Alongside Zoom and Peacock, TikTok found itself amongst the top three fastest growing brands in 2020 (according to Morning Consult). This explosion in popularity did not go unnoticed by other social media outlets, though. It prompted Instagram to launch Reels in August of last year.

Unsurprisingly, Instagram is now rolling out a new feature that functions very similarly to TikTok's beloved Stitch feature.

Use 'Remix' to React to Other Instagram Reels

Matt Navarra, former Director of Social Media at The Next Web, took to Twitter on Friday to tip his hat to user @riodevale, who found what looks to be Instagram's newest addition: the ability to "remix" Reels. It's now available for select users for testing.

You can check to see if you have the new feature by open the options menu (tap the "..." icon) when viewing a Reel. If you're part of the test group, you'll see the Remix This Reel option on the list.

Selecting this will allow you to create a response clip, with the original Reel and your newly recorded video playing side-by-side. Seem familiar? That's probably because Duets on TikTok more or less have the same concept.

Related: How to Duet on TikTok (and Why You Should)

Last October, reverse engineer Alessandro Paluzzi found the first mention of "Remix" in Instagram's code.

At the time, Paluzzi detailed that Reel creators can choose whether their Reel was available for remixing. He also said that if a Reel was deleted, it would be removed from all remixes as well.

Every Major Social App Wants to Compete With TikTok

In November 2018, TikTok reported that it had 680 million monthly active users. Wallaroo estimates the app has around 1.1 billion as of February 2021. Clearly, other social media and photo/video-sharing apps want to take some of that userbase for themselves.

Just this month of March, Snapchat announced it was working on remixes for Snaps, and YouTube rolled out Shorts in the US. In January, two TikTok clones, Clash and Byte, merged to create one big TikTok clone.

TikTok Profile-How to get verified on TikTok
Image Credit: HelloImNik/Unsplash

Even Facebook is trying to compete with TikTok, having released Collab at the end of last 2020.

Short-form video content is dominating the content marketing scene right now, and really, it was bound to happen eventually. Social media is always pumping us with new information, so we have pretty short attention spans. We're more likely to watch a video from start to end if it's shorter in length.

And not only that, but the pandemic is also keeping folks indoors more frequently, which often means spending time online. Will TikTok remain the most popular app of the bunch, or will one of its clones kick it off the throne?