Bing probably hasn't always been your first choice—or even second or third choice—for performing a web search. Now that Microsoft has added AI to Bing to improve searches and provide more comprehensive results, do you think this will change?

How AI Will Change Your Bing Experience

With Microsoft bringing OpenAI to Bing and Microsoft Edge, it'll be much easier to find excellent search results—and then some. But how, exactly?

If you're unfamiliar with OpenAI, this is the company responsible for ChatGPT, which is an AI-powered chatbot. ChatGPT can generate specific content, answer complicated questions, create marketing strategies, and even fix bugs in code. All of these helpful AI features can now be found in Bing, whether you're using the search bar or engaging in a chat with an AI bot.

When you perform a search, you'll see directly relevant results on the left side of the web page, along with some related info on the right side that AI thinks will also be helpful. Then, you can make complex requests or ask intricate questions to the AI bot, and get multiple relevant and accurate entries to filter through.

Using Microsoft Bing with AI-powered search capabilities means that you might not have to perform multiple web searches to find an answer to your complex query. For example, if you ask the chatbot where you can vacation for your anniversary within three hours of where you live, you won't get vague results with ideas for romantic getaways or a map showing places within a three-hour radius of your location.

Instead, you'll get a response giving you incredibly detailed answers. Bing's new helpful chatbot tells you which city to visit in Spain if you like beaches and sunshine, which city in France to visit if you like mountains and lakes, and more. Your trip is practically half-planned after one search.

Can AI-Powered Bing Compete With Google?

Though it's cliché, only time will tell whether AI-powered Bing is any match for Google. According to Statista, Bing only accounted for a 9% market share of global search in December 2022, while Google had a whopping 84%.

Using Google to perform a web search has become so ubiquitous that "Googling" is a well-known transitive verb. For Bing to ever catch up to Google, it'll take a lot of work.

Will You Use Bing More Now That It’s Powered by AI?

Despite there being a huge hill to climb for Bing to match the search prowess of Google, there's something incredibly intriguing about AI-powered Bing and its chatbot. I don't know if I'd ever fully replace Google as my main search engine anytime soon, but I'll definitely give Bing a try when it comes to planning trips or figuring out what to do when family comes to visit.

What about you? Are you more likely to use Bing now that it's powered by AI, or will you still avoid it in favor of other search engines like Google?