There’s a lot that goes into creating a social media post. That’s why we check for post views and engagement multiple times after posting. Instagram recognizes this, so it’s found a way to help you get more visibility for your top three posts.Instagram has rolled out grid pinning, a feature that allows you to place up to three posts at the top of your profile grid. Continue reading to find out how to pin your posts to your Instagram profile grid and why you should.
Instagram Launches Grid Pinning
Instagram is allowing you to pin up to three posts to your profile grid. The feature was announced by Instagram head Mosseri on Twitter, who explained it as a way to give you control over your profile experience.
Unlike Instagram's Story Highlights, which change order each time you add new ones, pinned posts will remain at the top of your grid until you replace or remove them. Along with grid pinning, the app also rolled out new Instagram Reels features, like the ability to upload your own audio, add stickers, and more.
To use Instagram's grid pinning feature, make sure you have the latest version of the app installed on your phone.
How to Pin an Instagram Post to Your Profile
You can pin posts to your Instagram profile grid in a few quick steps. Here’s how:
- Open the Instagram app on your phone.
- Tap your Profile Picture in the bottom-right corner of the screen.
- Now tap the post you want to pin, followed by the three-dot Menu in the top-right corner.
- Finally, tap Pin to Your Profile from the options that appear.
- Repeat this process for two more posts.
When you pin posts to your profile, Instagram rearranges your grid so that your pinned posts appear first. To unpin a post, follow the same steps and tap Unpin From Your Profile. When you do this, your posts will appear in their original place on the grid again.
Why You Should Pin Instagram Posts to Your Profile
There are several reasons why you’d want to pin your Instagram posts. Firstly, it's a good feature to use if you want these posts to get more visibility. Something else you can do to increase exposure is post at the most optimal time. If you're not sure when that is, read our guide on the best time to post on Instagram.
As a content creator or influencer, you can take advantage of this feature to highlight your best work. If you run a business, you can pin posts around any promotions, offers, or campaigns you may be running at the time.
Sometimes, people break Instagram’s rules without being aware, which can get you shadowbanned on Instagram. This means that Instagram shows fewer posts to your followers, thereby limiting your reach.
To circumvent this, you can pin your top three posts to your profile every week or so, and post them to your Stories to encourage your followers to view and engage with them. Given that Instagram doesn’t tell you when it shadowbans your account, it can take a while before you notice when this has happened.
However, as mentioned above, it can affect your account negatively, so you want to prevent it from happening in the first place. Follow these tips to avoid getting shadowbanned on Instagram.
Get More Visibility for Important Instagram Posts
Instagram’s grid pinning feature allows you to highlight the most important posts on your profile to grab the attention of your profile visitors.
Whether you’re an Instagram user looking to get your favorite posts seen, or a creator wanting to show off your skills, this feature could help you achieve that.