Internet Productivity

9 Awesome Reasons to Use Google Forms

Shianne Edelmayer Updated 27-03-2020

If you’ve ever tried to make an online survey before, you’ve probably used a few web-based tools like SurveyMonkey and SurveyLegend. However, there’s another awesome tool out there that we think you should use, and that free tool is Google Forms.


Why use Google Forms? It’s an app that is simple to operate, quick to complete, and easy for participants to respond to.

Here are nine advantages of Google Forms, and why you should use it for all your survey-making needs.

1. Create Unlimited Free Forms With Google Templates

Gallery of Google Forms Templates

Most survey tools will offer you a certain amount of free polling before they start to charge you for the service.

Using a subscription-based service is fine if you’re a big company. However, if you’re a single person running a small business, or if you’re part of a non-profit organization, a monthly price tag can cause an issue.


Fortunately, one of the great advantages of using Google Forms is that Google lets you run as many free polls as you’d like, at least on your personal account. Technically, you could keep on creating new surveys until your Google Drive is full, although we don’t recommend doing this: we just think there are better ways to utilize your Drive.

To save you time, Google Forms also offers a wide variety of templates that you can choose from to create a poll that is specific to your needs.

2. Google Form Benefits? The Results are Shareable

Advantage of Google Form Share Google Forms Results

If you love collaborating on documents and spreadsheets, then one of the benefits of Google Forms is that Google’s collaborative capabilities are available through this app, too. You can share a form—along with the results of that form in a spreadsheet—with as many people as you’d like.


When you click on Add collaborators for your form, all collaborators that you add can view it. Give any other team member the permission to edit, and also see the edits that others have made.

Google’s document-sharing capabilities have been the best on the market for a while, and they continue to dominate in this program, as well.

3. The Importance of Google Forms Logic Threading

Advantages of Google Forms Logic Threading

Logic threading is the ability to change a survey based upon the previous answers that the participant has given.


It’s an incredibly useful one to use. In Google Forms, follow these steps:

  1. Click on the three dots in the bottom right-hand corner of a question.
  2. After that, click on the Go to section based on answer.

Logic threading allows you to avoid the clunky wording of multiple questions. It also ensures that participants are only exposed to the relevant data that they need. For instance, if the first question on a survey asks you if you’re a Mac or Windows user, the following questions can be based upon Mac or Windows machines.

With other survey tools, logic threading is sometimes a feature that you have to pay for. On Google Forms, however, it’s free.

4. Get Email Notifications for Google Forms Results

Get Email Notifications for Google Form Results


Some of the survey making tools that you find online will only let you see the results of that survey by revisiting the app’s website. This situation can be less than ideal depending upon which sort of device you’re viewing the website on.

Fortunately, one of Google Forms’ advantages is the ability to get notifications and responses to your form directly via email.

To get responses in your email inbox:

  1. Click on the Responses tab at the top of your Google Form.
  2. Tap on the three dots on the right-hand side of the toolbar, next to the icon of a Google spreadsheet.
  3. Choose Get email notifications for new responses from the dropdown menu.

5. Google Forms Is Mobile-Friendly

Not all web pages are created equally. Not all survey making tools work great on a mobile browser, either.

Google Forms does.

One vital Google Forms usage is its cross-platform compatibility, ranging from desktop browsers to smartphones. Each template design is responsive, which means that checkboxes, multiple-choice questionnaires, and text fields are easy to use by the participants, no matter which device they use it on.

That mobile-friendly quality is a huge advantage, as a vast percentage of the world’s web traffic filters through smartphones. By having that responsive interface, Google Forms can potentially result in a higher-than-expected response rate.

Again, there are fewer barriers to participate for everyone in a survey.

6. The Importance of Google Form Customization

Customize Google Forms Template

With other online survey tools, you often have to pay a little bit extra to customize your polls, especially if you want those polls to match the branding of your company. Not so with Google Forms.

With the ability to change the look and feel of a survey to your company’s branding, Google Forms allows you to adjust the colors in each of its pre-made templates, add images to the headers of those templates, and change the font style.

The idea behind this? You want to convey to the participants of the survey that the survey is part of a unified product: that time and effort were put into the questions being asked.

If you want a more concrete idea on where this customization aspect comes in handy, here’s how to create a free website contact form with Google Forms How to Create a Free Website Contact Form With Google Forms Need a contact form for your website or blog, but don't like the default options? Use Google Forms and collect responses in Google Sheets! Read More .

7. Google Forms Can Help Teachers and Students

Importance of Google Forms for Education

One of the unexpected benefits of Google Forms is that it can help you in the education sector, especially if you’re a teacher.

As a component of G Suite for Education, Google Forms is an economical way for educators to collect data and help them stay organized.

Through Google Forms, you can:

  • View a student’s work to track their progress.
  • Track class attendance.
  • Use Google Forms for grading.
  • Use Google Forms to quiz students on a subject.

8. Use Google Forms for Your Business

Use Google Forms for Business

On top of being a great tool for educators, Google Forms is a fantastic tool for work. If you’ve got G Suite for Business, and you’re running a simple online shop, you can use Google Forms to gain customer feedback or fill out order forms.

If you have employees, Google Forms can also be used to fill out “time off” requests.

9. Create a Survey With Google Forms Quickly

Send a Google Form

Lastly, one of the biggest advantages of Google Forms is that it allows you to create polls, forms, and surveys quickly.

There are no complicated bells or whistles that you need to know in order to learn how to use the app; no price point or insider knowledge that makes the tool inaccessible for the average user.

If you want to create a survey in ten minutes or less, then there is no easier way to do it than with Google Forms. Just open the app, pick your template, type your questions in, and go.

This makes it well-suited for casual users when it comes to creating online documents.

Use Google Forms to Create an Awesome Survey

Now, you may wonder if there are any disadvantages of Google Forms. The short answer is “no.” Unless you have a special attachment to another survey-making tool, or you’re anti-Google, Google Forms is the best way to go considering that you don’t have to pay anything.

Looking for other things you can do with this app? Here are some advanced Google Forms tips and tricks 10 Advanced Google Forms Tips and Tricks If Google Forms isn't your go-to form maker yet, these advanced Google Forms tips and tricks may change your mind. Read More you should try out.

Related topics: Google Drive, Google Forms, Surveys.

Affiliate Disclosure: By buying the products we recommend, you help keep the site alive. Read more.

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  1. ReadandShare
    March 27, 2020 at 6:35 pm

    One more AWESOME reason: Google gets to know so much more about you and your organization! Well, awesome for Google anyway.

  2. Paulo69
    November 21, 2017 at 3:51 pm

    I have a non-profit membership association and would like to use google form for our membership applications. Can you point me to some resources to learn how to integrate it into my Wix page? Google forms is not one of the apps in their toolbox although Google docs is. I don't know if that makes a difference. Otherwise, it would have to be custom code, I think. Any help will be appreciated.

  3. Aishwarya Apte
    April 12, 2017 at 4:57 am

    I want to use Google form for taking quiz of students. My question is how I can make sure that form/quiz I shared with students they will not be able to see others response only I should be able to see it

  4. Mike
    October 1, 2016 at 1:44 pm

    Do your users have to have google accounts, the ones who you share the spreadsheet with, or your forms-filler-outers?

    • Robert
      December 24, 2016 at 4:55 pm

      Those who take the survey do not need to have a Google account. Anyone can take easily take a survey in seconds. Only the person who makes a survey in Google Forms needs a Google account.

  5. Marelize
    January 11, 2016 at 10:03 am

    Thanks for the response Jack - do you send the links manually or is it an automated response as well?

  6. Patricia Adams
    March 9, 2015 at 7:03 am

    My personal favorite is SoGoSurvey. Easy-to-use and very budget friendly.

  7. Jenai
    February 26, 2015 at 5:12 pm

    Jack mentioned "One of the new features enables respondents to return to and edit their original entry. Recently I’ve gone into the script gallery and added a script that will generate an auto response to user upon the form being submitted." Can anyone point me out to this function? I belive my survey would yeild more productive results if participants had the ability to come back with updated information as most will be hit with questions that need more thought than the 5 minute break at meeting will allow for.

  8. Maria
    January 7, 2015 at 3:58 pm

    I do love Google forms BUT it does not have a "save and continue later option" - no *that* would be truly perfect...

    • Chelle
      February 17, 2016 at 4:55 pm

      Google automatically saves the form. You can return to it at any time.

      • Danielle
        March 31, 2016 at 9:37 pm

        You can save a form you are designing, but you cannot save a form that you were "filling out". So from the POV of the recipient of the form, you cannot save your progress and come back to it later.

  9. David G
    August 26, 2013 at 6:06 am

    I wanna embed Google Forms on my website. I hope it works as a contact form.

    • Angela A
      October 27, 2013 at 4:40 am

      It's perfect for that!

  10. Kat
    August 16, 2013 at 9:27 pm

    Excellent review, can't wait to test drive Google forms. Thanks for the 411!

  11. Syed
    August 16, 2013 at 5:13 pm

    "Okay, a misleading title. I have no good reasons NOT to use Google Forms. " You rocked.... :)

    • Angela A
      October 27, 2013 at 4:41 am

      Heh, thanks!

  12. Jack
    August 16, 2013 at 2:32 pm

    I've also used SurveyGizmo but Google forms have become my favorite tool for collecting information. One of the new features enables respondents to return to and edit their original entry.

    Recently I've gone into the script gallery and added a script that will generate an auto response to user upon the form being submitted. This has enabled me to automate several workflows that used to require paper forms.

    • Angela A
      October 27, 2013 at 4:41 am

      That's a great idea! I will need to start playing with scripts.

    • Marelize
      January 8, 2016 at 12:27 pm

      Jack, do the function of being able to return and edit relate to a google sign in being required?

      • Jack
        January 8, 2016 at 1:29 pm

        Users can return and edit their previous responses without a sign in being required. You can enable this function in the "Confirmation Page" settings which will appear at the very bottom of your form when you are in edit mode. You just check the box that says "Allow responders to edit responses after submitting".

        Rather than enabling this function, I prefer to send a link that gives them access to their previous response and I send it only to those users that have a need to return and edit a response.