MacBooks are popular with students and professionals alike. And if you go to a friend or family member's house, you might find that they own a MacBook for personal use—these laptops are sought after around the globe, and for good reasons.

People love buying MacBooks for several reasons. Apple's laptops tend to be secure, and updating macOS software is a breeze. Moreover, the user experience is fantastic. So, below are some of the main reasons why people love buying MacBooks.

1. Software Updates Feel Easier

MacBook with lid open in darkness

When using any computer, you will need to update its software over time. And in most cases, you want that process to be as pain-free as possible. MacBooks very much deliver in that respect.

Apple releases several software updates for the MacBooks throughout the year, including the annual big macOS upgrades. When those come around, updating your software is simple.

When using a MacBook, you can also choose to let your laptop automatically update your software. And if you want to know more about this topic, we've written a comprehensive guide to updating your Mac's software.

2. Cross-Device Syncing With Other Apple Devices

These days, the reality is that we all use more than one computer. Smartphones, tablets, and even some smartwatches could easily fall into the same category. And when doing work across multiple devices, you want to ensure that you can easily sync everything.

When you have a MacBook, Apple's proprietary Handoff feature lets you seamlessly switch between your iPhone, iPad, and Mac. All you need is your Apple ID to continue doing what you were on your computer.

Even if you use different Apple IDs for your MacBook and other gadgets, you can always AirDrop yourself images, notes, and more.

3. MacBooks Typically Have a Long Shelf Life

Photo of a woman typing on a MacBook keyboard

Even without needing to upgrade frequently, laptops are expensive. As such, you'll want to ensure that your device will continue operating well for a decent amount of time. Many people enjoy buying MacBooks for that exact reason.

When you buy a MacBook, you can expect your laptop to last you for at least four years in most cases. And if you purchase a newer model, you'll continue receiving the latest macOS updates throughout that period.

Of course, MacBooks naturally perform slower as they age—as is the case with all computers. Nonetheless, you can get a lot more use out of a MacBook than with several other laptops on the market.

4. MacBooks Are Easy to Carry Around

A person stood in front of an arrivals board

If you use your MacBook for work or studying, you will likely need to take it to multiple places. That could be as simple as going to the library, but it could also be something a little more complex—like traveling to another country. Naturally, you don't want your device to become a burden.

MacBooks are lightweight; the M2 MacBookAir weighs just 2.7 pounds, for example. Moreover, their compact size makes these computers easy to stick in your carry-on luggage without too many issues.

Because of their compatibility, many people also find MacBooks useful when they need to complete small pockets of work. For example, you can use them on your morning commute or while waiting in the airport lounge.

5. MacBooks Tend to Perform Well on Demanding Tasks

Are you a creative professional? Alternatively, do you have hobbies like photography, videography, or graphic design? If you answered yes to either of those questions, you'd know how infuriating it is to have a laptop incapable of performing well in demanding situations.

Many people enjoy buying MacBooks because they can handle heavy workloads, such as using video editing software. The fewer crashes you'll experience will enable you to get your work done quicker. Plus, you'll have more fun during the creative process.

6. Many Users Have a Strong Loyalty to Apple

MacBook with a lit Apple logo.

Apple is a successful company for several reasons. But perhaps the biggest is that once you're in the Apple ecosystem, you're often there for life. The Silicon Valley tech giant is one of the strongest examples of how beneficial brand loyalty can be.

Many people have a strong sense of loyalty to Apple as a brand, which makes buying the latest MacBook an easy decision for them. Sure, they could use another brand's computers—but they may also feel like they're missing out when they do so.

Besides its strong branding, Apple also does an excellent job of keeping customers engaged. For example, the service you get at an official Apple Store is often unmatched.

7. macOS Has Strong Built-In Security Features

The number of online threats in existence today, from malware to hacking, makes security a top concern for many customers. When buying a laptop, you want to ensure that you're less likely to fall victim to a cybersecurity breach.

MacBooks are not 100% foolproof. However, Apple does a pretty good job of mitigating the potential threats you might face online. macOS itself has excellent security features, and MacBook's hardware is built with online protection, a key consideration factor.

Regardless, when buying a MacBook, you should still take the usual precautions you would with any other laptop.

8. MacBooks Are User-Friendly

Man using MacBook with palms on the Palm rest area

Another reason behind Apple's success is that its products are easy to use, regardless of whether or not you're a technology enthusiast. MacBooks are no different in this respect. With each major macOS update, MacBooks have become easier and easier to use.

MacBooks have a very user-friendly layout, and navigating different apps requires little effort. And while the keyboard sometimes requires a learning curve, using it is incredibly easy once you've overcome those initial teething problems.

9. Battery Performance

Over time, the battery performance on MacBooks has improved. For example, the newer Apple silicon-powered MacBooks can deliver over 15 hours of usage on a single charging cycle. Battery performance is, of course, largely dependent on your habits. Nonetheless, you can improve how long your MacBook battery lasts in several ways.

But beyond the battery life, many people enjoy buying MacBooks because of how well it performs on battery. While performance can vary on Windows computers depending on whether you have your charger handy, MacBooks work the same regardless of whether or not it's plugged in.

MacBooks are popular around the world for several reasons. Many people simply enjoy using Apple products, and for others, these devices are perfect for their needs. Software updates are also straightforward on the machine, and you shouldn't need to upgrade for a long time after buying a brand-new laptop from Apple.

If something goes wrong with your MacBook, it's also helpful to know that you will receive excellent customer service from Apple. And, of course, having a battery that performs consistently is also handy in all situations.