Snapchat has announced new features for its Sounds feature that will make it easier to add music and sync up videos and sounds in the app. Sounds Recommendations for Lenses and Sounds Sync for Camera Roll are both available now in the US and will be rolling out globally.

Snapchat Introduces New Sounds Features

Snap announced the new features in a Snap Newsroom post on 23 February 2023, explaining that the tools are aimed at making it easier to create and share content with music.

"We’re excited to announce Sounds Recommendations for Lenses and Sounds Sync for Camera Roll, new Sounds creative tools that make it even easier to create and share."

Both features work with the Sounds tool, which adds music to your Snapchat pictures and videos. Sounds Recommendations for Lenses makes it easier to find music and sounds to add to a Snapchat Lens. When using a Lens on a photo or video, you will be able to click on the Sounds icon to see suggested tracks that you can add.

snapchat sounds recommendations
Image Credit: Snap

Meanwhile, Sounds Sync for Camera Roll works similarly to Instagram templates, allowing you to create a montage that keeps to the rhythm of the audio track you're using. The Sounds Sync feature will let you add between four and 20 photos and video clips to your montage.

Manny Adler, Head of Music Strategy at Snap, notes that the features make it easier to share music, but also give artists the opportunity to reach a wider audience. Viral songs on TikTok videos have contributed to the success of certain artists, so Snapchat may prove another valuable avenue for engagement.

However, for ordinary users, it's a way to liven up Snaps and use Sounds in more creative ways.

Bringing More Functionality to Snapchat Sounds

The new features for Snapchat Sounds make using music easier and more intuitive when sharing pictures and videos. But we'll have to wait and see if the next viral music track emerges thanks to a Snapchat trend.