Minting and selling an NFT is all the rage these days. If you are a digital artist, creating an NFT and minting it on a popular marketplace like OpenSea is likely to be an attractive option.
However, it's important to understand that minting an NFT isn't enough; you also need to learn how to promote your NFT collection. In this day and age where new NFT collections are announced regularly, it's important that you promote and build hype for your collection.
The most successful NFT collections take promotions quite seriously, releasing entire road maps for what's coming. So, here are some popular ways to promote your NFT art.
1. Promote on Instagram
Instagram is a platform for sharing digital art and photos, making it the perfect platform for promoting your NFT collection. Some of the world's leading artists use Instagram to build hype and to get more eyeballs on their upcoming releases.
More importantly, promoting on Instagram is also more convenient. You just need to find relevant hashtags and start uploading photos with them.
Make sure you add multiple keywords for each image you upload, and more importantly, add relevant captions. If you really want to maximize your reach, it might be a wise idea to think about exploring boosting posts on Instagram.
There are also Instagram Reels, Highlights, and Stories that you can use to offer a sneak peek of sorts to your followers. Try coming up with unique Instagram Reels ideas to gain more traction.
2. Use Appropriate Hashtags
Hashtags aren't just for Instagram. They are used on almost all major social media platforms, and are a great way to determine trending topics and the latest information.
There are a number of ways to identify and use the right hashtags. For starters, you could keep an eye out on the biggest NFT creators and influencers within the space. There are plenty on Twitter and Instagram, including popular ones such as:
You can also just run searches for different hashtags and see the most popular ones. When adding a new post, always use those hashtags to reach more people.
3. Join Discord Servers
If you want to promote your NFT collection before people who are actively looking to invest in the next big project, you can't leave Discord out of your strategy.
There are a host of public servers that you can join, both relating to existing projects and ones that are solely dedicated to promoting new NFT collections. Most users on Discord are generally quite willing to invest in upcoming NFTs, so your audience is likely to be more primed here.
You can even create and attend Discord events to generate hype for your upcoming NFTs. While public servers are great for promoting your NFTs, your ultimate aim should be to get into one of those exclusive investing servers.
These are invitation-only, and you need to be an active member of several public servers, and become friends with a few people before you can land an invitation. Some popular communities include:
4. Promote NFTs on Reddit
Another fantastic platform where you can promote your NFTs is Reddit. Known as the "front page of the internet," Reddit is a great place to promote your NFT collection, primarily because of how many people use it.
Active NFT investors often scour different subreddits to spot promising NFT projects early and get in at the bottom floor, before the price skyrockets. If you really want to make it big as an NFT creator, you simply can't ignore Reddit from your promotional strategy.
Some popular subreddits where you can buy, sell, and promote NFTs include:
If you've been using Reddit for a while and have lots of karma, your posts are likely to generate more interest. When promoting on Reddit, it's important that you create an authentic image.
Users on Reddit are generally quite sharp, and will instantly spot any contradictory claims that you make in different subreddits. Make sure you have a clear picture of how you came up with the NFT collection, what it represents, and the roadmap that it's likely to take.
That'll help you create an authentic picture in people's minds about what your NFT collection stands for. And, people love authenticity.
5. Hire an Influencer to Promote Your Artwork
If you want to spend a bit of money to promote your upcoming NFT collection, it might be a wise idea to bring on an influencer. Influencers in the NFT space generally charge varying amounts as fees, depending primarily on their reach, following, and the type of promotion you choose.
For instance, a full-length video will likely cost you more than a mention on an Instagram Reels post. You can find influencers on different platforms, including TikTok, Facebook, and Instagram.
It's important that you track impressions and performance when you hire social media influencers. Make sure to use UTM links so you can gauge how much traffic you're generating exclusively through the influencer's posts.
This'll allow you to get a better understanding of the ROI you're generating through the influencer. And, it'll help you make an informed decision about whether this is worth continuing or not.
6. Promote NFTs on Telegram Channels
Telegram is an encrypted communications app that's been used by crypto-enthusiasts since its launch. Needless to say, it's a fantastic platform for hyping up your new NFT projects, but there's a way of going about this.
Instead of just copy-pasting the same two lines, "check out my NFT collection," on every channel you come across, it's important to build value first.
It's unlikely that anyone will show interest based on just these lines. Instead, try to build a narrative around your NFT collection. Engage the group by telling them about a cool NFT collection you found, and then present it to them.
It's a good way to promote your NFTs, and it's definitely going to generate more interest than conventional methods.
7. Use Paid Advertising
Ideally, you can do a lot with organic promotional methods. However, for bigger NFT projects, a mixture of paid and organic promotions is generally the preferred choice.
Paid advertising involves running ads on different social media channels and websites. It's always a good idea to define your budget, and see if you can bring on a marketing agency to give your project the boost it needs.
Again, simply relying on paid advertising might not be such a great idea, since it's always important to build a backstory around your NFT collection, too.
It's All About Generating Value
The biggest NFT projects are ones with clearly-defined roadmaps, comprehensive support, and a solid presence on different channels. This not only helps build trust but also generates value as investors understand how passionate the creators are.
You need to do the same. Using a mixture of these strategies is bound to do the trick. You can even mint your NFT for free, and spend your time promoting on organic channels, which essentially costs nothing in monetary terms.