Social media creators are constantly seeking ways to grow their social media accounts, and exposure is the name of the game. Those creators who are able to learn and master the algorithms of the social media platforms they use stand a better chance at attaining viral success.
As is often the case with viral content, some creators go viral by chance or luck, and that success cannot be repeated. However, there are ways to increase one's chances of gaining massive exposure on their respective social media platforms. For creators on TikTok, the For You Page is where that magic happens.
Keep reading to find out how to get on the For You Page on TikTok.
What Is TikTok's For You Page (FYP)?
The For You page is the first page you land on when you open the TikTok app. It is a feed curated by TikTok from creators you probably aren't following, but TikTok's algorithm shows you their videos in case you might enjoy them.
The idea is that TikTok thinks you might like these videos based on the content you've engaged with on the app. Because TikTok's algorithm shows you this content based on the kind of you already engage with, this page is personalized, meaning that no two users' For You Pages will be alike. Essentially, it serves the same purpose as Instagram's Explore page.
In showing you content you might like, TikTok hopes to expose you to creators you may end up following that you otherwise wouldn't have discovered had it not been for the app's FYP.
How to Get on the TikTok For You Page
Many TikTok users want to know how to get on the FYP, but there is no concrete recipe for success on social media. However, there are ways to increase your chances of having your content show up on the FYP.
Here are several steps you can take to improve your chances of landing your videos on the TikTok For You page:
Create High-Quality Videos
Nowadays there is no excuse for posting low-quality videos. And, no one has the patience to watch grainy videos. High-quality videos grab viewers' attention, and if your overall videos are catchy and edited well, this increases your chances of landing on the FYP and even going viral.
Keep Your Videos Short and Sweet
TikTok users scroll through dozens of videos at a time, so you only have but a few seconds to capture and keep their attention. For this reason, it is important that your videos are kept short and to the point, landing the message or crux of the video within a short amount of time.
Add Music or Trending Audio to Your Videos
Music is synonymous with Tiktok. If used correctly, adding music to your videos is one of the best ways to help them rank higher on the algorithm and hopefully end up on the FYP.
Choose tracks that are relevant to your videos. Using music and audio trending on TikTok is also a quick way to get your videos noticed.
Make Your Captions Engaging
When it comes to writing captions for social media posts, less is more—and the same is true for your TikTok videos. Write captions that are relevant to your video.
Your captions, audio, and hashtags should all work together to complement your videos. Telling your viewers what to do can also be helpful. For example, "Watch 'til the end" has been an effective one used by creators on the app.
Use the Right Hashtags and Use Them Correctly
if used correctly, hashtags could help your videos gain more exposure. They can be an effective tool in helping users find and engage with your videos, which increases your chances of appearing on the FYP.
Some hashtags to consider for getting your videos on the FYP are #foryou and #foryoupage. Not a magic wand on their own, these could be effective alongside videos with all the other components mentioned in this article.
Engage With Other Users
When you consistently engage with other users on TikTok, this increases your visibility on the app as the accounts you engage with, as well as their followers, are exposed to your account.
You also need to respond to your followers' comments to increase your posts' engagement. The more you engage on the app, the better your chances of having your videos featured on the FYP.
A Comprehensive Approach to Finding Success on TikTok
While there is no sure way of getting your videos on TikTok's FYP, there are several steps you can take to increase your chances. While the steps laid out in this article could be helpful, you should also ensure that the basics are covered.
Fill out your bio to reflect your niche. Post videos consistently, and ensure your content remains relevant to your audience. When you take a comprehensive approach, you're better positioned to find success on TikTok and its FYP.