5 Events That Have Triggered A Domain Name Registration Gold Rush

Justin Pot 29-05-2013

domain name registrationThere’s gold in them there domain names. Some are sold for seven digits –, for example, famously sold for $2.6 million back in 2008 – this after the original owner paid only $20 for it in the mid-’90s. Early internet users embarked on such domain name registrations without thinking much about it, only to become rich years later.


These days, of course, most one-word domains like that have long been grabbed – most have been sold. Some are kind of weirdly used:, for example, redirects to Google (seriously, try it – Google aquired the domain when they bought out On2). So lucking into concise, descriptive names is right out – it’s why young internet companies all drop random letters from their name.

If you want to make money pre-buying domains today, today the game is reacting to – or predicting – current events. Here are just a few such events – and the domain name gold rushes they prompted.

The Naming of Pope Francis

When one becomes Pope he changes his name – and new Popes almost always take on the name of a predecessor they hope to emulate. It’s why most of them have some sort of Roman numeral after their name.

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Not the case with Pope Francis, who took on the name of St. Francis of Assisi – prompting Vatican observers to speculate about theological implications and domain name speculators to buy, buy, buy.


Within minutes of the smoke changing color, domain name registration speculators snapped up hundreds of domains with the words “Pope Francis“, hoping to cash in on sudden demand. It’s not an unwarranted hope: sold for thousands back in 2005.

As for the real prize, It was surprisingly purchased by a Chicago Lawyer back in 2010, seemingly on a lark, and is today registered to the Vatican.

US Elections

The USA picks a new president every four years – it’s most of what major media outlets here report on during the two years leading up to them. That kind of media saturation is exactly the sort of thing domain name speculators thrive on – whether they work for the campaign or otherwise.

For example: in a 2012 debate Mitt Romney declared his love for female causes by mentioning the “binders full of women” he used to find cabinet members – a phrase Twitter took a lot of delight in. A Democratic Super PAC bought up “” two minutes after Romney uttered the phrase, which in my mind must be some sort of record. The site was used by the PAC through the rest of the election, but is inactive now.


domain name gold rush

But it’s not just current events that prompt domain name registration speculation – it’s future ones too. And for domain name speculators 2016 is an opportunity – especially if you can manage to pick the right candidates.

Rick Santorum’s trying to stay ahead of this: he’s already bought, RickSantorum2016 .net and But according to Politico it’s unclear whether candidates or speculators have purchased, or, meaning we can only guess if they plan to run. O

One thing’s for sure, though: this picture might be a standard GoDaddy filler page, but I also imagine it’s the only shirt in the wardrobe of Biden’s summer home:


domain name gold rush

Boston Marathon Bombing

It’s been true through most of human history: people try to exploit tragedy to make a quick buck. This ugly instinct isn’t unknown to domain name speculators, some of whom snap up relevant domain names. It happened after the Boston Marathon bombing – people bought up relevant domains, presumably hoping to cash in on them.

Not everyone did this to cash in, though: the owner of bought the domain simply to prevent conspiracy theorists from having access.

domain name registration


Michael Jackson’s Death

The death of a celebrity always prompts reflection on their career – resulting in a spike of internet traffic. Again, speculators know this, and act quickly to grab domains when someone dies. One eBay user tried to sell Michael Jackson related domain names like,,, and immediately after Michael Jackson’s demise. Disgusting? Yep. Profitable? Probably.

New Top-Level Domains

But of course, the mother of all domain name registration gold rushes is yet to come. The world of top level domain names (TLD) will soon bust open wide, meaning website owners and companies will be able to use endings like “.app” and “.book” in place of “.com” and “.net”. But who will control which of these top level domains?

A massive online auction will decide many of them, while those with legitimate claims will argue over others. Amazon, the company, is already fighting with the nations that Amazon, the river, flows through for exclusive access to .amazon, and similar fights will almost certainly show up across the planet.

A company called Donuts – connected to Domand Media – is spending $56 million to bid on such domains, and it’s likely they won’t be the only ones. Stay tuned, folks: this is going to be the domain name gold rush of the century.


Of course, some people purchased well-timed domain names simply to crack a joke 4 Web Domains That Were Bought Before the Owner Could Take Action Domain names – they’re the real estate of the Internet. Without them, we’d have nowhere to go, and our lives would be spent staring at an empty computer screen (or maybe filled with time spent... Read More . Not everyone’s in it for the money. And everyone should, I think, own at least one domain – even if it’s just for email, using services like Google Apps The Free Guide To Your iPad The iPad is an e-book reader, a newspaper, an entertainment center and a workstation. This device can do a lot in a very small package. Read More  (even if it’s just a way to avoid spam Google Apps: Use Nicknames & Catch-All To Avoid Spam Do you use Google Apps for email on your domain? You're going to want to learn these two tricks, which give you access to as many incoming email addresses you could want without creating new... Read More ). If your name is available, please: snap it up before I do, or you’ll need to pay me lots of money for it.

Anyway: which events will prompt the next wave of domain name speculation? I want to know what you think. Leave your ideas in the comments below – unless, of course, you’re afraid someone else will use them and get rich.

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  1. null
    June 3, 2013 at 12:31 am

    Wow people are...different

  2. Rob H
    May 30, 2013 at 12:31 pm

    I think the new TLDs will just earn money for registrars especially in the sunrise and landrush stages where high registration fees are payable.

    Many multinationals have a very substantial budget to protect their brand names but they'd rather register a name themselves than have to enter costly dispute resolution or legal battles. That includes registering variants like [brand-name] and common mistypings of names or "soundalike" names like quayside/keyside (in UK English both are pronounced the same).

    On the other hand most internet users are familiar with .com. In UK users show a distinct preference for as they know prices will be in GBP, shipping will be quick and inexpensive, no risk customs & import duty issues, the supplier will be governed by UK law, the language on the site will be English. Doubtless in Germany users will show a preference for .de names for similar reasons.

    If there is to be a, say, .books TLD then the probability is that it will have largely English content and it's going to get complicated for other languages. Maybe there'd be Deutsch.books for german readers - but what if you are searching for books from the famous (English language) publishing house of that name?
    The name german.books won't be very useful to Germans because they think they live in Deutschland.

    That's just one example of the potential thousands of confusing possibilities. I think the future still lies in .com or in UK:
    I do think there's scope for greater legislative involvement in the whole domain name governance situation.

    • Justin Pot
      May 30, 2013 at 4:45 pm

      Lots of great thoughts, especially about the preference for local TLDs. I've never thought about it from the UK perspective. We don't have quite the same preference in Canada (where I'm from) and in the US (where I live) we just assume everything will work because we're the center of the universe (kidding).

  3. dragonmouth
    May 29, 2013 at 11:23 pm

    The one big bump on the road to instant riches from selling popular/attractive domain names is the anti-cybersquatting law. The law, enacted in the US in 1999, was designed to thwart “cybersquatters” who register Internet domain names containing trademarks with no intention of creating a legitimate web site, but instead plan to sell the domain name to the trademark owner or a third party. What that basically means is that if an organization does not want to buy the domain name from an individual who registered it, they can strip him of that domain name through the use of the courts.

  4. Craig Snyder
    May 29, 2013 at 7:47 pm

    I used to be on a huge domain kick. There was a period of time where I really tried to train myself to immediately think of registering a domain when anything notable happened in the world. It's pretty crazy to think of how much money can pop up out of thin air just by hand-registering a domain that someone else has an interest in. When ChatRoulette first came out, I quickly snatched up "". You can check up with Google to read about how awful of an experience that was for me.

    • Justin Pot
      May 29, 2013 at 11:48 pm

      Wow, Craig. I had no idea. That story is insane, but I suppose you learned a thing or too after all that...

  5. hamad3914
    May 29, 2013 at 5:47 pm

    I think the word "change" could have many domain names going as this word is probably most widely used in many contexts in South Asia and the Middle East nowadays