Instagram is adding another fun way to boost engagement on the app. The popular photo-sharing app has started rolling out "Add Yours," a new feature that acts as a Twitter-like thread for sharing media within Stories.
Keep reading to find out why you'll love this new interactive feature.
Instagram Rolls Out a New Add Yours Sticker
Instagram is gradually rolling out its new Add Yours feature, starting with users in Indonesia and Japan. You may have even come across it in some users' Stories recently.
Following the launch of Instagram link stickers, Add Yours is a way to create public threads in Stories by sharing a photo to your Instagram Story that match a caption.
When posting an Instagram Story, you can place the Add Yours sticker. You select a prompt and everyone can respond to it within their own Stories. These then get collected within your original sticker. Ultimately, it encourages your friends or followers to share a chain of content on that particular topic in the chain.
The image you share should correlate to the statement on the Add Yours sticker. Think of it as a topic-based challenge, or a means to spark conversation.
By using the Add Yours sticker, not only are you prompting other people to upload their own Stories, but it also helps you to discover new people to follow when you tap the sticker. When a user shares the Add Yours sticker on their stories, a chain reaction begins (like a thread on Twitter), which creates a collaborative collection of Stories.
Anyone who comes across the Story on Instagram can take part. Because the feature is only available in selected regions, you cannot create your own prompt just yet. Topics or responses from users with private accounts can only be seen by those who follow them.
Why Instagram Users Will Love the Add Yours Sticker
Apart from the fact that Add Yours is a fun, interactive feature, there are several reasons why you'll love it.
1. Engagement
Due to the Add Yours sticker's interactive nature, it lends itself to viral chains of content on Stories, making it a huge opportunity for driving engagement on the platform.
2. Exposure
If your profile is public, your Story will be discoverable, making it visible to countless users, beyond your followers, who go through the chain. That's because they'll be able to view all participants of the chain, and possibly discover your Instagram profile in the mix.
3. Finding More Followers
The same way viewers can discover your profile in the chain, you can also find users and check out their profiles. In this way, the feature can help you to discover new people to follow.
4. Creativity
The Add Yours sticker allows you to put your own creative and unique spin to a thread, and to do so in a fun and casual way. This will make you stand out to your followers and, again, may even get you more followers as others connect with you as a result.
Instagram Is Helping Creators Boost Engagement on Their Profiles
Anytime someone interacts with your posts, they add to your engagement statistics. This helps you keep track of how your profile is doing, so you can either maintain your momentum or make the necessary adjustments to help your account grow.
If you're an influencer, an interactive feature like Add Yours is especially helpful in boosting your engagement rates, which is something that brands consider when they want to partner up with you for paid campaigns.
Considering this, it always a good idea to familiarize yourself with new features to position yourself well.