The demand for AI writing tools spiked over the past few years. As you might notice, millions of websites already publish AI-generated articles nowadays. Since churning out creative, engaging copy takes so much effort; we understand why it might feel tempting to automate the task.

However, can you go as far as to replace your creative team with AI systems? To help you reach an informed decision, let’s weigh the pros and cons of incorporating AI writing tools into content production.

The Pros of Using AI Writing Tools

SMBs (small and midsize businesses), marketers, and even large enterprises invest in AI writing tools for various reasons. Some just need to hasten content production, while others intend to replace their human content writers and editors altogether.

The public has mixed feelings about AI-generated pieces. Regardless of your opinion, you can’t deny that using AI writing tools yields several advantages.

1. AI Writing Tools Help You Write Faster

If you’ve ever tried writing before, whether for school or for work, you’ll know the anxiety that comes from staring at a blank page. Even the most articulate professionals get writer’s block.

Fortunately, there are several tricks to writing faster, and a quick, easy one is to use AI writing tools. You can either draw inspiration from AI-generated pieces or publish them as is. Either way, you won’t have to face blank pages since AI can produce several paragraphs within minutes.

2. Most AI Tools Produce Grammatically Correct Sentences

AI writing tools generally produce grammatically correct pieces. They form complete sentences, use proper punctuation marks, ensure that verbs agree with their subjects, and use a consistent verb tense. Expect to edit a few errors now and then, of course.

3. AI Tech Follows the Structure and Info on Top-Performing Pages

AI writing tools crawl through third-party sources before generating output. They replicate the information and structure found on top-ranking pages, thus giving your site a chance to snag high spots on SERPs.

Just watch out for plagiarized content. Google penalizes sites for spinning articles, so we suggest running AI-generated pieces through accurate, reliable plagiarism checkers before publishing them.

4. You Can Produce Several AI-Generated Pieces Every Day

Use AI writing tools to produce copies in bulk. A skilled copywriter can probably finish two to three new articles every day if they use AI writing tools.

Don’t get us wrong—you should write for quality, not quantity. However, if you’re having trouble generating traffic, you’d do well to publish more articles first. After uploading at least a few dozen blogs, you can reassess your site traffic, update your top-performing pieces, and branch out to more research-heavy content.

5. AI Suggests Content Ideas That Your Target Audience Might Find Interesting

Strive to publish fresh content daily. Uploading new posts bumps your brand to the top of your followers’ news feeds, which improves visibility and reach.

But if you keep running out of ideas, AI writing tools could help. They suggest topics, headers, and questions that your target market might find interesting. Talk about one or two subjects every day.

The Cons of Using AI Writing Tools

Although you can quickly produce AI-generated articles, please think twice before publishing them en masse. Using AI writing tools has several downsides. And if you overlook them, you might end up with subpar pieces that don’t meet your site’s quality standards.

1. AI-Generated Pieces Don’t Evoke Human Emotions

Storytelling is paramount to quality writing. Any AI writing tool can string together random information from the internet, but only a skilled writer can create compelling, engaging copies.

Your content has to resonate with your target audience. Remember: most people online have short attention spans; they’ll likely scroll past anything that doesn’t interest them.

2. AI Tools Often Produce Incoherent Phrases

Although AI tools can write grammatically correct sentences, don’t expect well-organized, articulate drafts. Most pieces will contain confusing, incoherent paragraphs. AI only synthesizes data and follows basic grammar rules; it can’t string together different pieces of information in the most logical manner.

You’ll have to rearrange the sections yourself. Look for paragraphs that complement each other and place them under one header. Also, delete redundant data. AI tools sometimes reword the same pieces of information if they can’t distinguish between them.

3. Not All AI Tools Follow Google’s Latest SEO Guidelines

Google announced a broad core update on helpful content guidelines in August 2022. The new rules junk redundant, irrelevant pages and prioritize people-first content.

Unfortunately, Google doesn’t classify AI-generated pieces as “helpful.” Since these articles only pull data from existing sources (i.e., publications, competitors), they give no new insights into their respective topics. Repetitive content will only get penalized.

Learn how to write for Google’s 2022 helpful content update. Whether you’re writing articles from scratch or with the help of AI, you must follow these rules to rank on SERPs.

4. AI Content May Include Incorrect, Outdated Information

AI writing tools don’t verify third-party information. They crawl through sites and sources that they deem reputable, but they don’t compare the data they pull. As a result, AI-generated pieces often contain plagiarized, erroneous content.

Try editing any errors you spot. Just note that inaccuracies become harder to manage as you write about more complex subjects, so stick to simple topics. Otherwise, you might draw flak for spreading misinformation.

5. AI Tools Can’t Match Your Brand’s Voice and Tone

AI tools can replicate writing styles to an extent. They’ll use sample articles and third parties as references, but don’t expect AI-generated pieces to match your brand voice. At best, you can choose which keywords to use and avoid.

If you want quality copies that accurately reflect your brand, work with a skilled copywriter instead. Choose one that has written for similar businesses before. They should be able to convey your story, mission, and vision in the most articulate ways possible.

Are AI Writing Tools Worth It?

Whether or not you should invest in AI writing tools depends on your content production needs. Don’t just follow trends. If you want your marketing team to publish more grammatically correct, SEO-driven content every month, look into AI systems. You could at least use them for researching keywords and content ideas.

With that said, we still advise against wholly replacing your writers and editors with full-service writing tools. AI collates information, but it doesn’t create new ideas. Until its technology improves and starts generating unique ideas, only your content writers can write original, innovative articles.