Imagine this—you're logging into your Fiverr dashboard to check the gig you published two days ago and you already have five orders lined up for delivery. It sure sounds pleasing, and nearly impossible at the same time.

This can be you, but only if you know how to leverage the power of SEO in your Fiverr gigs. Most sellers create a gig only to get discouraged after getting zero orders. That's because creating SEO-optimized gigs is essential to get noticed by the Fiverr algorithm.

Here's everything you need to know about Fiverr SEO so you're never short of orders again.

Step 1: Understanding the Fiverr Search Algorithm

Most sellers on Fiverr consider it to be a black box and overlook the fact that there's an algorithm powering the search. Every trending gig you get in the search results passes through an algorithm, which assigns a ranking to that gig: number 1 or 100.

To rank your gigs on top, you need to understand how the Fiverr search algorithm works, what factors affect gig rankings, and the weightage of each factor. Then, all you need to do is give the algorithm exactly what it needs.

Keywords and CTR

The Fiverr algorithm scans each gig for keywords to better understand what the seller is trying to offer. Carefully placing the right keywords in the right places can help Fiverr know what it's about, and show it among the relevant results.

Keyword stuffing is a thing, and Fiverr doesn't let sellers publish gigs with tons of keywords in them, as it results in a bad buying experience.

Click-through rate, or CTR is the percentage of sellers who view (or click) your gig out of the total impressions. Eye-catchy and professional thumbnails, click-worthy titles, and a justifiable price can lead to higher CTR, resulting in better rankings.

Ratings, Reviews, and Orders Completed

The ratings or reviews your gig gets after you successfully deliver an order also affect your gig rankings. When a buyer rates your gig a solid five, Fiverr understands that your service is worth the price and should be ranked higher.

Similarly, completing more orders with good reviews counts towards your gig getting promoted by the Fiverr algorithm. Factors like Fiverr levels and selling rates also influence gig rankings, but all of this comes after you get your first order.

Step 2: Finding the Perfect Niche for Your Gigs

The first rule of Fiverr club is: if you've something to offer, it doesn't necessarily mean other people will buy it. Therefore, it's essential to find a low-competitive niche that's popular enough to bring in regular orders.

Using Fiverr Autocomplete

One way to find a niche (or a sub-niche in some cases) is using Fiverr's autocomplete feature. For example, if you're a logo designer, head over to the Fiverr Buyer's page and input "logo design" in the search field but don't press Enter. Fiverr will now suggest some related keywords that people are searching for, like "streetwear logo design" and "restaurant logo design".

logo design fiverr search autocomplete

Your goal should be creating multiple gigs for low-competition niches instead of creating a single gig for a high-competition niche, like logo design. As an example, it's better to create gigs for "restaurant logo design" or "YouTube banner and logo" than for "logo design."

You can use other industry terms to find a niche for yourself. "Design," "brand," and "Figma" are good examples of seed keywords you can use to find more design-related niche ideas.

You can also niche down by using industry, geographical location, or other characteristics. For example, in the voice-over industry, buyers look for artists with a particular accent (African, for instance). If you offer that service, include the differentiating term (in this case, "African voice artist") as a keyword in your gigs.

Step 3: Analysing Gig Competition

So you've decided on a niche and are ready to create a new gig. Not so fast! There are other checks you need to perform to analyze whether or not your gig will be successful.

As of 2022, over three million freelancers are offering their services on Fiverr, with new sellers signing up on the platform each day. Due to this intense competition, sellers must analyze the competitiveness of a niche before creating a gig.

Number of Results and Orders

The number of search results and gig orders is a clear indication of the niche competition. Ideally, you should be looking for a niche with fewer gigs and more orders. More demand, less supply!

streetwear logo design niche analysis fiverr

A good step is to first search for a broad term in your niche. Then, if you feel there's competition in the niche, search for a sub-niche using the autocomplete method or by brainstorming.

For example, searching for "voice-over" yields more than 28,000 results with many gigs reaching the thousand completed orders mark. This means it's a high-competition niche.

The "kid voice-over" service has approximately 300 results with a decent number of total orders. "Micro" niches like "Punjabi child voice-over" or "Scott voice-over" only have a few dozen sellers, with many gigs having around 50 successful orders.

kid voice over fiverr gigs

Of course, you can't niche down from "voice-over artist" to "Spanish voice-over artist" if you don't speak Spanish. This is simply to demonstrate that it's possible to find easy niches by brainstorming and researching.

It's a good idea to first list down all your skills, even if it's as basic as speaking Spanish. This will help you find a market that you can target with your gigs.

Step 4: Creating SEO-Optimised Gigs on Fiverr

A good way to cover a broad niche is by creating multiple gigs for low-competition sub-niches. The more gigs you create, the better chance you have of getting more orders. Every gig should offer a different service, however.

Make sure you're able to deliver the service you're promising as it has a significant impact on your Fiverr career.

Optimize the URL, Title, Tags, and Description

To begin, search for the niche and analyze the URLs, titles, tags, and descriptions of all the top-ranking gigs. You'll use them as an inspiration for creating your own gig. Take note of anything that stands out or you think might have a good impact on your gigs.

Note down the keywords used in the title, URL, and description of the other gigs. Also, pay attention to the title structure, URL, and thumbnails. This will help you create a better gig that will outperform the rest.

Add FAQs

Adding frequently asked questions to your gig will improve your potential buyer's experience by solving their queries instantly, without the need for communication. This also saves you time by filtering out buyers whose requirements don't overlap with the services you offer.

Bonus Tips to Get Orders on Fiverr

When it comes to Fiverr orders, the more the merrier. There are a few non-SEO tips that will capture the attention of more buyers, thereby bringing more orders to you and boosting your freelancing career.

Stay Online

Try to stay online for as long as you can, as buyers tend to message sellers who are currently active, to receive a response quickly.

It's recommended you download the Fiverr app and keep it open on your smartphone at all times.

Download: Fiverr (Android | iOS)

Copywriting Works Wonders

A good title, thumbnail, and description can go a long way in determining the success of your gig. By learning copywriting, you can get more orders as it helps you write clickable titles that compel the buyer to click and view your gig.

A good thumbnail makes you come off as a professional, while a detailed and carefully written description helps you convert the viewer into a buyer, which is what copywriting is all about.

Getting Noticed on Fiverr Using SEO

For a freelancer, it's important to have multiple orders lined up, so they can constantly hit their monetary goals each month, or outperform the previous period.

Learning Fiverr SEO is essential if you want to boost your sales and in turn, your earnings on Fiverr. Apart from these tips, there are several other ways to increase your Fiverr sales with time.