If you've created a Facebook Group or are thinking about starting one, there are strategies for you to use to ensure that your group is a success. This doesn't mean posting all the time, but posting skillfully.

Choosing content that is relevant and engaging for your members is the key to running an active and vibrant Facebook Group. Let's take a look at some ways to make your group more exciting for your members.

1. Create a Pinned Post With Rules

When you've set up a Facebook Group, it's important to lay a few ground rules. This will ensure that your members take the group seriously and act responsibly. Creating a pinned post at the top of your Group page is one way to let your members know what is expected of them, and what they should expect in return.

One way to create a safe space for them is to spell out an anti-trolling policy. With so many people being harassed online, you should tell your members that trolling won't be tolerated and even give them some helpful tips on how to deal with trolls on social media. Stating firm policies at the top of your group page will make people pay attention.

You can also set rules using the rule list feature for Facebook groups.

2. Send a Welcome Message

There's nothing better than being acknowledged. When someone joins your group, make a note of it and send them a welcome message to let them know you're aware of their presence. You may choose to do that collectively (by tagging and welcoming several members who joined that week) or more personally.

Once you've done that, ask your new members what brought them to the group and what they expect from it. This way you will ensure that they get what they expected. You can also let your members know that they can share your group with people who might be interested in joining. This way, your group will keep growing, and your members might enjoy seeing a few familiar faces around too.

3. Post Often

It's a good thing to post often, but only if you have something of value to share. Creating random, or uninteresting posts daily will not win your members over, and you may get more people turning away from the group than engaging.

Choose posts that are relevant to your members and that keep the conversation flowing. Plan ahead. Creating a few solid posts a week will ensure that you have enough content to share, and it will give you some time to think about what you want to post.

4. Utilize Video Posts

Videos are going viral all over the internet, and platforms like TikTok are quickly winning over audiences. To stay on top of the fad, try sharing some relevant videos in your group. You may select them from other social platforms, or if you want to go one step further, you can also make them yourself.

Depending on what your Group is dedicated to, videos are an excellent way to get people talking.

5. Start Discussions

Creating a balanced variety of posts is the key to keeping your Facebook Group engaged. Not only should you utilize videos and other media formats, you can also start points of discussion. By doing this, your group will start to get used to the tone you're using with them and the topics you bring up.

To make things even more interesting, you can create a poll on Facebook, in your Groups, Pages, and Stories. By getting people to vote in polls, you'll get them to reveal their preferences for certain things. This will surely get your members to comment and engage more.

6. Host Online Events

You can always create events on Facebook. It is a great opportunity to meet your members online. No matter if you have a group of 50 or 500 members, chances are that the enthusiastic and dedicated few will join. When creating an event, always make sure to inform your members of the timezone, the topic of discussion, and how long you expect the event to take.

If you are really offering something of value, you may even consider charging them. This way if they pay, they will likely be compelled to join. There are so many ways to make your Facebook Group more popular, and starting with just a few simple tactics can go a long way.

7. Suggest In-Person Meet-Ups

If your group is a local one, dedicated to topics and themes that are happening in the same place, a great way to get to know your group members is by organizing in-person meet-ups. For example, if your group is a book club, you may want to create an event where you all meet in a café.

If your group is dedicated to gaming, maybe some members would want to join a gaming fair or expo that is happening nearby. By letting your members know that in-person events are possible, you'll make the group feel more tangible for your members, which will increase their desire to connect.

8. Reduce Spam

There are so many scams floating around, so it's important to spot Facebook scams before someone pays the price. If you've started a Facebook Group, and you're expecting no spammers or scammers to enter into your safe haven, think again. There is a high chance that people will try to join your group to post spam. Your pinned post should clearly state that spam won't be tolerated, but you should also be prepared to reduce the spam yourself.

This means keeping an eye on your group to make sure that you remove inappropriate posts, scams, and spam from your feed. By staying on the ball, your members will see that you are keeping a watchful eye on the group, and they will likely help out by reporting spam to you as well. Check for spam at least daily, or appoint an admin to help you in case you are not available.

Create a Safe Facebook Group

First and foremost, if you're thinking of creating a Facebook Group or you already have one, you should always make sure that your members consider it a safe space. By being active in your group and encouraging people to post, you'll create an open and welcoming environment that people will want to come back to.