MakeUseOf - Web Analytics

Easily Analyse Your Website Traffic From the Linux Terminal With GoAccess

David Rutland — Fri, 13 Jan 2023 18:00:16 GMT

Creating and running a website is a fun and challenging hobby—especially if you host it on a Linux system, using your own hardware or a VPS. But measuring visitor traffic and analyzing behavior can be difficult if you don't want to rely on intrusive third-party analytics packages.

How to Keep Track of Page Views on Your Blog Using Supabase

Mary Gathoni — Tue, 27 Dec 2022 12:00:15 GMT

Page views are an important metric for tracking web performance. Software tools like Google Analytics and Fathom provide a simple way of doing this with an external script.

3 Privacy Friendly Website Analytics Tools to Avoid Google Analytics

David Rutland — Thu, 18 Aug 2022 17:00:14 GMT

The internet economy exists in large part due to advertising. This involves tracking website visitors between sites and building detailed profiles on them - the better to sell them stuff they may not want or need.

4 Tools to Check Monthly Traffic of Any Website

Shan Abdul — Thu, 10 Mar 2022 17:30:14 GMT

Analyzing the website traffic allows digital marketers to focus their efforts on topics that generate good results and stop wasting resources on content that isn't getting visitors. Google Analytics and Google Search Console are the go-to services to track traffic to a personal website. However, neither of these services is helpful when it comes to spying on a competitor.

What Is SOAP API and Does It Still Work?

Idowu Omisola — Mon, 22 Nov 2021 17:15:12 GMT

SOAP, meaning Simple Object Access Protocol, is another type of API used by top companies. But it's not so popular anymore, as its use seems to be dwindling in modern apps. Want to learn more about this classic API architecture, despite being a REST fan?

The 7 Best Free Live Website Traffic Tracking Tools

Dan Price — Sun, 26 Sep 2021 16:00:57 GMT

If you run your own website, it's important to know who's on your website right now. That's why you need real-time visitor tracking.

How to Boost Your WordPress.com Website’s SEO Rankings

Danny Maiorca — Tue, 17 Aug 2021 16:15:11 GMT

If you’ve spent any time trying to grow website traffic, you’ll have heard of search engine optimization (SEO). Excelling with SEO makes it easier to attract new website visitors, netting more leads and more revenue.

9 Ways to Increase Your Website's Conversion Rate

Hilda Munjuri — Thu, 22 Jul 2021 15:15:48 GMT

What do you want people to do when they land on your website? Do you want them to fill out a form, download an e-book, or make a purchase? Whatever the desired action is, the number of people who view your site versus those who complete that action is known as the conversion rate.

Instagram Launches New Insights for Reels and Live

Connor Jewiss — Tue, 25 May 2021 22:59:14 GMT

Instagram has launched some new insight tools for Instagram Reels and Live, giving users more data than ever about the content. These tools launched as "the tools" creators and businesses need.

What Is Google Analytics, and How Is It Measured?

Bobby Jack — Tue, 19 Jan 2021 15:00:55 GMT

Since the dawn of the internet, publishers big and small have wondered about the mysterious virtual visitors to their sites. How many are there? What are they reading? How many pages do Canadians using Firefox view per session?

Check Website Traffic With These 7 Top Tools

Joel Lee — Thu, 28 Nov 2019 11:15:00 GMT

Checking your website's traffic isn't hard with the right tools. But checking another website's traffic? A lot more difficult.

How to Use Snapchat Insights to Analyze Your Audience

Sarah Adedun — Tue, 22 Oct 2019 14:00:06 GMT

Apart from taking dope selfies and recording fun videos with friends, did you know that Snapchat can be good for business? This is thanks to Snapchat Insights, a tool that lets Snap Stars and creators with large audiences analyze their audiences.

The Free IP Geolocation API Is a Valuable Webmaster Tool

Christian Cawley — Mon, 27 May 2019 18:30:36 GMT

Need to know more about the people visiting your website? Perhaps you want to tailor information to visitors based on their location? What you need is a geolocation service that provides an API you can interrogate.

How to See Which Sites Embedded Your YouTube Videos (And More)

Ben Stegner — Mon, 18 Feb 2019 20:00:13 GMT

Did you know that if you have your own YouTube channel, you can view all sorts of analytical data about your content? YouTube's Analytics feature in the YouTube Creator Studio lets you see what videos are popular, how people find them, and more.

Tailor Your Website Perfectly With Userstack's User-Agent API

Christian Cawley — Mon, 28 Jan 2019 19:30:48 GMT

Are visitors getting the most from your website? Do you cater to readers on portable devices, handsets with very small screens, or even TVs?

5 Cool Custom Data Dashboards You Can Make With Google Sites

Ryan Dube — Fri, 18 May 2018 19:00:00 GMT

Google Sites is one of the most convenient ways to create and publish a website with the least amount of effort. With the tools available in Google Sites, you can actually create very useful personal dashboards that can boost your organization and productivity.

4 Courses That'll Help You Launch a Data Analytics Career

MakeUseOf Deals — Fri, 14 Apr 2017 22:30:05 GMT

Data is everywhere in the business world. Whether you're talking about sales figures, market research, or transportation costs, it all comes down to data.

How Advertisers Use Web Beacons to Track You on the Web and in Emails

James Frew — Wed, 21 Dec 2016 22:00:00 GMT

Over the past few years, we've become very familiar with web technologies like the infamous cookie. In fact, cookies are such a large part of the web that the European Union forced all websites to display a notice under the amusingly-named EU Cookie Directive.

5 Surprising Things I Learned By Watching A Post Go Viral On Tumblr

Robert Wiesehan — Fri, 12 Sep 2014 16:00:00 GMT

When you've been toiling away at making original content for your Tumblr in quiet obscurity, you start to think you know the extent of your reach. You peek in on your activity feed, enjoying a like here, a reblog there. You're really just happy anyone drops by and gives a bit of your work their digital thumbs up.

3 Ways to Get Your Hands on Free Social Analytics Reports

Rob Nightingale — Mon, 31 Mar 2014 23:00:00 GMT

Accessing quality social media reports can often become a costly endeavor. It's important to get this data, however, as it can make or break your social profiles as well as change the way you run them.

How To Track How Many Times Links Are Shared On Social Media

Nancy Messieh — Thu, 27 Feb 2014 20:00:00 GMT

Keeping track of social shares is easy, as long as you actually own the website. Robust tracking tools such as Google Analytics and other plugins make it easy to track how often your content is shared. But what if you want to keep track of sites you don't run?

Doing Data Science in the Cloud With ScraperWiki

Matthew Hughes — Tue, 21 Jan 2014 18:00:00 GMT

If you’ve got the mental chops, a flair for programming and storytelling, and an eye for design, you can do worse than getting into data science. It’s the new big thing in technology; highly trendy and highly paid, with data scientists being sought by some of the largest companies in the world.

Get Deeper Search Insights For Your Site With Webmaster Tools Search Queries

Ryan Dube — Mon, 20 Jan 2014 21:00:00 GMT

Aristotle once said, "All men by nature desire knowledge", but is there such a thing as too much knowledge? As you'll see shortly, when it comes to search query data and your SEO numbers, there's no such thing as too much information.

Google Books Ngram Viewer Spells Change With Wildcards And Inflection Search

Saikat Basu — Mon, 21 Oct 2013 18:15:44 GMT

The Google Books Ngram Viewer finds use in the hands of word lovers and those interested in linguistics. Maintaining its tradition of continuous tinkering, Google made two major improvements to the analytical tool for a more powerful linguistic search. The Ngram Viewer gets wildcard search and the ability to search for inflections, aided by multiple capitalization styles.

Google Starts Analytics Academy To Teach People About Google Analytics

Mark O'Neill — Thu, 03 Oct 2013 22:15:20 GMT

If you are a website owner, you know that understanding who has been visiting your site, where they are from, and what pages they looked at (and for how long) is absolutely essential if you are to have any hope of growing and developing your online presence. If you have no idea who your site visitors are, then you are walking blindfolded.

How To Prove To Your Boss That Your Facebook Page Is Worth It [Weekly Facebook Tips]

Angela Randall — Wed, 28 Aug 2013 01:30:00 GMT

In the business world, everything needs to be measured. Bigwigs that have no idea how a system works rely on KPIs (Key Performance Indicators) to see if the process is working and if it's worth continuing. Today we'll talk you through the various statistics you can collect on your Facebook Page in order to show your boss that it's worth putting the effort into making it better.

Key Differences Between Google Adwords Tool And The Keyword Planner

Ryan Dube — Mon, 19 Aug 2013 21:40:00 GMT

If you've logged into your Google Adwords account lately and attempted to use the Adwords keyword research tool, then you've probably seen the recent alert message at the top of your account notifying you that the Keyword Tool will no longer be available within the next few months. Instead, it's being replaced with what Google has deemed the "Keyword Planner".

Twitonomy: Your One-Stop-Shop for Twitter Analytics, Backup, and Useful Information

Yaara Lancet — Fri, 15 Feb 2013 06:30:33 GMT

As MakeUseOf’s Twitter manager, and a somewhat active user on Twitter myself, I’m always on the lookout for good Twitter tools. These include great clients, insightful analytics tools, interesting Web apps, and cool Twitter mashups. But so far, my Twitter finds were pretty segmented. It’s either a client, a tracking tool, a backup tool, or something else. That is, until I found Twitonomy.

3 Neat Web Services To Visualize & Analyze Your Last.fm Profile

Craig Snyder — Fri, 25 Jan 2013 05:31:59 GMT

With over 215,000 plays starting since 2008, I've always been a firm believer in Last.fm. If you're into getting social on the Internet, it's so much easier to link a friend to your Last.fm profile versus going on and on about your musical preferences. Last.fm allows your tastes to be an open book to anyone who might be curious, and I like that.

Automate Informative Google Analytics Reports With Custom Reporting

Ryan Dube — Thu, 19 Apr 2012 02:31:29 GMT

I've always enjoyed working with Google Analytics, mostly because of just how easy it is to use the app, and how much information you can extract out of it if you know where to look. I also like the fact that a number of third-party applications can plug-into your Analytics account, like Trakkboard, a desktop app that I reviewed a while back.

Klout - Networking To Increase Your Online "Influence" Score

Dave Parrack — Thu, 26 Jan 2012 22:01:43 GMT

I wasn't a fan of Klout when I first heard about it. Even after I signed up and actively started to delve through what Klout is and does, I was underwhelmed. Actually, I'd go as far as to say I hated Klout and all it stood for. And hate is a very strong word that I use sparingly in my life.

3 Open Source Web Analytics Tools If You're Not A Google Analytics Fan

Danny Stieben — Sat, 17 Sep 2011 13:31:52 GMT

If you operate your own website, analytic software can be crucial in order to track exactly how well your site is doing. Without this software, you can do whatever you want with your site, but you will never know if it is getting more visitors, aside from the amount of comments. When you look at the possible options you have for analytic software, the most popular choice is Google Analytics. However, if you're not a fan of Google or its Analytics package, there's no need to fear. There are still a handful of options for you to try out.

The 3 Best Google Analytics Apps [Android]

Matt Smith — Thu, 08 Sep 2011 11:31:50 GMT

If you’re running a blog, Google Analytics may be the best single tool in your arsenal of traffic-generating weapons. Available for free, and capable of providing excellent data, Analytics is a must-have.

4 Awesome Free Tools to Visualize & Analyze Twitter

Ryan Dube — Tue, 28 Sep 2010 19:31:45 GMT

Ever since social networks became so widely adopted by such a large majority of the world, I've always wondered what Twitter networks look like.

TubeMogul Uploads Videos to All Popular Video Sites at Once

Steve Campbell — Tue, 27 Apr 2010 12:31:55 GMT

Creating video content is slowly becoming the norm. As more and more people create content online, there is an increasing need for creativity in order to get that content discovered. This, along with the advancement of high-definition cameras being made into flip-cams (and phones), enables anyone to capture high quality video relatively cheaply.

Monitor Several Google Analytics Accounts with TrakkBoard

Ryan Dube — Wed, 31 Mar 2010 17:31:50 GMT

Traffic Travis - A Free SEO Management Tool To Check Your SEO Rank

Ryan Dube — Wed, 17 Feb 2010 20:31:59 GMT

In the process of my daily SEO work, the majority of the time I use my usual online SEO tools to conduct keyword research, which is 90 percent of the job for me. However, there are times when I need a useful, and preferably free SEO management tool that can provide some feedback as to the success or failure of my various SEO efforts.

View Your Website's Visitors' IP Address & Keep Statistics

Stefan Neagu — Fri, 02 Oct 2009 21:01:59 GMT

There's no debate whether or not our online activities are tracked, they most surely are. It's not even a single party that keeps the score; your ISP, website owners, advertisers and NSA know the reason you switched to Private Browsing Mode yesterday at 22:12. If the cool kids are doing it, why shouldn't you? Here's how you can get to 'know' your website's visitors IP address.

Clicky - A Great Alternative To Google Analytics

David Pierce — Tue, 09 Jun 2009 16:00:41 GMT

One of the most important thing to know, for anyone with a blog or website, is who's visiting. We all love tracking our stats - how many visitors today?

Check If Your Wireless Network Safe With AirSnare

Tina Sieber — Sat, 17 May 2008 21:15:26 GMT

By now wireless networks are virtually everywhere, easily accessible and often freely available. Most of us have it in our home, surfing the web anywhere inside and outside the house, reading mails in bed first thing in the morning, or listening to streaming music in the kitchen while doing the dishes.

Web Metrics 101 - What DO all these Terms Mean?

Rich Page — Fri, 18 Apr 2008 19:42:23 GMT

While there are many web analytics tools out there, the website statistics (metrics) that they reveal are pretty standard across all the tools. But just what do all these hundreds of web metrics and terms exactly mean and what should you do with them? They can be pretty confusing! So this post is for those of you who want a quick primer on these website metrics, and to help you understand which ones are most useful for analyzing and improving your blogs or websites. Anyway... I think I hear the class bell... lets get started!

Free Traffic Analytics Tools you Should Know About

Rich Page — Sat, 05 Apr 2008 23:38:33 GMT

First of all, thanks for all the kind words regarding my first web analytics post here last week! I started with the basics last time. This time I am going to be discussing all the free web analytics tools out there and yes, believe it or not, just because they are free, doesn't mean they aren't any good - you can get some great results using these.