Leaks and rumors about Apple have been around for a long time. They are, in a way, inherent to the company itself. Apple has an impressive ability to generate hype around its products. This creates a market around them, and that's why rumors exist.

However, there are some people who, upon discovering this, have decided to enter that industry without having any actual information about Apple or its plans. This has made it increasingly difficult to distinguish between true and false rumors, so we figured a small guide to help you make that decision would be appropriate.

What Are Apple Rumors?

Apple CEO Tim Cook in Apple's September 2018 event
Image Credit: Apple

You can consider any information that Apple has not made public a rumor. For example, one or more employees may have decided to leak information to some journalist or media outlet.

Apple is a secretive company, so this kind of information always generates a lot of traffic and is of interest to all the media, making it spread very fast.

The Best Ways to Know if Apple Rumors Are Reliable

Apple Park aerial view

Sorting out the fake from the fact is very difficult, but following these four tips will make it easier for you to do so. Obviously, this technique won't be 100% accurate, but it'll give you better guidance to decide which rumors to believe and which ones to avoid.

Check Where the Information Came From

When you read about a rumor online, the first thing we recommend you do is to check where it comes from. It's most likely to be mentioned somewhere at the beginning of the article. You need to know the source to start considering whether you will give it any weight.

Most major publications already do an initial screening and investigate the credibility of the rumor and its source before writing about it. However, other media outlets don't. As we said before, these kinds of posts get a lot of clicks, and sometimes it's hard to not cover them.

Anyway, it's important that you analyze the source of the rumor. If it comes from reputable media outlets or journalists, there's a high chance that the rumor is accurate. On the other hand, if it comes from sites like Reddit, Twitter, Weibo, etc., we recommend you investigate further before deciding anything about it.

Analyze the Source's Past Hits and Misses

Press shots of three iPhone 14 pros
Image Credit: Apple

Once you know exactly what or who the source of the rumor is, look for past news they have provided. If you find nothing at all about the source, it is advisable to be suspicious until they have built up a successful track record.

On the other hand, if there is already news about their leaks in the past, assess their hits and misses, and depending on the result, decide if it is a credible source for you. Moreover, you could try analyzing rumors after Apple events and check which sources are usually right and which ones aren't.

We recommend that you stick to sources with at least an 80% successful track record, but that's for you to decide.

Check What Others Say About the Rumors

If you are still not sure how credible the rumor you are analyzing is, you can always turn to other publishers and social media. There are real experts in the field who will know more about the veracity of a given rumor.

If you found a rumor online but later read on Twitter that Mark Gurman, one of the most prestigious leakers in the game, disagrees with the information, it most likely is false. This doesn't mean that it has to be your opinion.

It's not about believing what a reputable journalist says at face value but about taking it all into account so that you can make up your own mind.

The Rumors Should Make Sense

A still from Apple's October 2020 keynote video showing CEO Tim Cook in one of the hallways of the Apple Park headquarters

The last step is the most obvious of all: apply common sense. Analyze whether the rumor you read makes sense or not. Imagine you read an article saying that Apple will launch its next iPhone just a month after the previous one.

Would it make sense for Apple to do that? Don't you think Apple would try to create a bit more hype around the launch of its flagship product instead of announcing it on a random day?

Although Apple has made some mistakes in the past with its product launches, it's just a matter of applying common sense and analyzing whether a rumor actually makes sense.

Don't Believe Everything You Read Online

Rumors about Apple pop up on the internet daily—some come from reliable sources, whereas others could be a hit or miss. The important thing is to do your best to discern credible rumors from fake ones and not believe everything you read online.

After all, anyone can say anything online, and many media will cover it, but we hope this little guide will help solve this problem for you.