOfVIP15OFF‘.
Do you have your own web design company? You probably get a lot of satisfaction from the creative aspect of your work — expressing your artistic flair and spreading your work across the Internet — but perhaps not from the tedious project management side. Running a business is very taxing; having to deal with demanding clients, meeting deadlines, executing revisions, managing your clients expectations, monitoring employees and contractors, billing and payroll, switching between various platforms for handling various tasks — it’s a lot of effort.
It doesn’t have to be this way. There are various tools available for organizing your workflow, and streamlining your business. Ultimately, the less time you spend dealing with distracting, non-essential tasks, the more you’d be able to focus your energy on designing and delivering high-quality projects, which is the whole point anyway.
All you have to do is follow these seven simple practices.
1. Centralize Your Projects
If you have a lot of clients, you’ll probably be all too familiar with the struggles of keeping your projects centralized. Without any sense of organization, you’ll soon find your projects sprawled over thousands of disparate folders on your hard drive, with client correspondence diffused throughout your inbox without any real structure. Tracking any sort of client information, their project requirements and expectations will be a pain, and in the end, so will billing.
Instead of using separate platforms to design your clients’ websites, keep track of their details, and manage billing, why not use a service that can centralize your entire operation? Webdyo does exactly that — it allows you to manage unlimited websites from a single dashboard, assign permissions to your clients and enable them to view the project’s progress at any time, and lastly, efficiently bill your clients and get paid for your creative talent. This can all be accomplished from one convenience dashboard.
Rather than be bogged down by the struggles of client administration, you should work smarter. You’re a creative, so stay creative.
2. Reduce Reliance on Outsourcing
There are only so many hours in the day. I know that, because I’m a freelancer myself. Sometimes, it can be a challenge to meet your client’s demand. Some have taken to outsourcing. Although, this comes with its own drawbacks in terms of quality and cost effectiveness. By outsourcing your work, guaranteeing a certain level of quality can be tricky. Worse, your client might notice that the delivered work was not yours to begin with. Not to mention, outsourcing takes a sizeable chunk out of your paycheck.
Another potential option is to switch to an entirely code-free solution. After all, why should you get someone else to create your vision?
Traditionally, designers were at the bottom of the pecking order, with 70% of project budgets going towards developers.
The code-free option can save you a great amount of time and money by reducing the need to hire and coordinate with a web developer. Projects will be delivered faster and you will have greater quality control over the finished product. Outsourcing can truly be an expensive productivity killer.
3. Expand Product Offerings
As a designer, your primary offering is your design services: taking website specifications and turning it into something beautiful. But you could be doing so much more for your clients. In addition to delivering exactly what your client wants, you could also include several value-adding features to enhance their experience. Most clients expect very basic websites, and they often don’t consider what will happen to their site if traffic spikes, or if the server crashes and data is lost. Another important factor that’s often overlooked is future-proofing.
By thinking of these scenarios and relaying them to your client, you’re doing them a great service. How about taking it to the next level and offering it as part of your package? Deliver your client’s pixel-perfect website, host it for them on a blazingly fast cloud server, optimize it for search engines, and enable them to sell goods and services online. You’ll certainly increase client loyalty, and turn a one-off job into recurring payments.
4. Appeal To Everyone
There’s a big difference between a large, corporate client, and someone who just needs a website for their band, or their independent store. Most design firms cater to one category or the other. But why should that be you?
Why not appeal to all segments of the market by varying your offerings? Smaller clients with restricted budgets prefer the no-frills option. With Webydo’s drag-and-drop interface, you can easily design pre-set layouts and customizable website structures. These can be used to design smaller budget projects quickly and easily, allowing you to accept clients that you would normally pass on.
Larger, more demanding clients is where the money lies, but you’ll also have your work cut out. Managing these clients can be very time consuming, so be prepared and organized. In the end, if it works out, it’s rather rewarding.
5. Enable Your Clients
So, you’ve landed a new client. Whilst you work on your design, why not also involve them to get their feedback as you build their website? Traditionally, this has been done with countless meetings and furious minute-taking. This is time-consuming and awkward, as you have to arrange to meet at a convenient time, and rendezvous at a mutually acceptable location.
One option is to give your client access to a development server, although this comes with its own costs, can be time-consuming, and doesn’t really provide any value to the client. An alternative is to use Webydo to involve your client through each step of the creative process, being completely transparent and open to suggestions whilst restricting their access to fundamentally change your design.
You can also use Webydo as a content management system (CMS), allowing your clients to change and modify text, whilst ensuring the integrity of your work.
By enabling your clients and involving them throughout the creation process, they’ll feel as though they’ve contributed to the final design; making the entire experience more pleasurable.
Again, it’s about building relationships and repeat customers, so be sure that they’re pleased with the end result.
6. Use Cloud-Based Solutions
As a business owner, you’re almost certainly incredibly busy. It comes with the territory. I’d also bet money that you are constantly traveling from the office, to meetings, to the airport.
Sure, you may work locally on your laptop, but as with anything web-related, it’s always a good idea to have redundancy. Using a cloud-based solution is just that. Cloud services are accessible from any connected device; from your state-of-the-art smartphone to your client’s 10-year old computer.
Utilizing cloud services also benefit you in terms of operating costs. Web design software can be expensive; and if you use more than one, they quickly add up. Cloud-based solutions like Webydo, charge a low monthly or yearly fee for professional web design software and advanced hosting and are constantly updated. You’re free to focus on your web design business and on maintaining your own productivity.
7. Brand Any Aspect Of Your Business
The unfortunate thing about relying on third-party tools for your business is that they don’t carry your brand, and your image. Wouldn’t it be great if you could offer your client an awesome content management tool, whilst branding them with your logo — something the industry refers to as white labelling?
Unfortunately, a lot of services – like Github, BaseCamp and PayPal – don’t allow you to do this. Which is a pity, as it allows you to communicate an image of professionalism and attention to detail. But Webydo does. With their unique white-labelling offerings, you’ll be able to give your clients robust, beautiful tools to carry on utilizing their website, whilst retaining your own branding.
Practice Makes Perfect
From ensuring your branding touches every part of the design experience, to empowering your clients throughout the design process; following these strategies is a sure-fire way to improve the way your web design business operates on a daily basis.
Webydo is a community-led platform offering professional B2B website design cloud software for graphic and web designers. With Webydo designers are enable to create, manage and host innovative pixel-perfect websites for their clients with custom-tailored design and built-in CMS, without writing one line of code.