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Twitter is a massive website. In fact, according to Alexa rankings, it is in the top ten websites on the entire Internet. Obviously, that means Twitter gets a lot of eyeballs, and when something gets those kind of views, advertisers go crazy. I mean, what company wouldn’t want to have an advert right in the middle of Twitter for all those millions of daily users to see?
The dark side of this is that a lot of Twitter users might feel exploited when Twitter adds ads. For years they have used a clean, advert-free Twitter, and the thought of adverts being slathered all over the place might turn some users off, and maybe even make them leave the site completely. Obviously, this could cause a catastrophic chain of events because Twitter is built around lots of users interacting with each other. If there are less users on the site, then it will be a lot less fun to use, which will in turn cause more users to leave, and the circle will continue.
I will not be one of those users who leaves and I hope my reasons will convince you all to stay as well.
Twitter Is Just Too Much Fun
Adverts can be a little annoying, but I do not think they are worth giving up on a product that is as fun as Twitter just because someone is trying to sell me a product. When I watch TV someone is trying to sell me a myriad of products during the commercials every 15 minutes, but watching TV is fun, so I put up with adverts because I enjoy whatever show I am watching.
The same can be said for Twitter; I enjoy using Twitter, in spite of some of the negative things I have said about it in the past, and a few adverts in my face are not enough to make me leave. I enjoy being able to quickly communicate with all of my friends in one place. I also am a giant attention whore, so a service like Twitter where I can share whatever I want when I want is tailor-made for me.
Twitter Adds Ads = More Money For Twitter = More Improvements
A website that generates the amount of traffic that Twitter does can charge an astronomical amount of money for advert space on their site, and with this money Twitter can re-invest and bring further improvements to the service.
Twitter has come a long way since it started. They have added features like their own photo sharing service, galleries on users pages, lists and trending topics. Honestly, the list of features that Twitter has added since the beginning is massive. All of these major additions were done with Twitter having almost no income other than investors, so just imagine the kind of improvements we could see if Twitter was supported with a steady income from advert revenue.
Twitter Basically Has Adverts Already
Twitter is such a great tool for self promotion that they basically have adverts all over the site already. Of course, these are not adverts from Twitter themselves but from the users on Twitter. So many people use Twitter to promote their blog, website or product that it sometimes seems like a giant advert fest.
Of course, you can choose if you want to follow people who use Twitter for self promotion or not, but I think almost everyone on Twitter follows at least one account that is a persistent self promoter. I think it only stands to reason that Twitter should profit from people who want to direct their promotion in a more directed and meaningful way.
Adverts Are Not Hard To Ignore
Depending on the type of adverts Twitter decides to add there are plenty of easy ways to ignore them. If the adverts are on the Twitter site then the super simple solution is to use an ad-blocker. I refuse to use an ad-blocker, but if the adverts are that annoying, you can choose to block them.
Now the issue will come if Twitter decides to plug adverts in your timeline as if they were a tweet. I don’t think ad blockers would be able to handle this. So the question is this – is it really that hard to just ignore an advert when it comes across the screen? I don’t think so. As I said before, I refuse to use an ad-blocker, but I also never read or click on the adverts I do come across. This is because they are easy to ignore, and Twitter will be no different. Your mind will look for the content it wants to see and block out the rest.
In a perfect world nothing would have adverts and everything would be free. However, we live in the real world. The fact is, you either have to pay for things, or you have to be advertised to. We have been spoiled by a free advert-less Twitter all along, but I think we all need to realize that can’t last forever, and we have to think of all the good things Twitter offers and will continue to offer long after a few adverts come on the site.
Let us know your opinion in the comments below. Will you stop using Twitter if they decide to introduce adverts? Or do you not care about it one bit? In what form do you think these adverts would take?