With a thriving business, you need a compelling website to ensure you attract new customers.

But building a website is difficult, even with experience. There's the time it takes to develop a backend, designing how the site will look, not to mention testing and launching.

Here's how to build a website without writing a single line of code yourself, using freelancers on Fiverr Business.

What Is Fiverr Business?

You've probably heard of Fiverr, the popular marketplace for finding freelancers. Fiverr Business is a little different, as it offers a curated catalog of trusted and verified freelancing talent. This saves a lot of time searching for the right freelancer, letting you save time and concentrate on overseeing things.

Fiverr Business doesn't only list great freelancers. It provides tools to make collaboration easy and help you to turn a widely distributed group of freelancers into a productive team.

Determine Your Audience

Who uses your business? Who is visiting the current website or Facebook page? The easiest way to find out is to hire a website data analyst.

These specialists can interrogate the data provided by Google Analytics and other tracking software, providing you with invaluable data about what your audience is looking for.

In addition, you can also learn more about your customers with a market research freelancer. They will be able to help you establish the character of your audience and this information can inform design choices on the website, both in terms of layout and user interface and with the overall look and style of the site.

Establish a Purpose for the Website

With the background to your audience and customers understood, the next stage is to work out exactly what the site will do. Is it to generate leads? Is it an online store? Is it primarily a resource?

The answer to this will depend on the nature of the business behind the website. If you sell things, an online store makes sense. Provide a service? Then you need a method of generating leads, either through a contact form, or an online chatbot.

If the business deals in information, then a resource makes sense. However, this may also require lead generation alongside the obligatory adverts or subscriptions.

This is a choice you need to make without relying on a freelancer.

Hire a Website Project Manager

You could hire a web designer, web developer, UI tester, marketing specialist, web hosting specialist… or you could let someone else do it.

With a project manager hired, you can let someone else worry about aligning the various threads that need pulling together as your business website evolves from an idea in an email to a live online experience.

Website project managers have experience in dealing with all the characters involved in building a site. You'll still need to find the right people, of course, but start by ensuring the project manager you hire is a good match for you and understands the vision for the website.

Choose Your Domain Name

Should the business already have a domain name, you can skip this step. But if you're launching a business website based on success on Facebook or Instagram, choosing a domain name is a requirement before the site goes live.

Remember, while "dotcom" domains are preferable for a business, many permutations exist these days. Your business might be happy with a .xyz, .info, .services, or any of the various top-level domain extensions.

Struggling with this? It might be wise to hire a freelancer who is an expert in online branding to help you find the domain name that works for you.

Buy Web Hosting

You can't run a website without a web server.

However, setting this up can have complications. You'll need to choose the right host, then establish the correct package for your requirements. An online store, for example, requires a more powerful server than a 10-page site outlining some services. It's difficult to set up, and that's before considerations like attaching the domain name to the hosting.

Fortunately, you can save time and effort here by hiring a freelancer to match your requirements to the right server package. They'll be able to set it up to suit the requirements of the website as related to them by your web developer.

Agree on a Content Management System Solution

The two most contentious areas of building a website are deciding on how it will look, and how it will run.

Various free and premium content management systems are already available, proving you with the option of keeping this stage affordable. Your website project manager should be able to assist here to make the right choice.

Where you require unique features, a custom-built website backend is a good idea. This is where you can bring a freelance web developer in to work with the web designer on creating the website your customers will visit again and again.

Settle on a Stunning Website Design

Hiring a web designer is key to bringing the information you have, so far, to life. A design that matches the aims of your business and its audience will provide a compelling gateway to what you can offer.

Web designers should be able to work with the web developer to ensure they include key features. Stunning menus and carousel images look amazing because of web designers, but they exist because of the underlying code.

Dedicate Time to Testing

Website testing occurs in various stages. The developer and designer will no doubt test things; they'll offer you the chance to go through the site and see how it works. But the real testing won't happen until the site goes live. Consequently, maximum testing needs to occur before that happens.

Worried? Don't be—for a confident launch, you should hire a website UI and UX tester.

Testers can find bugs and issues with a website before it goes live, providing the developer and designer with a list of proposed fixes. You might also consider a soft launch—this is a process whereby the site goes online, fully working, and you invite a small number of people to test it.

With this invaluable information, you can ensure that you've fully tested the website with the end-user experience in mind.

Launch and Publicize

How will people know your website is ready to use? Is there a way to publicize it?

Hiring a publicity specialist can help your site launch in several ways. With the right choice of freelancer, you can get your site listed on Google and other search engines, social media accounts set up, and key news outlets contacted to assist with the promotion and publicity of your website.

Viral promotions, teaser campaigns, and other contemporary marketing methods are all within your grasp with the right specialist. And if you have a popular social network account already (such as Facebook) this can be leveraged to direct existing customers to your new website.

Whatever your preferred method of promotion, you should be able to find a freelancer to deal with it.

You Built a Website Without Typing a Line of Code

Your website is now live, thriving, engaging customers, and generating revenue

At this stage, you should feel plenty of satisfaction. Order yourself a fresh cup of coffee—the expensive type—and relax.

Using Fiverr Business to hire the freelancers you need, you've just built a website without getting your hands dirty. No need to learn HTML, PHP, or CSS; you didn't have to study UI and UX principles, and you did zero public relations work.

Job done!