6 Websites to Track a Website’s Traffic
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Have you ever been browsing the web and wondered just how popular a certain website really is The Best Websites on the Internet The Best Websites on the Internet An enormous list of the best websites on the Internet, in fourteen handy categories. These are considered to be the top-of-the-line sites that will get you what you need. Read More ? I know I have. Sometimes it’s a skeptical who-would-actually-read-this kind of thought Which Websites Are Most Likely to Infect You with Malware? Which Websites Are Most Likely to Infect You with Malware? You might think that porn sites, the Dark web or other unsavory websites are the most likely places for your computer to be infected with malware. But you would be wrong. Read More , and other times it’s more of a wow-more-people-need-to-know-of-this notion The 21 Best Websites for Men You Should Know About The 21 Best Websites for Men You Should Know About Sometimes, men and women have their own unique informational needs...and so we try to meet it here with a well compiled list of sites every guy should visit. Read More .

Unfortunately, most sites don’t publish their stats for public viewing so accurate numbers are hard to come by. At best, you can probably look for a website’s “advertising page” which usually includes marketing materials and demographic information — including monthly traffic data.

But when that’s not available, your only option is to rely on a website traffic estimator. Because these are never 100 percent accurate, we only recommend using them to compare the traffic of different sites. Even then you should only compare readings from the same tool.

1. SimilarWeb

6 Websites to Track a Website’s Traffic website traffic similarweb

SimilarWeb is my estimator of choice when I want to see what kind of traffic a website gets.

The real value of SimilarWeb is its Top Website Rankings page where you can the top ranking sites according to category and country (limited to the top 50 for free users), but it also lets you search for a specific domain and see that particular site’s stats.

When you look up a site, you get three points of data right away: global rank, country rank, and category rank. These are awesome for seeing competitive health at a glance. But if you scroll down, you can see the engagement stats: monthly traffic, average visit duration, pages per visit, and bounce rate.

Keep scrolling and you’ll see a bunch of other details, such as traffic source breakdown, top referring sites, social media traffic, audience demographics, and more. All of it’s available for free, solidifying this as the best estimator tool.

2. Quantcast

6 Websites to Track a Website’s Traffic website traffic quantcast

Quantcast is probably the most accurate traffic estimator tool currently available, but it comes with two important caveats: first, its accuracy is still spotty from site to site, and second, its data set is severely limited when compared to sites like SimilarWeb or Alexa.

This is due to how Quantcast works: a website must set up Quantcast’s data collection feed on the site itself, which allows Quantcast to start collecting data and estimating traffic. As such, Quantcast cannot accurately estimate traffic for sites that don’t participate. You won’t find sites for most lesser-known websites on Quantcast.

That being said, when a site is being tracked, Quantcast offers a lot of amazing data to pore over. The demographic breakdown is especially insightful, which includes visitor ethnicity, shopping interests, media interests, occupations, and political affiliations.

3. SitePrice

6 Websites to Track a Website’s Traffic website traffic siteprice

SitePrice is actually a website value calculator and not a traffic estimator, but it does include traffic estimates in its value calculations. When you look up a site, just scroll down to see the estimated traffic and revenue stats, including daily pageviews, daily unique visitors, and daily ad revenues.

You’ll notice that these values are way off from what you’d find on, say, SimilarWeb or Quantcast. That’s because SitePrice pulls its data from several sources (including SimilarWeb and Quantcast) and averages them to get a more “accurate” reading. It’s up to you whether you trust it more or less.

Other nifty stats include search engine visibility, backlink counts, domain age, and top competitors. Also, remember that this tool is just an estimator so don’t take its website valuations at face value What's the Best Way to Calculate the Value of Your Website? What's the Best Way to Calculate the Value of Your Website? Read More .

4. StatChest

6 Websites to Track a Website’s Traffic website traffic statchest

StatChest is another site like SitePrice in that its main goal is to estimate the value of a given website based on factors like web traffic, search engine visibility, page speed, social media visibility, etc. Pretty simple and straightforward to use.

What’s interesting about StatChest is that its numbers rarely line up with SitePrice’s numbers. It’s unclear how StatChest gets its numbers (an explanation is unavailable anywhere) but when you compare to other traffic estimators, you’ll notice that StatChest’s values are significantly lower than the rest. Perhaps it just wants to err on the side of caution.

5. Traffic Estimate

6 Websites to Track a Website’s Traffic website traffic estimate

Traffic Estimate may not be the best-looking estimator tool, but it serves its purpose in a pinch. The estimation graph shows you a website’s traffic patterns over the past year, and you get a numerical traffic value for the past 30 days. It’s pretty simplistic — perhaps too much.

Scroll down and you’ll see data on which keywords are targeted by the site. This is helpful to explore which other sites are the main competitors for this site. There isn’t much beyond that. For best results, use Traffic Estimate as a supplementary tool in conjunction with the others on this list.

6. SEMRush

6 Websites to Track a Website’s Traffic website traffic semrush

SEMRush is primarily a search engine optimization tool, meaning you’d use it as a website owner to help find and target keywords that will bring you more search engine traffic. However, as a regular web surfer, you can use it to see what kind of search traffic a site gets How Search Engines Work & Ways to Improve Your Search Results How Search Engines Work & Ways to Improve Your Search Results Tired of searching a bunch of times to find what you want? Here's how search engines actually work and what to do to make your searches faster and more accurate. Read More .

Just to be clear, SEMRush won’t give you absolute traffic numbers — if that’s what you’re looking for, turn to SimilarWeb or Quantcast. SEMRush is best when you only care about search traffic and you want to compare search traffic patterns between sites. For that, SEMRush tends to be the most accurate.

Like with Traffic Estimate, SEMRush shows you top keywords for a given site, but on top of that, you can see actual numbers and search engine positions for those keywords. You can also filter the stats by country, allowing you to see search patterns on a regional basis.

Are There Any Other Tools We Missed?

You’ll notice that two oft-recommended tools are missing from this list: Alexa and Compete.

Well, if you want to see traffic estimates for websites using Alexa, you’ll need to sign up for the Advanced plan which costs $149 per month, and that’s way too expensive when you can get similar estimates elsewhere for free. As for Compete, it was shut down at the end of 2016.

If you know of any other traffic estimator tools, we’d love to hear about them. Let us know which ones you use most often and why you prefer them over the others. Leave us a comment down below!

Image Credit: JoemanjiArts via Shutterstock.com

Originally written by Jack Cola on September 16, 2009

Explore more about: Web Analytics, Web Development, Web Trends, Webmaster Tools.

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  1. Sagar
    April 16, 2018 at 12:52 pm

    What if you need to find traffic of a particular page on a website?

  2. Angel
    March 11, 2018 at 3:30 am

    What about wolfram alpha estimates by domains?

  3. Sabir Shah
    January 9, 2018 at 9:20 am

    The awesome and simple website that show your website traffic, revenue, server and safety information ( http://webniam.com ).

  4. LOG1Kpi
    November 13, 2017 at 10:07 pm

    Awesome, gave me a bunch of websites to try without any b.s. Thank you.

  5. Ivan
    August 16, 2017 at 10:23 pm

    Traf U Ka Predictor, interesting online calculator to estimate the traffic of a website (url: http: /www.trafuka.com).

  6. Amine
    June 9, 2017 at 1:41 pm

    There is Trafiklite.com

  7. Brain Shupe
    March 28, 2017 at 12:19 am

    You really make it seem so easy together with your presentation but I in finding this matter to be really something which I feel I might never understand. It seems too complex and extremely extensive for me. I am looking ahead to your next post, I'll try to get the cling of it!

  8. Beatriz
    February 7, 2017 at 11:36 pm

    very nice site you have at this time what are anyone's first thoughts at our web post in relation to
    real racing cheat codes

  9. Ammara Khalid
    December 8, 2016 at 10:51 am

    Valuable stuff. Keep up the good work.

  10. LC
    December 4, 2016 at 7:32 pm

    Appreciate this post, but the list is terribly outdated; many of these sites are out of business, or no longer offer a free option.

  11. Dave
    June 7, 2016 at 8:02 am

    Thanks for sharing.

  12. Robert
    May 20, 2016 at 1:30 pm

    Compete only provides traffic estimation for Desktop traffic and as of right now cannot estimate any traffic coming from mobile devices, which make up more than half of all traffic to most sites

  13. Anonymous
    June 18, 2015 at 1:31 pm

    Hello, it's a great list, however I suggest you to add one more interesting KPI that I use to look for visitor stats called GetSmily. I've primarily used GA, but actually GetSmily was the first to show me where and what I had to improve on my home page. I really like their simple surveys and easy-to-read reports. To my mind, best web analytics tool available on the market ;)

  14. sa
    January 13, 2015 at 9:36 pm

    alexa is not correct always but not bad, compete and quantcast dont give estimation always and siteprice.org not accurate 100%

  15. Jack Cola
    January 14, 2010 at 4:20 pm

    The reason for the inaccuracy of numbers is because each of the sites above have a different way of measuring site data, and the period of the data may be over a specific time period.

    For example, Google Adplanner calculates its unique visitors using Cookies over a specific month. If users delete there browser cookies, you can see it will shower higher.

    If you look where Complete gets its information from, they say:
    "Compete applies a rigorous normalization methodology, leveraging scientific multi-dimensional scaling to ensure metrics are representative of the U.S. Internet population. Compete members are recruited through multiple sources to ensure a diverse distribution of user types and to facilitate de-biasing across the data sources. Compete's standard normalization process is applied to our monthly and weekly metrics. Compete relies on share based measures to report its daily metrics."
    which again, is complete different from Adplanner.

    You also have to make sure that you when your comparing data, you are comparing US to US, not US to Everything.

    I hope this answers your questions to why the results are different.

  16. WebTraffic
    October 18, 2009 at 4:10 am

    Great stuff. Web traffic is something everyone would love.

  17. Stefanos
    October 12, 2009 at 3:54 pm

    There is a huge difference between the traffic estimation as provided by Alexa comparing it to compete and quantcast. I believe compete and quantcast are more reliable.Any thoughts about that.

  18. xaby
    October 9, 2009 at 3:49 am

    very very helpful! TQ TQ!

  19. nir
    October 8, 2009 at 3:14 am

    Nice list. Another site that can be added to the list is beencounter. With beencounter you can know which sites your visitors have been to. You can see if visitors have been to your competitors site and even use an API to show them personalized content.

  20. GDevelop
    October 7, 2009 at 3:16 am

    This is really a helpful resource for me.
    Thanx for this post!

  21. LadySiren
    October 5, 2009 at 7:06 am

    Wow, thanks VERY much for posting this info - it's incredibly helpful!

  22. Norman
    October 1, 2009 at 7:27 am

    Alexa bizinfo and compete are all based on alexa engine I think. Why not use Nielse, Comscore or ivw?

  23. Alex Nemet
    October 1, 2009 at 7:15 am

    Very helpful post! Thx

  24. g.a
    September 30, 2009 at 4:42 am

    My personal favourite traffic estimation website is
    http://www.estimix.com . It seems to generate very accurate traffic information.

    • Miss G
      January 14, 2010 at 9:24 am

      Actually, I went to this site and it didn't even have our site within the search. This was disappointing and inaccurate as we have a 15k rating on Alexa and bizinformation.org values us around 450k. So, I think Estimix sux.

  25. Giovanni Garinian
    September 26, 2009 at 10:19 am

    Alexa, of course. But I will try BizInformation.. it sounds interesting.

  26. Gerry from http://www.increaseweb-sitetraffic.com
    September 20, 2009 at 8:57 pm

    Some great tips here for more traffic.




  27. Blake @ props blog
    September 17, 2009 at 11:57 am

    I just checked http://bizinformation.org and found it to be very inaccurate regarding traffic. I know for a fact that my site doesn't get 500 unique visitors a day (yet). It's a cool novelty page though.

  28. Blake @ props blog
    September 17, 2009 at 11:51 am

    I should have known google had a free webpage traffic tracking option. Alexa is cool, but it tends to favor sites that have more computer savvy users since it requires the toolbar for tracking.
    The webpage valuation site is really cool too. I'm going to see how much all my favorite pages are worth right now. I love MUO!

  29. Shahab khan
    September 17, 2009 at 7:39 am

    Great list of sites for site traffic analysis.

  30. san
    September 17, 2009 at 7:16 am

    I have read this post.really it is very nice also very informative.thanks

  31. Jack Cola
    September 17, 2009 at 6:17 am

    Thanks everyone. This is what we try and do at Make Use Of - provide you with articles that are interesting and helpful to the you (the readers)

    Remember, if you want to post a question about anything, please don't hesitate to contact anyone of us, or you can post questions on our Facebook Page - http://www.facebook.com/makeuseof

    And today is a special day for MUO as we reached 100 000 subscribers.

  32. Damian
    September 17, 2009 at 6:10 am

    Been looking for an article listing this for a while, glad to see it pop up in my reader today, thanks guys.

  33. Kabbalah
    September 17, 2009 at 2:28 am

    Nice information!

    I wouldn't put it among your Top 6, but I use Traffic Estimate for a quick estimate, and it also provides you with a cool traffic estimate widget you can add on your site (if that's your site's thing).

    I've found its results to be consistent with the ones above.

  34. Taras
    September 17, 2009 at 2:05 am

    Thanks for fantastic info. I have learned new sites. thx!!!

  35. pandiyarajan
    September 17, 2009 at 12:41 am

    Good Round up of website traffic tools. I recently see the Ad Planner which is more improvised tool now which is really loved by Avinash from Google. He mentioned his videos about this, you will find his video on http://analytics.blogspot.com/2009/09/episode-2-bottlenecks-to-implementation.html

  36. Jack Cola
    September 16, 2009 at 8:17 pm

    I like Google Ad planner a lot. It is something that Google hasn't promoted much. You would think it would be easy to find in Google Adwords, but it is not. The other thing I like about Adplanner is that (I think) it is reliable and accurate due to most websites using Analytics, Adwords and Adsense. With this data and the Google Searches, they have a large database of information to source its data.

  37. Mike Rowan
    September 16, 2009 at 8:12 pm

    That is a fantastic blog post, as there are many different perspectives to choose from with regards to traffic! We have relied mainly on Alexa and Compete, but the Google Adplanner site is great! I can't believe that I had never heard of it! :)