4 Reasons I Won’t Leave When Twitter Adds Adverts

Dave LeClair 21-09-2011

twitter adds adsTwitter is a massive website. In fact, according to Alexa rankings, it is in the top ten websites on the entire Internet. Obviously, that means Twitter gets a lot of eyeballs, and when something gets those kind of views, advertisers go crazy. I mean, what company wouldn’t want to have an advert right in the middle of Twitter for all those millions of daily users to see?


The dark side of this is that a lot of Twitter users might feel exploited when Twitter adds ads. For years they have used a clean, advert-free Twitter, and the thought of adverts being slathered all over the place might turn some users off, and maybe even make them leave the site completely. Obviously, this could cause a catastrophic chain of events because Twitter is built around lots of users interacting with each other. If there are less users on the site, then it will be a lot less fun to use, which will in turn cause more users to leave, and the circle will continue.

I will not be one of those users who leaves and I hope my reasons will convince you all to stay as well.

Twitter Is Just Too Much Fun

Adverts can be a little annoying, but I do not think they are worth giving up on a product that is as fun as Twitter just because someone is trying to sell me a product. When I watch TV someone is trying to sell me a myriad of products during the commercials every 15 minutes, but watching TV is fun, so I put up with adverts because I enjoy whatever show I am watching.

The same can be said for Twitter; I enjoy using Twitter, in spite of some of the negative things I have said about it in the past The Five Most Annoying Things People Do On Twitter Twitter also has a darker side. It is filled with annoying idiots who seem to tweet for the sole purpose of making everyone who has the misfortune of meeting them annoyed. These are the places... Read More , and a few adverts in my face are not enough to make me leave. I enjoy being able to quickly communicate with all of my friends in one place. I also am a giant attention whore, so a service like Twitter where I can share whatever I want when I want is tailor-made for me.

Twitter Adds Ads = More Money For Twitter = More Improvements

A website that generates the amount of traffic that Twitter does can charge an astronomical amount of money for advert space on their site, and with this money Twitter can re-invest and bring further improvements to the service.


twitter adds ads

Twitter has come a long way since it started. They have added features like their own photo sharing service, galleries on users pages, lists How To Create, Discover and Follow Twitter Lists Read More and trending topics. Honestly, the list of features that Twitter has added since the beginning is massive. All of these major additions were done with Twitter having almost no income other than investors, so just imagine the kind of improvements we could see if Twitter was supported with a steady income from advert revenue.

Twitter Basically Has Adverts Already

Twitter is such a great tool for self promotion that they basically have adverts all over the site already. Of course, these are not adverts from Twitter themselves but from the users on Twitter. So many people use Twitter to promote their blog, website or product that it sometimes seems like a giant advert fest.

twitter adding ads


Of course, you can choose if you want to follow people who use Twitter for self promotion or not, but I think almost everyone on Twitter follows at least one account that is a persistent self promoter. I think it only stands to reason that Twitter should profit from people who want to direct their promotion in a more directed and meaningful way.

Adverts Are Not Hard To Ignore

Depending on the type of adverts Twitter decides to add there are plenty of easy ways to ignore them. If the adverts are on the Twitter site then the super simple solution is to use an ad-blocker. I refuse to use an ad-blocker, but if the adverts are that annoying, you can choose to block them.

twitter adds ads

Now the issue will come if Twitter decides to plug adverts in your timeline as if they were a tweet. I don’t think ad blockers would be able to handle this. So the question is this – is it really that hard to just ignore an advert when it comes across the screen? I don’t think so. As I said before, I refuse to use an ad-blocker, but I also never read or click on the adverts I do come across. This is because they are easy to ignore, and Twitter will be no different. Your mind will look for the content it wants to see and block out the rest.



In a perfect world nothing would have adverts and everything would be free. However, we live in the real world. The fact is, you either have to pay for things, or you have to be advertised to. We have been spoiled by a free advert-less Twitter all along, but I think we all need to realize that can’t last forever, and we have to think of all the good things Twitter offers and will continue to offer long after a few adverts come on the site.

Let us know your opinion in the comments below.  Will you stop using Twitter if they decide to introduce adverts?  Or do you not care about it one bit?  In what form do you think these adverts would take?

Related topics: Online Advertising, Twitter.

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  1. The People vs. Don Draper
    September 25, 2011 at 12:23 am

    Just out of curiosity, why do you refuse to use an ad-blocker? (Why would anyone in this day and age?)

    Now, I don't use Twitter, or any of the social sites, but I do have Adblock Plus and Element Hiding helper installed on Firefox, as well as Nuke Anything Enhanced, Better Privacy, Remove it Permanently and some GreaseMonkey scripts like UnFsck Facebook (names have been changed to protect *myself* from the FCC). I also use an ad-blocking Hosts file. People are sick and tired of commercials everywhere they turn, which is why they use DVRs with their TVs and fast-forward through the 30-second spots. (It's also why I mainly restrict my TV habits to PBS and my radio to NPR, although rumor has it that may go "commercial" soon too. As if the pledge drives weren't annoying enough, now we may soon be bombarded with 30-second "spots" for pantyliners, maxi pads and Spray 'n' Wash.)

    Advertising is part of American capitali$t corporate culture and not productive towards building a free and open Internet IMHO. Baseball used to be as American as apple pie but now it's sold out to the major TV networks and paid-for billboard ads by Apple and Sara Lee. Just wait until we get Viagra Stadium "built up" in a construction time of "less than four hours"!

    In the interest of Net Neutrality I think it's important to keep major corporations' interests out of the lines of social communication. I mean, is Facebook going to put ads on Google Plus One or MySpace on Facebook? Tumblr on Posterous? Rhapsody and Netflix force it down the throat of Pirate Bay? In any case, what's the point?

    Coke has its own Twitter, as does Pepsi. Why do we need more? Do we really need "recommended" behavioral targeting for Coke drinkers vs. Pepsi drinkers, i.e. Pepsi drinkers urged to follow Coke and shown profiles of celebrities, friends, etc. who are known to drink Coke, and vice versa? What if you don't drink soda, do you get ads from Minute Maid or something? Coke and Pepsi's individual profiles are all the advertisements I think should belong on such a diverse network as Twitter, before it turns into the spammy billboard-like mess that Facebook has become, and MySpace nothing more than a shill for News Corpse when it sold out to Rupert Murdoch. Coke and Pepsi should have to be regular "users" just like everybody else is. People not profits, that's the real meaning of a SOCIAL network if you ask me. :-)

    • Aibek
      September 26, 2011 at 12:08 pm

      thanks for the input!

    • Dave LeClair
      September 26, 2011 at 1:26 pm

      I refuse to use an ad blocker because I make a living writing on the internet. If there was no ads, there is no way for me to get paid to do what I love! I realize the importance of ads to keep great websites afloat.

  2. Andrew Gould
    September 22, 2011 at 5:23 am

    I use a client and hardly ever visit the website anyway.

  3. Achraf52
    September 22, 2011 at 12:50 am

    Hi, the advertisements are a part of the social system, if no one advertise or pay nothing would work .