Brave insists that Big Tech is biased in its search rankings. It also believes that search providers that depend on Big Tech to run aren't independent, which is why it has introduced Goggles.

What is Goggles, how does Goggles work, and what are its implications for search as we know it? Let's find out.

Brave Releases Goggles in Beta

Brave is celebrating its first anniversary by launching the Goggles feature, which will add another dimension to how you can use the search engine to find what you're looking for.

Currently in beta, Goggles offers you a new way to search the web. This new innovative feature was announced in a blog post by Brave on the company's website.

What Is Goggles?

With Goggles, you can refine and rerank your Brave Search results using custom rules, filters, or criteria that you or others have created. This gives you access to an unlimited number of ranking options and possibilities.

Goggles enables you to bypass any intrinsic bias that you might find in search engines.

How Does Goggles Work?

Goggles allows you to weed out what you don't want to see and include mostly—or—only what you want to see in Brave search results.

Here’s how the Goggles feature works in Brave search.

Say you want to run a Brave search for a particular query and view only results from the left. You can do this by running your normal Brave search.

After that, click on the News from the left Goggle.

This will rank your results in such a way that content from sources with an AllSides Media Bias Rating™ of Left or Lean Left will be boosted and showcased.

Additionally, results with discussions related to your query will also be served. You can learn more about Discussions in Brave search if you want to do that.

To view results from only the right, simply click on the News from the right Goggle. This will filter your search results accordingly. This can help you gain unbiased insight into any topic.

You can disable any or all Goggles by returning to the original page where you began your search. To learn more about a particular Goggle, simply click on About this Goggle.

You can also explore other Goggles and follow a particular Goggle by clicking on Show more. Once you follow a particular Goggle, it will always be applied to your Brave searches until you unfollow it.

Goggles is an open-source project that allows you or other Brave community members to contribute to its development and expansion by creating and sharing their own Goggles.

Goggles works both on desktop and mobile browsers.

What to Expect From Goggles

Brave has been known to be outspoken about privacy while challenging Big Tech's perceived censorship and monopoly on search. To combat this, Brave Search uses its own custom-built-from-scratch web index.

If you're searching for content from only one angle, you could reinforce or introduce cognitive bias—so you need to be careful. To prevent this, you can balance your Brave search by using two opposite Goggles—then removing them altogether.

Try Brave's Goggles Feature and See If It Works for You

To get a good idea of how Brave with Goggles compares with a regular search on Brave and other search engines, simply search for the same query across all the variables, then apply different Goggles to the control (your Brave search).

You'll notice that your search rankings will look different and that you can somehow now access results that are normally hidden from a regular search. Go ahead and use Goggles to see if it'll improve your search results on Brave.