Following in the footsteps of platforms like TikTok, Instagram Reels, and YouTube Shorts, Reddit is finally throwing its hat in the battle for short-form video supremacy.
In a November 2021 update, the platform has expanded its video creation tools. Here are the updated features that Reddit video creators can use to take the world by storm.
Reddit's Updated Video Creation Tools
In 2020, Reddit acquired the social video creation app, Dubsmash. Known for its innovative video editing features, Dubsmash's acquisition solidified the foundation for Reddit's transition from an anonymous online forum into a short-form video sharing platform.
After integrating many of Dubsmash's innovative video creation tools, Reddit has now added a slew of updated features to its camera that can empower creators to make videos within its native app.
At the heart of its additional features, the introduction of a new camera makes the most significant change. Unlike before, Reddit users can now access options such as changing recording speed, setting timers, or using filters called Reddit-first lenses.
If you're planning to upload videos you've made in another free online video editor, Reddit also lets users upload videos in landscape, portrait, and fill. Not to mention, you can adjust and trim multiple clips at a time.
Alternatively, while Reddit's updated upload features are great, it may also be possible that you won't need other video editing apps at all. In the same vein as its competitors, users can now add text stickers, draw, apply filters, rearrange clips, and even add voice-overs within the Reddit app.
The Rise of New Reddit Video Creators
For years, Reddit has been synonymous with its strong community of authentic but predominantly anonymous users. With this move, Reddit is opening itself up to a different sort of demographic, one that doesn't mind having a face attached to a username.
With hopes to empower its creators to express themselves in more ways, Reddit's updated short-form video creation tools do just that.
While only time will tell if it will be worth it, Reddit has made its gamble clear with its push for more video content. As for what kind of short-form video content will thrive on Reddit, it's anyone's guess.