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There are many Facebook fan pages around that aren’t being run very effectively, mainly because the people in charge aren’t sure what they can do to be more interesting to their fans. You’ve seen them around – your favourite local café; that indie band you liked; the new art gallery in town. Often these pages are run by the owners, who are people who just don’t have the time to work out how to promote themselves properly.
Well, here’s a list of tips you can send to these organisations to give them a few quick ideas which will help them make the best of Facebook. And if you’re reading this because someone sent you a link, read on to find out how to make use of the free marketing tools Facebook has made available to you. This is how you can keep your favourite customers interested and informed.
1. Host Events, Competitions & Giveaways
Start Facebook events to promote real-life events like gigs, store promotions, special meal deals and gallery openings. Also consider some online events you could host, like live streaming chats with important people in your industry.
As with offline marketing, promoting special deals, competitions and giveaways is often a good way to get positive attention. Design a few special deals specifically for people who have liked your Facebook page or who have seen a particular advert via your Facebook page.
Before you run any giveaways or competitions though, make sure you do so within the Facebook promotion guidelines.
All of this can be promoted via your page, which makes your page more interesting and worth following.
2. Use Photos Well
Add a tall profile picture to your Facebook page. Currently the size limit is 180 x 540px, which will take up the entire left-hand panel and bring more colour to your page.
Upload and tag photos taken at events you’ve hosted. Every person tagged in your photo will see it and know they’ve been recognised as a supporter. And once a few people have been tagged, they will often help to tag the other people in the photos.
3. Ask Questions
Use Facebook Questions to ask relevant questions and take polls in order to get some good conversations happening. For instance, a band who performs at wedding receptions might ask “what style of music do you prefer at wedding receptions?”. Using questions while linking to a relevant post is also good as it generates conversation.
4. Post Regularly, But Not Too Much
It’s possible to automatically schedule links to blog posts into Facebook fan pages, which can both be effective ways of ensuring an otherwise stagnant page is updated regularly. However, it’s important to find the right balance for your page as too many updates can be off-putting. Try also to have a variety of update types to keep things interesting.
5. Welcome Pages & Apps
If you or someone you know could design and code a neat welcome page or application to make your Facebook page stand out it could be well worth the effort. Take a look at some of the most interesting Facebook pages to get some ideas. Many brands use their Facebook fan page to promote special deals available on their website.
These articles might help you to get started:
- Easily Create A Custom Tab For Your Facebook Page With Welcome Applet
- Design Your Facebook Fan Page With Pagemodo’s WYSIWYG Editor
- Easily Build & Customize Facebook Pages With Static HTML WYSIWYG Editor
- Promote Your Blog Or Business on Facebook With The Help Of The Wildfire iFrame App
Check out the Cranium Facebook page for an example of how you might liven up your own page. Also check out these articles for more great ideas:
Ultimately, the aim of a Facebook fan page is to be authentic, interesting and engage people in conversation. For more tips on Facebook pages, try following the official Facebook Pages page.
What’s the best Facebook page you’ve seen? What did they do to stand out?