10 Reasons To Buy Windows Phone 7 [Opinion]

Christian Cawley 01-02-2012

10 Reasons To Buy Windows Phone 7 [Opinion] muo wp lumia introPerhaps you’re coming to the end of your mobile contract. You might even be without a mobile phone entirely for some reason, but you’re interested in a useful smartphone that will give you Internet, email, the ability to perform word processing and check spreadsheet figures as well as the opportunity to enjoy music and games.


The usual wisdom coming from salesmen and the “experts” among your friends is that Android 5 Reasons to Choose Android Over iPhone If you’re looking at buying a smartphone, you’re probably going to buy an Android device or an iPhone (sorry, Microsoft). What’s the difference, and which should you choose? We recently gave the pro-iPhone side of... Read More or iPhone 5 Reasons To Choose iPhone Over Android [Opinion] If you’re considering buying your first smartphone, you’ve got a fairly big decision to make. As well as choosing a carrier, plan and minimum contract period you then have to trawl through the barrage of... Read More are the way to go, especially with the current decline of BlackBerry. However, a third choice is becoming more popular day by day: Windows Phone 7. But why should you ignore the endless screens of shortcuts and widgets on an iPhone or Android in favour of a platform that is centred on you, the user, rather than the apps?

10 Reasons To Choose Windows Phone 7

10: Slick User Interface

You can find it on Windows 8 and Xbox 360 but the original and best use of the Metro UI is here on Windows Phone, where it is ideal for finger-based interaction. There is more to Metro than tiles, incidentally – the type face, the convention of “hinting” at additional screens to the right and the simple switches to enable and disable features are all part of the deal.

9. Fast

When I purchased my first Windows Phone I was astonished at how fast particular tasks could be performed. By far and away the most impressive was the speed with which I could snap a photo and upload it to Facebook, but the speed of the keyboard was almost as astonishing, making it very easy to send emails and messages, leave notes to myself and update social networks.

Use MIcrosoft Office on Windows Phone

8. Office Integration

10 Reasons To Buy Windows Phone 7 [Opinion] officelogoIt’s not for everyone but the integration with Microsoft Office on offer with Windows Phone is second to none. Exchange email accounts and SharePoint servers can both be accessed while Word documents, PowerPoint presentations and Excel spreadsheets created on your phone can be sent by email or uploaded to either SharePoint or Skydrive.


There are none of the compatibility issues that you will find with Android, BlackBerry or iPhone.

7. Social Networking

Key to the early interest in Windows Phone was its integration of Facebook into the contacts list and the latest release sees Twitter and LinkedIn added. You can disable this feature if preferred – standard apps are also available – but this is an excellent way to keep everything updated at once.

Nokia Music on Windows Phone

6. Nokia Music

The main Zune media player on Windows Phone is excellent and allows you to integrate third party media apps such as (free on Windows Phone) but the whole idea of music on a WP7 device has taken on a new life thanks to Nokia Music. How To Access Free Music On Your Windows Phone The Windows Phone mobile platform is growing in popularity, thanks in part to Nokia’s success with the Lumia 800 device in Europe and a strong early-days footing provided by HTC, LG and Samsung. While there... Read More Available only on Nokia Lumia handsets this system allows you to stream music from the cloud to your phone and keep a number of your favourite tunes from the selection.


5. Nokia Drive

Again courtesy of Nokia and their joint partnership with Microsoft, Nokia Drive is a sat-nav application that uses cellular positioning and GPS to instruct you along the correct route to your destination. Nokia Drive offers a good alternative to the sat-nav apps available in the Windows Market as well as those on other platforms.

Play Xbox Live games on Windows Phone!

4. Xbox Live Integration

10 Reasons To Buy Windows Phone 7 [Opinion] xbox logoIf you have the urge to unlock gaming achievements while at work or on the train, what better way to do so than with your existing Xbox Live Gamertag? Top titles such as Angry Birds, Assassin’s Creed and PES 2011, are available, and there are many non-Xbox Live games available from the Market.

3. Fast Growing App Store

In fact the Market is one of the crown jewels of Windows Phone, reaching 10,000 apps faster than any other mobile phone marketplace and reaching 50,000 apps quicker than all of the competition except iPhone. Best of all, the vast majority of apps in the Market are free.


2. Email & Internet

Naturally Windows Phones offer the ability to connect to any type of email account. Meanwhile the phone features what is probably the best iteration of the Internet Explorer browser, which features such fascinating innovations as placing the address bar at the foot of the screen in the so-called “dead space” area.

1. Skype

10 Reasons To Buy Windows Phone 7 [Opinion] skype logo e1287151728915The popular voice over IP, cam and text chat service has been purchased by Microsoft and is set to arrive on Windows Phone in the next few months. If none of the other reasons for buying a WP7 device have tempted you so far then surely the presence of the Internet’s primary multi-function messaging service will.

Need More Reasons?

Actually, there is an 11th reason why you should buy a Windows Phone, specifically the Nokia Lumia 800. By doing so, you get the opportunity to be there at the start, be an early(ish) adopter and grab a stylish new mobile phone running the most stunning and efficient mobile phone platform currently available.

Make no mistake; while the phone isn’t set to be released in the USA until later in 2012, the Nokia Lumia 800 adds the necessary physical hardware style to Microsoft’s mobile platform. It’s already become the top selling phone in the UK and the pattern is set to be repeated around the world. Remember when everyone started buying iPhones? This is one of those moments.


Let us know what you think in the comments.  Is Windows Phone set to become the next big thing?

Explore more about: Opinion & Polls, User Review, Windows Phone, Windows Phone 7.

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  1. adi
    July 11, 2012 at 10:22 am

    one reason for not buying

    its useless as u wont get a software upgrade to windows phone 8
    u will remain stuck with wp 7.8 for lifetime

    windows is taking hard to convince customers
    my twitter page is full of there convincing messages

  2. shaurya boogie
    June 20, 2012 at 7:17 pm

    when will there be a lumia 900 giveaway? i wanna get if dude.

  3. Subham Singha
    June 7, 2012 at 7:39 pm

    I dont own a windows phone but recently checked it out in a store...
    I am currently using android and it is pretty damn good.
    However the windows os feels more intuitive(i think thats because i use a windows OS on my PC), but still i think the interface is absolutely superb and it will go a long way in diminishing Apple's huge market share..

  4. Alzea
    May 21, 2012 at 5:13 pm

    Best smartphone i've ever use. Its really fast and never get lag/slow... Also the apps in marketplace is growing so quickly... nuff said...

  5. windows vista product key
    May 13, 2012 at 4:58 pm

    Hello, Neat post. There is an issue together with your web site in internet explorer, would check this? IE nonetheless is the market leader and a huge element of folks will omit your magnificent writing because of this problem.

  6. fix credit score quick
    April 26, 2012 at 2:51 am

    You really make it seem really easy with your presentation but I to find this matter to be actually one thing which I think I would never understand. It kind of feels too complex and very large for me. I'm having a look forward on your next put up, I?ll try to get the cling of it!

  7. Christian Cawley
    February 3, 2012 at 9:34 am

    You make some interesting points about text size, but I'm sure your stats are way out.

    Interestingly, I just deleted a recent call. Then another. Oh look, I did another. I guess you just didn't find out how to do that?

    (Open call history, tap and hold call > Delete item)

    • Anonymous
      February 3, 2012 at 2:05 pm

      How can I find call durations in the call history ?

      • Christian Cawley
        February 3, 2012 at 2:49 pm

        You're absolutely right to point this out, although of course your question is loaded.

        I would hope that MS sort out this particular omission with the next release.

        I would also hope that you realise that the list isn't trying to claim that the OS is perfect.

  8. Anonymous
    February 3, 2012 at 7:42 am

    WTF !!!!

    So the number 1 reason for bying a windows phone is because of an app that is not available....................

    what a pos article....................heres 10 reasons NOT to by wp7

    1) no backup....yep reset and lose your sms etc
    2) no dual core / advanced gpu = crap games
    3) NO skype
    4) Multiple battery bugs on Lumia, batt lasts 2 hrs
    5) No antivirus protection
    6) No OTA updates
    7) can only attach ONE office att per email, cant att pdfs
    8) no 1080 vide recording
    9) no VPN
    10) Lots of apps still missing

    I should know, i returned mine

    • Christian Cawley
      February 3, 2012 at 9:31 am

      Sorry wmp_surur, but these reasons barely constitute a coherent argument

      "i should know, i returned mine"

      Wow, "what a pos" post; NOT. If you know so much, you would know that the battery issues on the Lumia don't affect all devices and those that are affected have been patched. Of course, no other mobile phone has ever had problems, has it...?

      "no dual core/advanced gpu = crap games" - does it? I wouldn't have bothered with that statement, you clearly know nothing about gaming

      "Lots of apps still missing" - what does that even mean? it's a different ecosystem, not an iOS clone. I think you're getting mixed up with Android.

      No OTA updates - so what? Other than the main reason for this apparently being the carriers bending over backwards for the Apple dollar, this is hardly important.

      No AV protection - there are currently no viruses that can affect WP, and any that can be payloaded in an office doc can't run. QED...

      There is a phone backup system. No it doesn't save SMS messages. But if they were really that important, would you leave those messages as SMS?

      1080p is a hardware issue, as with your odd comment about gaming. It's barely important; only about 50% of people have a HDTV. What's next, complaining of no 3D video recording.? Coming phones have 1080p.

      PDF email and office attachments you can have, however.

      • Anonymous
        February 3, 2012 at 12:23 pm

        I think wmp_surur enjoys all the butthurt he gets from us rebutting his mentally deficient ravings....

      • Anonymous
        February 3, 2012 at 12:41 pm

        "If you know so much, you would know that the battery issues on the Lumia don't affect all devices and those that are affected have been patched"

        Nokia have released 2 Patches, and STILL users are having issues.

        " I wouldn't have bothered with that statement, you clearly know nothing about gaming"....
        ok can you tell me why the framerate on WP7 devices is HALF of what it is on Android for need for speed hot pursuit for example.......I can't wait for your reply on this.

        "1080p is a hardware issue, as with your odd comment about gaming. It's barely important; only about 50% of people have a HDTV.".....I have 2 HDTV's (very common in UK) so I would miss it, and thats what's important. Just because one feature is no use to you does not mean it is not of use to others.

        "Lots of apps still missing" - what does that even mean? "......ahem skype, Instagram, Dropbox etc etc....if you can't comprehend what I mean stop writing tech articles plz.

        "No AV protection - there are currently no viruses that can affect WP" I guess WP7 will never have AV or should we wait till it does then get one ?

        Your replies have been typical of a WP user

        1) Blame the user
        2) you don't need it
        3) Its is christmas

        Try writing a balanced review next time ???

        • Christian Cawley
          February 3, 2012 at 1:08 pm

          Replies coming:

          Some Nokia users are experiencing problems. Not all. Again, I can count on both hands the number of devices that have had launch issues, half of them from Apple.

          Gaming: a decent game has NOTHING to do with frame rate. You wrote yourself out of that argument with a meaningless comparison.

          1080p - enjoy it. I do.

          AV: i'd love to know what mobile platform you're on. I'd hazard Android at a guess, and that you regularly download dodgy apps from beyond the Market.

          "Your replies have been typical of a WP user

          1) Blame the user
          2) you don't need it
          3) Its is christmas"

          1) When did I say that?
          2) When did I say that?
          3) When is a coherent argument coming?

          "Try writing a balanced review next time???"

          Come on! This is a list, not a review!

        • Anonymous
          February 3, 2012 at 1:55 pm

          "Gaming: a decent game has NOTHING to do with frame rate. You wrote yourself out of that argument with a meaningless comparison."

          So a racing game running at 3fps could still be fun u think ???

          Go on admit you were wrong on this one too....

        • Christian Cawley
          February 3, 2012 at 2:42 pm

          I'm not wrong, wmp-surur.

          At no point have I said you that you're wrong.

          We simply have a different points of view. You've raised some interesting points and they're appreciated.

        • Anonymous
          February 3, 2012 at 10:16 pm

          Hi Christian

          I agree we do have different views !!! and you also have raised some interesting points !

          Lets call it a draw and smoke the pipe of peace ;)

          Good of you to answer so many posts btw ! 

          I look forward to commenting more on your posts !


          PS Android > WP :p

  9. Dave Parrack
    February 2, 2012 at 8:45 pm

    I'm very tempted by Windows Phone 7, but I've never been an early adopter and I doubt I'll start now.

    I think the problem Microsoft has is persuading anyone to switch from iOS or Android. They're two very different yet very capable mobile operating systems, and it'll take a lot to catch up from this position.

  10. Dan
    February 2, 2012 at 1:56 pm

    Two of the reasons listed only apply to Nokia phones. I am planning on getting an HTC WP7 phone (among others). Can you give me two other reasons to go WP7 instead of Android?

    • Christian Cawley
      February 2, 2012 at 2:40 pm

      Hi Dan

      I happily use both Nokia apps on my unlocked HTC HD7 without any problem, so I wouldn't say they only apply to Nokia phones at all.

      However if you want two more reasons:

      12: The pictures hub allows the management of photos, allowing you to view those taken on your device or synced to it as well as those of your social networking contacts. You can also select a social network to use as a "quick upload" target, ideal for nights out, music events etc.

      11: It's alive! live tiles save me from having to open apps to find out what the little exclamation mark, number or :insert random symbol here: refers to. Rather than randomly decorate an app's shortcut icon, a live tile can be sent to the STart screen and as it is larger than an icon can display more information. This might be the name of a missed call or the details of an eBay bid.

  11. Chris Hoffman
    February 2, 2012 at 7:02 am

    Competition is good, and Windows Phone has some really interesting UI ideas.

    Still, I'm not all that sold on the reasons -- Why Nokia Drive instead of Google Navigation? Or Nokia Music (which only runs on specific phones) vs Google Music or other services that run on lots of phones?

    The #1 reason, Skype, also runs on Android and iPhone.

    A lot of these reasons seem more like feature parity -- which is important for a new platform, I suppose. They certainly seem to be catching up pretty fast.

    • Christian Cawley
      February 2, 2012 at 7:23 am

      My reasoning for Skype at number 1 isn't clear from the list - but I feel it is highly likely that the service will be integrated into Windows Phone.

      Android and iPhone don't do that.

      Nokia Music doesn't only run on specific devices, although it is of course intended for the Nokia WP7 handsets. If your Windows Phone is unlocked it can be used on any HTC, LG or Samsung. The same goes for Nokia Drive.

      • Chris Hoffman
        February 2, 2012 at 7:27 am

        Ah, that makes sense. I wouldn't be too confident on Skype integration though -- Google Voice isn't as that integrated with Android as it could be (no free, Gmail-style phone calls on Android.)

        But that's because the carriers wouldn't stand for it. I doubt Microsoft will want to step on the carriers toes like that, either.

        • Christian Cawley
          February 2, 2012 at 8:28 am

          I don't know; it would be a massive waste of money for MS (not for the first time of course) for them to splash out on Skype only to capitulate on this. I'm pretty certain they're looking to fully integrate Skype into Windows Phone and W8 and Xbox.

  12. James Gerber
    February 2, 2012 at 2:41 am

    Can you post a reference to back up your statement that WP7 is getting more popular. In the USA, it is actually losing market share, nw down to 1.3%

    • Anonymous
      February 2, 2012 at 7:17 am


    • Christian Cawley
      February 2, 2012 at 7:21 am

      Hi James

      The Nokia Lumia devices are being heavily marketed in the UK and from what I understand from people at the front end and from people I know, they're taking hold.

      As for Windows Phone losing market share in the USA, are you sure that is accurate? As of last Autumn retailers there were still selling Windows Mobile phones and the two usually get grouped together for sales stats.

      • Anonymous
        February 3, 2012 at 12:45 pm

        Im a software engineer from the UK, and I honestly have NEVER seen ONE WP7 phone "in the wild".

        Before xmas here in the UK WP accounted for 0.17% of smartphone sales.

        Their global share has DROPPED again, latest figures I think show 0.9% drop. 

        I predict that their share will drop more in the next 2 quarters after iPhone 5 and Galaxy S3 are released. It will be interesting to see. *IF* I remember rightly it was not only % drops but also Sales drop, I will try to dig out the stats if anyone wants.

        I do believe the Lumia launch has been "hyped", don't forget Bada sold as many in just 4 weeks of launch, and didn't have a $500m ad budget,

        • Adas Weber
          February 3, 2012 at 1:58 pm

          Well, I'm a software engineer in the UK too, but all my collegues have a WP7 phone and so do I, as do most of my family! My plumber has one too.

          So just because YOU haven't seen one in the wild doesn't mean that it reflects the actual state of the market.

        • Anonymous
          February 3, 2012 at 2:23 pm

          Thats a freak occurence, imagine 66% of the UK's WP7 owners in one place :D

          im glad you like it, just don't use it for work, no VPN or device encryption :o....totally insecure phone :/

          If your a S/W Eng  you should know better..

        • Adas Weber
          February 5, 2012 at 11:17 am

          It does have transmission encryption - I connect to my company Exchange server which requires a secure connection and works perfectly. Since I don't keep any sensitive information on the device itself, then device encryption is not necessary for me.

          Yes I do use it for work. No I don't need a VPN connection for my work requirements, therefore lack of VPN is not an issue for me.

          Yes I do like WP7 - I think it's a great OS and it is certainly becoming more popular. Just look at the recent hike in sales when it launched it Finland. Everyone knows that the US market share is low, but that's not the same story in Europe where WP7 (especially Nokia) is proving to be very popular.

  13. RaphaelM
    February 1, 2012 at 9:31 pm

    No Path, no Oink, no Final Fantasy Tactics, no Infinity Blade, no Clear.
    Seriously, why would anyone want this thing? If you need to type
    emails, facebook and twitter android is enough and much cheaper. 

    • Christian Cawley
      February 1, 2012 at 10:53 pm

      You're right RaphaelM, those games/apps are missing.

      Which is exactly why I won't buy a Wii as I can't play Civilization or SWTOR or make phone calls or go shopping...

      Oh hang on - it's a completely different device with it's own ecosystem isn't it? Come on, there's no need to be on such a downer.

      Or are you just quietly seething over the fact iPhone has had the same user interface for FIVE YEARS?

      • James Bruce
        February 2, 2012 at 9:38 am

        Meh, if it aint broke...

        Civ on the Wii? Now there's a thought. You could throw troops around, and, and... .maybe not, eh?

        • Christian Cawley
          February 2, 2012 at 11:05 am

          Perhaps aiming the cannons, or actually building the Great Library book by book...?

      • RaphaelM
        February 2, 2012 at 12:06 pm

        WP7 UX design is refreshing indeed but I need a smartphone not a pretty phone or a promise which means I want to have access to the best and most innovative apps.

        Somewhere down the line that might mean the WP ecosystem or maybe WP won't ever bear fruits, maybe the Win8 ecosystem will boom instead, who knows... but right now, the iOS with its aged UX is where everyone is focusing.

        Chances are, if the Appstore keeps it's economically superior/proven business model, innovators will continue to support it first and foremost.

      • Anonymous
        February 3, 2012 at 2:25 pm

        Alot of people are still using XP which has the same interface for 11 years.

        Your point is ?????

        • Prabhakar
          April 25, 2012 at 1:10 pm

          May be they are idiots?

  14. ksk
    February 1, 2012 at 5:51 pm
    @makeuseof:disqus lease don't post the false information .

    • James Bruce
      February 2, 2012 at 9:37 am

      referring to what in particular?

  15. Brian
    February 1, 2012 at 5:44 pm

    Looks very nice.  Hats off to ya, Microsoft.  Maybe, I will get one and it to my collection of smartphones.

  16. Gaganjohars Johar
    February 1, 2012 at 5:00 pm

    i will definatey buy this 

  17. James Bruce
    February 1, 2012 at 4:47 pm

    Also, if you've got one, let me know how well it ties into SkyDrive pls. Like, can you edit office documents? How easy to upload photos?

    • Ramjot Singh
      February 1, 2012 at 5:58 pm

      Yes SkyDrive app is there and it integrates pretty much all storage(I wonder why did they not integrate it in the OS). Photos can be shared on Facebook etc. using in-built option. Yes u can edit Office Documents. :)

      • Christian Cawley
        February 1, 2012 at 11:30 pm

        Just to expand on Ramjot's post, there is a SkyDrive app, but the Office Hub uses SkyDrive as cloud storage natively if you don't have SharePoint. Similarly uploading to SkyDrive from the Pictures Hub is native.

    • Christian Cawley
      February 1, 2012 at 10:50 pm

      I regularly edit docs and upload them to SkyDrive, pull them down later and do a bit more. This has been present since the Mango update.

      Photo upload to SkyDrive is ultra fast; I have mine setup with a background upload of all photos taken to my SkyDrive account (which doesnt appear to impact on performance) while you can also specify SkyDrive or Facebook as a "quick upload" choice.

      I'm pretty certain this is the fastest photo upload to Facebook on any platform, based on social competitions in pubs :)

      • James Bruce
        February 2, 2012 at 9:37 am

        As I suspected, it's pretty nicely integrated then. Shame the iOS app version is such a letdown. 

  18. James Bruce
    February 1, 2012 at 4:45 pm

    Where do you get that top selling stat from ?

    Here's what I could find: - best sellers in UK 2011, nokia lumia 800 is not listed at all. - lumia 800 "did not register in the top 10 sales over christmas period"

    As far as I can, its the worst selling phone in UK , ever. I'm not trying to be a hater here , I'm sure it's a great phone and would love to try one myself, but just really doubting your statistic there…

    • Christian Cawley
      February 1, 2012 at 10:48 pm

      That statement is based on the fact that the phone has been listed at as its top seller.

      The stats you list are pretty unfair, like saying I didn't write very much for the first 5 years of my life. The Lumia wasn't available on networks until early December!

      • James Bruce
        February 2, 2012 at 9:37 am

        well, i didnt know when it launched! I could find any actual latest stats though, they were the most recent. how did it even get in nov stats if it wasnt on any networks though? oh, unlocked direct sales? I don't put an awful lot of faith in nokia saying their own phone is selling well though, and i cant find anything on about it being top selling, except for the absolutely hilarious comment thread with 90% negative comments, lol, you should take a read of those! 

        [Broken URL Removed]

        Anyway, I'm sure it's a lovely phone. Good for MS-tied corporates on the go perhaps?

        • Christian Cawley
          February 2, 2012 at 11:07 am

          I think it would be a perfect replacement for BB in most British taxpayer-funded organizations...

        • Anonymous
          February 3, 2012 at 7:55 am

          BlackBerrys are used as they are secure, wp7 does not have device encryption, so is a no no.

          PS nokias q4 figres were NOT sales, but shipping, most of this was channel fill AND q4 included figures up to 26th jan 2012......

        • Christian Cawley
          February 2, 2012 at 11:08 am

          Yes, there are some interesting comments, but none list issues that I've come across, to be honest. I can count the number of times i've had to browse a webpage while on the phone on 1 finger.

          I do agree with the point about the shape of the screen on the Lumia, however, I dread the day Ceri tells me she's dropped it :/