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If you’re an Apple fanboy or fangirl then Apple can do no wrong. And their commercials are perfect slices of marketing genius that border on being works of art. The rest of us find most of them a little pretentious, to say the least. From the PC vs. Mac and iPod ads right through to the MacBook Air and Siri ads, all Apple commercials have a particular look and feel to them.
Thankfully this ingrained Apple style coupled with almost as many Apple haters as Apple lovers means video parodies are rife. And the funniest, as chosen by yours truly, are embedded below for your delectation and delight. Feel free to laugh it up, it’s perfectly acceptable to do so. Unless you have an Apple product in your house, because that would mean Apple is watching. Closely.
Nail Clipper Air
Take the cheesy music and the talking heads of the senior Apple executives waxing lyrical over the product in question. But instead of an iPad, attach it to a pair of humble nail clippers. Throw in some snarky digs at the mannerisms of the aforementioned execs and you have an Apple ad parody that hits the spot.
Orabrush or iPad
A variation of the same theme as the previous video. Instead of nail clippers this time it’s the Orabrush, an actual product which this parody serves to advertise in its own right. The make-up job on Patty McThickins is particularly well done. And scary. I’m not sure Jony Ive will take kindly to his representation in this video, but the rest of us can have a laugh at his expense.
iPhone 4S Siri Argument
Siri is the voice-activated personal assistant that is really the only reason anyone can have for upgrading to the iPhone 4S. Because hardware-wise it’s virtually identical to the iPhone 4. The problem with being a personal assistant is the risk of getting involved in marital disputes, and even the best mediator cannot always win out. As we see quite clearly in this parody.
iPhone 4S Spoofs
Continuing on the iPhone 4S theme, this ad takes aim at the complete lack of discernible difference between the iPhone 4 and the iPhone 4S. Apple has never been one to listen to its users (what do they know?) as this video none-too-subtly demonstrates. There is also a dig at the patent design wars, and a nice, rather unexpected ending which make this NSFW.
iPhone 4 Facetime
Before the iPhone 4S came the iPhone 4 – Apple, predictable? Never – and that model brought with it FaceTime. This video actually comprises several different iPhone 4 FaceTime spoofs in a row, each a little funnier than the last. With the simple use of voice dubbing, the whole tone of these ads has been changed in no uncertain terms.
Mac Vs. PC: South Park
Now we move on to the classic Mac vs. PC commercial, which really began Apple’s fightback from also-ran to king of the world. This parody ad transforms Mac and PC into South Park-style characters. But the bitching between the two remains in place. Everything goes a little awry when Mac sends PC a virus-laden email. Not that Mac gets away freely. The ultimate message? All computers suck.
Mac Vs. PC: Lego
Another Mac Vs. PC parody, but this time with Lego characters. This spoof Apple ad openly mocks the stereotype Apple plays on with these commercials, though I suspect very few people will expect what comes next. Again the ultimate message is that all computers are effectively the same, no matter who makes them or what operating system they run on. Never a truer word said in jest.
iPod Ad Parody
It’s the turn of the classic iPod ads to get mocked now, with a parody which shows what happened behind the scenes. One guy doesn’t really understand what he’s meant to be doing, which is dance really well to whatever song is playing. Instead he makes a series of faux pas. I don’t know about you but I’d have found these ads a lot more interesting had they more closely resembled the end product of this spoof.
MacBook Air Parody
The MacBook Air: Why the hell not. It’s really impractical but look, it fits inside a manila envelope! That has to make it worth thousands of dollars, right? Although it was mercilessly mocked at the time, Apple has proved to have been ahead of the game on this one. Ultrabooks are arriving thick and fast and are really just Windows-powered MacBook Airs.
Motorola: Empower The People
This is clever rather than funny, but the humor comes from the ultimate fate of the iPad and the Xoom. The 1984 Super Bowl ad which this real commercial for the Motorola Xoom uses as its tipping-off point is a true classic, but the imagery can now legitimately be used against the corporate beast that Apple has become. Not that pointing this out did the Xoom much good.
You laughed at least once during that little lot of funny Apple ads, didn’t you. Admit it. I promise that if you do so no men in tight blue jeans and black turtlenecks will turn up at your door to question you over your lack of faith. There are a host of other Apple ad parodies out there on the InterWebs, so feel free to leave links to your favorites in the comments section. Or just pen a hate-filled rant in my general direction. They’re always fun to read.
Image Credit: OnInnovation