6 Ways to Sell Your Crafts Online and Make Money

Rob Nightingale 24-06-2015

When it comes to selling crafts online, Etsy is ubiquitous, but let’s not forget the plethora of alternatives that you can choose from.


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Fortunately, a wide array of solutions have popped up that handle the digital storefront for you, allowing you to focus on your goods. Etsy is by far the most popular, but with the site’s rapidly depreciating stock and Amazon’s plan to launch a competing marketplace Android Factory Resets Fail, Amazon Handmade Attacks Etsy, & More... [Tech News Digest] Android resets don't delete data, Amazon Handmade targets Etsy, Instagram emails Highlights, Spaces expands Google Chrome, Pac-Man embraces his past, and Mario Kart: Fury Road makes Max mad. Read More , it may be wise to hedge your bets.

Etsy Is Not the Only Option

Many people believe that Etsy’s large visitor numbers will guarantee product sales, but this is jumping the gun.

Whichever platform you choose to sell through, the onus is largely on you to drive traffic to your product pages How to Gain a Huge Traffic Boost on Your Blog with Slideshare Never heard of Slideshare? You're not alone. But don't ignore it - Slideshare may be the perfect tool to give you that boost in traffic that you need right now. Read More . This could be via blog posts, social media, YouTube videos, etc. Sure, one would hope to make some organic sales through your chosen marketplace, but relying on this as your sole source of traffic and revenue is a risky business.



Realizing that you’re responsible for generating your own traffic may be daunting, but it’s also liberating. You’re now free to choose the platform that offers the features that best suit your needs rather than being forced to pick a particular service because it’s the largest on offer.

So without further ado, here are six valuable Etsy alternatives to check out. Despite what we just said about driving your own traffic, we’ve included a couple of options where the marketplace does provide significant traffic. (In case that’s what you prefer.)



In their own words, Zibbet was launched to help you “buy unique handmade products, fine art, vintage and craft supplies”.


With a kitsch design and over 50,000 sellers, Zibbet is a haven for those who are disconcerted about Etsy’s recent allowance of manufacturers and resellers onto their site. In fact, if you’re already selling on Etsy, Zibbet can automatically copy all of your listings over to their store!

Within minutes, you can launch your own Zibbet store and start selling with no listing or selling fees, plus access to valuable store analytics. Accounts start from free (up to 10 simultaneous listings) up to $10 per month (unlimited listings, priority rankings on marketplace searches).

Handmade Artists


Everything on Handmade Artists must be— you guessed it— hand made. That means no mass produced craft materials or vintage stores are to be found. The site also purports to put a lot of effort into the promotion of listed items to ensure as much exposure as possible, and on my last check, many items had well over 300 views.


When browsing the various categories though, you’ll see ample room to stand out by uploading higher quality photos, item titles, and descriptions, meaning you won’t necessarily be washed out by the competition.

As with Zibbet, Handmade Artists does not charge a commission or listing fee, but rather a simple $5 per month subscription (for unlimited listings), which will also see your products listed on Google Shopping. An added bonus is a pretty active forum where you can chat crafts and business with other sellers and enthusiasts.



Just to throw a spanner in the works, UncommonGoods isn’t a place where you set up your own store. Rather, if your product is deemed good enough, they’ll sell it on their store and split the earnings.


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Although not all products on the site are handmade, many are. So, before submitting, you must be able to create enough of your individual products to sell en masse. The fact that this unique gift store can essentially sell your product for you means that once it’s accepted, you can largely leave the marketing to someone else, without needing to worry about order fulfillments, postage, or keeping your store up to date.



The team behind aftcra are all about showcasing the skill and creativity that’s strewn across the US, with their tagline proudly boasting “Crafted by American Hands”. In general, the overall quality of the handmade listings on this site is extremely high — the listings have great photos and impressive descriptions.

Setting up a store on aftcra is free, but there is a 7% commission on each sale. Whether you splash out for this depends on your confidence that you can compete with the other sellers on the marketplace and make a good return on that investment!

Supermarket [No Longer Available]


With a heavy focus on design, Supermarket offers a whole world of beautiful products from a huge array of designers and craftspeople. The standard of craftsmanship here is immense, making it extremely easy to get lost in a sea of desire for almost every product for sale.

Unfortunately, not anyone can sell on the store. The products on offer are carefully curated to fit in with the overall theme of the site, but if you think your handmade crafts could be a fit here, pitch them to the site!

Hyena Cart


If your crafting has an eco dimension, Hyena Cart could be a fantastic place to sell your wares. They don’t have as much traffic as sites like Etsy or Supermarket, so the pressure will be on to drive your own traffic. The good news is the lack of listing fees and final-value fees, and the storefronts are easy to use.

A quick browse around the site suggests that the main buyer here will be moms shopping for their newborns, so if your products are more aimed at middle-aged goths, perhaps you may want to sell elsewhere.

Another potentially useful feature is the ability to sell as an auction rather than at a fixed price. And with the $5 per month subscription (plus a $10 one-time setup fee), you’re able to list as many items as you like. Finally, although Hyena Cart’s forums were recently closed, they do have a small Facebook group you can join if you wish to chat about selling and crafting.

Where Will You Sell Your Goods?

Once you’ve decided on the platform you’ll be using, make sure to research how best to use its features.

Ensure your photos are tantalizing Selling Online? Make Sure Your Photos Sell Your Goods How many times have you bought something second-hand in a shop without properly inspecting it first? Any answer other than "never" means you're doing it wrong, and the same is true for Internet sales too.... Read More and your descriptions titillating. Work on making every aspect of buying from you a unique experience that your customers will love, and learn to interpret your audience to help you make more informed decisions about the future of your business 5 Critical Skills to Teach Yourself Before Starting Your First Business Entrepreneurship requires a certain kind of person -- a jack of all trades. If you want to succeed, you'll need to wear every hat at some point. That's a lot of skills to learn. Read More .

Which other craft platforms would you recommend? Where have you had the most success? Got any tips for newbies? Share with us in the comments!

Image Credit: Kuala Lumpur Craft Complex by Shubert Ciencia (Flickr), Etsy Snapshot Via Shutterstock

Related topics: Make Money Online, Online Shopping.

Affiliate Disclosure: By buying the products we recommend, you help keep the site alive. Read more.

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  1. Judith
    December 16, 2017 at 5:23 pm

    Great article. I may try some of these sites.

  2. Sofia
    March 13, 2017 at 11:33 pm

    Exactly the type of article I needed to read!
    I was hesitating selling my handmade goods on Etsy because my goods are simple crochet toys and decoration items that would eventually be sold at a higher price just to compensate all the fees they charge for anything.
    This said, as soon as I have my stock ready, I'm definitely going to sign up with Zibbet!

    Thanks once again for this, it's quite helpful!

    • Rob Nightingale
      April 4, 2017 at 10:16 am

      Thanks Sofia! Good luck with selling your crafts!

  3. Tiffany
    January 8, 2017 at 9:27 am

    This is extremely useful, thanks. I am looking at ways of selling my photo prints (not stock photography) and am at the beginning of the research journey. The thing is, we move to new countries every few years and I want my work to be available in a range of countries. (though actually, we are not american and unlikely to ever live there for much time but all the sites I've discovered so far are US based)

    Do you have any thoughts on the best sites or ways of approaching this so I can run my business wherever I am? I could create my own site but I'm totally new to this and haven't established a name for myself so I feel I would benefit from an online shopfront...

    Many thanks!

    • Rob Nightingale
      January 10, 2017 at 12:42 pm

      Hi Tiffany! Which countries will you be selling to? And are you looking to print-on-demand, or have stock printed ready to ship in advance?

  4. eleonora
    December 28, 2016 at 6:51 pm

    Thanks.So great! I was selling mugs on Etsy .Not happy at all with this choice. They closed my shop without notice just one day.I asked them why and never responed back.They are really a mess.

    • Rob Nightingale
      January 2, 2017 at 10:16 am

      That sounds terrible, Eleonora. I hope you manage to get this sorted!

  5. Julian
    August 8, 2016 at 3:07 pm

    Great source Rob!! One thing sellers shouldn't forget about is having a line sheet. Without a line sheet you will be walking empty handed into your meetings. Unless your going to bring all of your products with you to a meeting it's suggested to have some type of catalog or line sheet with you. The line sheet will have lots a great & useful information that the buyers will need. This includes style numbers, colors available, product details, description and much more.

    Here is a great article that I wanted to share with you and your readers. It explains line sheets in depth. Hope this helps:
    [Broken URL Removed]


  6. Liz Middleton
    July 9, 2016 at 9:39 pm

    I have an Etsy shop, and just recently started one on Zibbet. I am happy with my Etsy shop, just wanted to expand. That's what you do in business and expand and grow :) I might check out one or two of these. thanks for the article

    • Rob Nightingale
      July 13, 2016 at 1:48 pm

      It's almost always best to sell in a range of places. Good luck, Liz! :)

    • Jenny
      August 11, 2017 at 1:19 am

      How much luck have you had on Zibbet? Thanks!
      Best wishes!

  7. Jorge luis Fumero
    June 15, 2016 at 12:04 pm

    Una pregunta parte del trabajo que hago no es 100% manual, lo corto en un CNC router solo su acabado es manual, ej. siluetas y monogram tengo una tienda en Etsy desde Noviembre, puedo ser parte de Zibbet

  8. Pascale
    May 9, 2016 at 6:01 pm

    Thank you so much for this article!

    Pascale (Not happy with Etsy!)

    • Rob Nightingale
      May 18, 2016 at 10:34 am

      Thanks Pascale! :)

  9. Anonymous
    June 29, 2015 at 11:49 pm

    Exactly! Thanks again Rob. Quite a few new sellers have joined Zibbet from this post.

    • Rob Nightingale
      July 6, 2015 at 8:44 am

      Glad to hear it, Jonathan! :)

  10. Anonymous
    June 26, 2015 at 12:26 am

    Thanks for the mention Rob! I think one of the things we're most proud of is the fact that we're staying true to REAL handmade and passionate about INDEPENDENT sellers. Some big announcements coming really soon, so stay tuned!

    – Jonathan (Founder of Zibbet)

    • Rob Nightingale
      June 29, 2015 at 8:56 pm

      No problem, Jonathan! I think sticking to hand-made, and not getting caught up in the profiteering side of ecommerce is the way to go, not just for loyalty, but for overall success. By branching out too much, you simply step into Amazon's territory where things get murky and unappealing :)

      • Troy Wilde
        March 29, 2018 at 2:09 pm

        Sorry for butting in here, just thought that I would mention a new marketplace to buy and sell handmade crafts in the UK. It officially launched last week! Similar to Etsy just not so watered down or crowded, no commission, unlimited listings, own shopfront and CSV support. All this for one low monthly fee!