Did you take one look at Periscope and say “Oh no, not again?” You wouldn’t be alone there — with so many different social networks, it’s difficult to know where to put your energy.
But when it comes to Periscope, there are plenty of great reasons why you should give it a go. Here are a few.
Get in Early & Build Your Following
There’s been a big surge in Periscope users since it began, but there are still plenty of people left to join. Now, every new user is presented with a list of their Twitter contacts that are already on Periscope and most people just add everyone on the list. This means if you get your account started now, even if you don’t host a scope for a while you’ll be building your following. So when you are ready to start you’ve got a fan base there ready to pay attention.
You’ll also build your following elsewhere by being active on Periscope. It’s a run-on effect.
Lots of Fun Scopes to Watch
This is a vibrant community we’re talking about. Regular people all over the world (not just celebrities) are scoping business tips, meditation, cooking tips, live events, visits to popular travel destinations and just regular chit-chat. You’ll very quickly find other scopers who will entertain you for hours and you’ll probably find yourself being sociable.
You Might Miss Out If You Don’t Join In
Periscope only holds copies of videos for 24 hours, so if you’re not joining in and viewing the scopes you might never see them again. For many users, this is part of their reason for using Periscope in the first place. They want this content to be ephemeral and to inspire their followers to pay attention right away.
Other users don’t like this aspect of it, but there’s a solution I’ll talk about later.
Join the Thriving Periscope Community
Within Periscope there is a buzz of activity for just about every interest. There’s also a network of people building for each of these niches, which you can join by using hashtags and joining in on the scopes from that niche.
Video Builds Your Brand
The most important thing about building a brand is to become memorable for the right reasons. And people generally remember and relate best to actual people, not logos. Getting a human face out there interacting with your audience will build recognition and trust, and hopefully provide some value to them while they’re at it.
So it makes sense to use video apps like Periscope to facilitate this sort of interaction. You will be seen as approachable, and many viewers will come to trust you as a friend.
Ultimate Behind-The-Scenes Footage
Periscope viewers can be taken on a journey with you wherever you are, so it can serve as the ultimate in behind-the-scenes footage. If you’re backstage at a big event, chatting to your developers, hanging out with your kids, or out in your warehouse, grab your phone and do a quick scope. This might be mundane everyday stuff to you, but your audience will love the insight into how you operate.
Another Way to Give Value
Business owners on Periscope have been quick to realise how easy it is to help their clients and attract potential clients via the app. All you have to do is run a quick scope on a topic that these people might want help with.
For instance, you might give a quick tutorial on something related to your work, show people how to cook something special, or give a few quick writing tips. Just be sure to get to the point quickly and deliver on your title’s promise, then answer questions people have.
Low-Barrier to Video Content
No-one expects a scope to be a professionally filmed event. You’ll find that plenty of scopers are going makeup-free, having a late night drink, or even scoping from bed!
This ultimately means that you’re free to just be yourself and film as you are. There’s no barrier to creating the scope other than your own desire to do so.
If you want to gauge interest in an upcoming event or product you’re thinking of making, Periscope is the ideal way to do so. You can test the titles of your scopes to see how popular they are in comparison to each other, or outright ask your audience to help you decide. Show them the mock-ups of your book cover and ask them which one they prefer, or ask them what they would prefer you write next. It’s instant feedback from an engaged audience.
You can also use tools like Fullscope.tv to analyse your scopes and see who your most active followers are. This sort of feedback is also extremely useful.
Easy to Save Your Scopes
If you’re someone who likes to keep the content you’ve made available for ever, Periscope might not seem too attractive to begin with. But team it with Katch.me and you can keep a permanent copy of all of your scopes for people to watch, share and embed in HTML code any time they like.
Katch.me also works with Meerkat and has become a great place for people to find great videos. Try curating a collection of videos for your followers to watch!
You Can Scope Any Time
If you have a smartphone, you can scope. And given the huge benefits to doing live video streaming, you should really give it a go. No-one expects perfection on Periscope, and you’re able to let your quirkiness work for you. If you’re unsure about it, just watch a few scopes first before you do a scope yourself.
Are you on Periscope? What do you usually scope about? What tips would you offer a newbie?